Future-proofing is an essential part of any business and if not compensated for, it’s safe to say failure is an inevitability. Companies should always plan for the worst possible outcome, and with the world...
Extended periods of anxiety or stress can lead to an occupational phenomenon called burnout. This condition can cause feelings of lasting frustration and decreases in motivation that can destroy productivity and overall satisfaction, especially...
If you an entrepreneur or a business owner, the hustle of running a business is not unknown to you. To run an organisation smoothly, you need active coordination between all the resources. This includes...
What is Catalog Marketing? Catalog Marketing is a method of direct selling/marketing used by business to group many items in a printed copy or an online store in which consumers can order their products...
With time and technological advancements, the circulation of paper-based newspapers has dropped within the last few years owing to the online competition. Some had to close shop due to a steep decline in advertising...
Taking a startup from idea to reality can be a daunting task. Once you decide to start your business, you then have to navigate the complicated worlds of branding, marketing and hiring. But beyond...
Women’s labour force participation in the United States has increased over the last few decades. In 1950, only 33.9% of women aged 16+ years worked outside their homes. In 2013, 57.2% of women in...
The conversion rate of an e-commerce site is a very important element, it makes possible to calculate the ratio between the number of visitors and the number of customers transformed from online commerce. More...
After carrying out numerous free PPC account audits for small businesses currently running PPC advertising, I have come across all kinds of PPC accounts. From large and modest budgets to simple and complex account...
Learn how you can use influencer marketing to refresh your hotel’s online marketing strategy in 2020. What Is A Social Media Influencer? An “influencer” is a term used to describe a prominent figure on...
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