8 Airport Marketing Ideas That Help You in Brand Awareness
In this digital age, airport marketing is trending and beneficial. Tremendous marketing ideas help in informing your audience at a mass level. Marketing through airports is also playing a vital role in brand awareness.
Airport use of marketing these ideas build brand awareness should entail consumer experience and serve as their travel buddy. Most of the passengers have a good time walking in the airport lounge, which is when the brand connects with the audience through their advertising.
This is what well-known brands used to do; they team up with airports to implement their creative marketing campaigns. For instance, Nike wants its marketing campaign to run on airports; they will offer passengers a firsthand experience. From making their bag packs your travel partner to engaging them in the contest to win travelling goods.
No doubt, the marketing strategy is responsible for great returns if it is well planned. There are several factors behind the marketing campaigns, and picking appropriate mediums is one of those factors.
Indeed marketing your product or services through the airport is one of the most practical yet productive approaches. Help brands to expand awareness about their service and products globally. By any chance, if you think that airport marketing is pervasive because it is executable.
In this article, you will explore a new way of marketing in which we use airports for your brand awareness.
New Airport Marketing Campaign Ideas that Boost Brand Awareness
Well accomplished marketing campaigns improve brand awareness. It offers worth ad promotion and intensifies the consumer experience. All you have to do is to employ your aesthetics creatively and target what actually you are looking to promote. Your campaign must be up to the mark that passengers will attract to the campaign when they book a trip.
1. Advocate Consumer Experience
Give your audience a better customer experience by making it more exclusive. Plan something that is never seen or done before. Many businesses set a great example of it.
The interactions with your brand define customer experience. The experience depends on the whole journey of the customer, and that results in a loyal customer ship.
Customer experience is an indispensable part of any business; its importance can be judged when a customer shows a positive attitude towards your business mean he is loyal to your business.
2. Use the Power of Content
Airports are the best option if your brand decides to advertise among a mass audience. Applying content that generates accuracy and promotes customer involvement gives a distinctive impact. Advertising through visuals like photos and visuals are the essential tool to make marketing games strong.
There are many marketing ideas that could apply to brand awareness. Using new theme content and update it weekly. User-generated content is preferred as it is budget-friendly, innovative, and rare.
3. Working Together With Brands is a Good Idea
A healthy partnership always benefits businesses. It proves to be advantageous in many ways, especially financially. Also, it caters to many opportunities to drive consumer traffic. It influences marketing status and upsurges the statistics. The most common collaborations that airports can make with brands like food, accommodations, airlines, etc. vast research proved that collaboration always drives brands sales.
4. A breakthrough Customer Engagement
These days, it’s expected either you are travelling, dining, or hanging out with friends; all you are doing is using social media. You take pictures, update your status, make stories, and let people know where you are travelling. So through this, you can build strong customer engagement on social media.
So, customer engagement quickly benefits marketing. Moreover, free trials and contests easily attract passengers. It can be a whole new travel experience for many new travellers.
They also call out many social media followers through social media posts, bringing many customers on a hilarious single platform.
5. Don’t Miss Out The Content Marketing.
It has been seen that most of the marketing plans emphasise Content Marketing. The content itself is a great idea to address a broad audience. Through content marketing, it does not only targets travellers but also creatively promotes airports.
Blogs are the real help; many bloggers or travel vlogging specialists share their experiences and break too many brands.
While targeting passengers, as they like to read about others’ judgment, they look for experiences people had with specific airports, so they used to rely on people like bloggers. Who interprets their journey in words? Content marketing has been serving many industries to improve brand awareness.
6. Engage Customers With Rewards, Discounts & Deals
Make travelling exciting. Usually, in airports, people are in haste and worried about their flight and other hassles. Here you can use the idea of offering discounts and prizes.
This idea will serve as the last bullet in the gun to win primary marketing goals—discount coupons for hotels, car rentals, travel, and trip deals. Also, any brand that collaborates can conduct an activity that connects the brand and airport staff. The new trend of winning discount points that can be redeemed afterwards is a new option.
7. Designate Employees Ambassadorship
The staff or employees of your organization is the real portrayal. Famous brands like to invest in their sales representatives and other members because your customers judge your services by employees’ behaviour.
Therefore your employees can be the ambassador on online platforms and at the airport—your treatment with passengers at the airport matters. Employees are real patrons to brand awareness, and employee management takes the responsibility to make ambassadorship effective.
8. You Can’t-Miss The Technological Aspect
No industry can function without integrating technological advancement in its marketing plans. Technology unlocks many doors for fastening marketing execution. The marketing team behind any brand is always looking to bring more and advanced ideas that involve updated technology in the form of gadgets.
Virtual reality is the most enhanced idea; many brands have instilled their activation stalls at the airport to connect with travellers and gave them real-life experiences through VR. Updates software also playing a role in assisting marketing campaigns at the airport.
From facilitating customers to creating brand awareness, no doubt, the airport serves as the rostrum that can address the public and change their perception about marketing. Utilize the airport to its fullest as a marketing medium you can easily create brand awareness.
As every industry tries to make their marketing healthy on social media or plans, but somehow they miss a part. Market your brand at the airport is a new push and a fresh idea to achieve successful marketing goals. Some of the successful marketing ideas are nailing globally. Eventually, your airport marketing will get high returns, and you will not regret your investment.
Author Bio: This article is written by our guest author Vanessa Park; She is a professional writer and working with Shiney Media Group for 1 year. This is an Airport Marketing Company. This article highlights the importance of airport marketing for every brand. She likes reading books and loves chocolates.