Category Archive : SmallBusiness

How do younger audiences consume broadcast news in today’s modern world?

The last two years have been like no other. COVID-19 has changed many aspects of our society and will continue to have long-lasting effects. One such change – particularly of note to the marketing and PR industries, and anyone promoting their own brands and businesses – is how young audiences choose to consume broadcast news.

In recent years, the Reuters Digital News Report has documented how fewer young people are using traditional news sources such as television and radio, and how they are getting more of their news from social media. Generally, news organisations have been struggling to remain relevant to a generation that has grown up with the distractions and diversions of social media.

However, during the pandemic, the general public – young and old, male and female – found themselves tuning into the same programmes to find out the latest news updates. Such levels of united broadcast consumption have only been seen at major events like royal weddings, elections, sporting events, or following major celebrity deaths. In 2020, OFCOM reported[1] that the BBC, ITV, STV, Channel 4, and Channel 5, achieved their highest combined monthly share of broadcast TV viewing – and that younger viewer made up a large proportion of this.

Even as the immediate threat of the pandemic fades, there is still plenty of opportunity to utilise these new levels of engagement via the medium of broadcast. This includes capitalising on an audience that stereotypically hadn’t been ‘interested’ in the news.

How did Young People Engage with Broadcast During this Time?

Whilst social media is generally assumed to be the best way to reach young people, research by OFCOM in 2020[2] showed that, during the pandemic, this age group actually engaged more with broadcast news outlets than with social media (an increase of 3% on Facebook, 4% on Twitter, and 3% on Instagram).

This is likely because the news became a guidebook on issues impacting real day-to-day life, rather than reporting on more remote issues. Years of research have shown us that the role of news for young people appears primarily individualistic; it’s about how they can relate to it personally, and what it is providing for them as individuals. As the pandemic had an immediate impact on their lives, it was to their benefit to tune in each day to hear the latest updates or be temporarily entertained by light-hearted relief on the TV or radio.

Prior to the pandemic, most brands assumed that the way to target young people through broadcast was to appear on the likes of Kiss and Capital FM – stations specifically designed to appeal to a younger crowd. However, the latest data[3] interestingly shows that only 13% of 16-24s listen to Kiss FM for news, and 27% to Capital FM.

Instead, 16-24-year-olds are tuning into the likes of BBC One (TBC), ITV (51%) and Sky News (33%) instead[4]. The BBC and Sky are now putting more time, money, and effort into attracting a younger audience, whilst CBBC and BBC2 are both running daily schedules of secondary education content – encouraging more young people than ever to consume broadcast media.

Whilst the pandemic is largely responsible for this rise in younger viewers, there is perhaps another reason for this increase – one that’s relevant even as the pandemic becomes less prominent. Over the last couple of years, there have been some incredible role models dedicated to inspiring future generations. Whether it’s 19-year-old Greta Thunberg fighting for climate change, 24-year-old Marcus Rashford pressuring the government to feed children from disadvantaged backgrounds, or 31-year-old Dr Alex George pursuing awareness around mental health, young people often find themselves leading the news agenda. These people have encouraged a whole new audience of younger viewers.

It’s clear that broadcasting is engaging more role models who are in tune with the issues young people care about, and connecting them with their content and news agendas. All of this begs the question: are brands and businesses following suit?

How to Reach a Younger Audience via Broadcast

A new report[5] commissioned by the Reuters Institute, Oxford University’s research centre on global media, found that “overall, young people would like traditional media to be more accessible, more relevant, and more entertaining – but they are clear that they don’t want the news to be dumbed down or sensationalised”. The key to achieving this is having an awareness of what young people are doing and looking at.

You’ll most likely be aware of the huge growth of TikTok throughout the pandemic – a personalised video feed based on what users watch, like, and share. The success of this platform has demonstrated that interesting, real, short and fun video content is a key way to engage a younger audience. TikTok is an incredibly visual medium, just in the same way as television. So, what does this tell us about engaging a younger audience through TV broadcasting? Primarily, it’s that footage should feature strong visuals and concise narration that engages its audiences.

The same Reuters report tells us that a younger person’s experience of news should feel as easy and accessible as Facebook and Netflix – something that largely comes down to how the content is presented. As such, you should think about the opportunities that B-roll footage presents, and how you can creatively use your spokespeople and vox pop to produce engaging content. It’s also important to consider that many young people are likely to be consuming broadcast content on their smartphones or tablets, so the footage should be configured to these smaller devices. This means centring subjects in the frame for vertical videos and using close-ups rather than wide shots.

Video on social media has always been a solid route to reach younger audiences, but it’s also important to consider how techniques from social media can be applied to broadcast. For any campaign, consider providing the TV outlet with a longer-form version of the content that you might have used for TikTok. Particularly with TV having relaxed many of its rules around spokespeople being in the studio and many interviews being conducted over Zoom, you have more scope to consider how you might use your assets to best appeal to a younger audience.

Who is the best person within your company to talk about the issues young people are interested in? On that note, have you considered representatives, celebrities or spokespeople that would appeal to a younger generation? It’s these kinds of considerations that will diversify your broadcast content and make the most of younger people’s interest in news updates, opening you up to an entirely new audience.

