Taking a startup from idea to reality can be a daunting task. Once you decide to start your business, you then have to navigate the complicated worlds of branding, marketing and hiring. But beyond the must-dos, there are also a large number of costs to consider before a business can get up and running. And […]
Women’s labour force participation in the United States has increased over the last few decades. In 1950, only 33.9% of women aged 16+ years worked outside their homes. In 2013, 57.2% of women in the same age group were working outside their homes according to a report published by the US Bureau of Labor Statistics. […]
The conversion rate of an e-commerce site is a very important element, it makes possible to calculate the ratio between the number of visitors and the number of customers transformed from online commerce. More than 85% of Internet users carry out research before buying anything. It is during this phase that everything is done to […]
After carrying out numerous free PPC account audits for small businesses currently running PPC advertising, I have come across all kinds of PPC accounts. From large and modest budgets to simple and complex account structures. Ecommerce or lead generation. I’ve seen them all. There is rarely a ‘one size fits all’ when it […]
Learn how you can use influencer marketing to refresh your hotel’s online marketing strategy in 2020. What Is A Social Media Influencer? An “influencer” is a term used to describe a prominent figure on social media who has a large number of followers. Influencers make unique written, photographic or video content that they then share […]
If you type “fuel cards” in Google trends, you would most likely see a graph like the one below. As you can see, fuel cards have been a topic of high interest over the past year all over the world. Fuel cards for small businesses can make a huge difference in many areas of business […]
If you sequence the steps to starting a small business right, you could be more than halfway to small business success. We discuss the steps to starting a small business in the UK, in the sequence to be followed. These steps can be adapted to different countries also, however. Assess Yourself Assessing yourself is the […]
Ecommerce and small businesses have proved to be natural partners during the short while since the former appeared on the scene. The computer, telecommunications, and cell phones are transforming the way business are carried out. Small businesses now find that they could compete with large businesses. An awareness of the e-commerce and small business partnership […]
The advent of websites has given small businesses the key to the world and an open cheque to operate like a big company despite their relatively small sizes. This indeed is a digital tool for those who know exactly how to improve organic visitors. But it’s quite unfortunate that not every business can because they […]
Coming up with a good business idea is the worst nightmare for every entrepreneur who is just planning to start a business. It feels like all the good and new business ideas are already taken with no one left for you to start with. If you are in the same shoes, you need to understand […]