There is no doubt that the way younger generations consume broadcast news has changed over recent years, with the advent of smart devices and social media. However, the pandemic has shown that there is still a massive audience within the under-30s age bracket when it comes to broadcasting, and there are many opportunities for brands and businesses to engage with them if they are willing to make the effort.

The best way to do this lies in looking at the other platforms that are succeeding – such as TikTok and Instagram Reels – and applying their principles to your broadcast coverage. Fun, engaging and snappy features, using relatable spokespeople – whether that’s across TV or radio – are sure to interest younger audiences and make them take note of your brand.

Author Bio: This post was written by Broadcast Revolution, a specialist broadcast PR agency that provides services including podcast production and video content creation for broadcast campaigns.

Source:

[1] https://www.ofcom.org.uk/__data/assets/pdf_file/0010/200503/media-nations-2020-uk-report.pdf

[2] https://www.ofcom.org.uk/research-and-data/tv-radio-and-on-demand/media-nations-reports/media-nations-2020

[3] Broadcast Revolution

[4] Broadcast Revolution

[5] https://reutersinstitute.politics.ox.ac.uk/our-research/how-young-people-consume-news-and-implications-mainstream-media

What To Do When a Crazy Customer Knocks Your Course Creation Confidence

For many people, what other people think about them is really important – especially those that they love.  

Getting support and approval from the people we care about the most can be hugely important and for many people, the ultimate deciding factor about whether they go ahead with what they were thinking about doing or not.  It’s totally normal.

I often tell the story of how I first started out in business.  Brimming with fresh excitement and an untainted ego, I couldn’t wait to tell my partner at the time, and my mum what I had planned for the world.

It was a freezing winter’s day in the UK.  The kind with sideways rain and pitch blackness by 3 pm.  

But this was a day I didn’t notice the misery.  

I excitedly ran home to tell my partner at the time ‘I’m going to be an entrepreneur!!’

He paused his TV show, smiled at me, and said “Don’t come crying to me when it all goes wrong!”.

Ouch.

Annoyed but not deterred I drove to my mum’s house as fast as I could and excitedly told her ‘mum mum mum, I’m going to be an entrepreneur!!”  She took a long puff on her cigarette and squawked “What the bloody hell is wrong with you Sarah? Get your head out of the clouds and get a real job! And don’t come crying to me when it all goes wrong!

I was hurt.  I cared deeply about having the support of those closest to me.  I momentarily considered backing out.  Maybe they were right? Was I being stupid?

I was about to embark on an alien journey, and I knew I was going to have to face it not only without the help and support of those around me but with their active disapproval dragging me backward too.

As much as the mountain felt insurmountable, a fire burned inside of me so defiantly, that even the icey downpour from my family couldn’t put it out.  I forged ahead and started climbing it alone regardless.

Over a decade from that day, I had gone on to run my education business in 3 different countries, had employed over 50 full-time staff, and hundreds of contractors, been the catalyst of the education of thousands of people globally and had built an asset worth millions of dollars.

My mum is now my BIGGEST fan – and my ex is totally kicking himself!

The point is, that not everybody is like us edupreneurs.  

Not everyone has the ability to see beyond the tangible into what could be possible, and therefore they assume that anything not physically measurable simply does not, or cannot exist.

The Three Stages of Recognising ‘Truth’

Arthur Schopenhauer tells us that all truths pass through 3 stages before being accepted.

Stage 1

First, the new idea is ridiculed. People who cannot believe that something is possible will immediately react by laughing and poking fun at it.  It seems so impossible to them that it seems ‘silly’ to them, quite literally in the sense of being absurd.  This doesn’t mean it actually is absurd however, it just means that their literal mindset cannot fathom the materialisation of something they do not understand.

Stage 2

The second stage a truth will pass through is ‘opposition’. 

Often the idea is violently opposed. They’ll say, ‘That can’t be done.’ or ‘Why fix something that isn’t broken?’ This is because when people cannot fathom a concept, to protect themselves from looking short sighted, they will defend their viewpoint by trying to assert to you how they think your idea won’t and cannot work.  By coming up with reasons why you could fail, they are internally justifying their own inability to conceptualise your vision; not necessarily passing judgement on your capability to actualise it.

But for those like the 19 year old me, who don’t give up in the face of ridicule and violent opposition, a third phase will be experienced.

Stage 3

In the third stage, the new ‘truth’ (your idea) is accepted as self-evident. 

For example, if the dream was to train to run a marathon, at first your loved ones might ridicule and oppose your dream:

‘You can’t run a marathon, You’re fat!’ ‘You couldn’t even run a bath!’.

But you trained anyway.  You put all of your efforts in, you worked hard, and eventually, you ran that marathon!

Whether your loved ones were standing at the finish line or not, it would now a be an evident fact that you ‘run marathons’ and they would accept that fact, whether they support it or not.

My mother is now my biggest fan; she proudly announces to anyone who will listen that her daughter is a successful entrepreneur.  She can’t even remember those times when she doubted me. My success is just accepted as evident now.

And yours will be too.

But before we can win any race, we first have to be in it. 

We have to be at the starting line ready to go; we have to bravely put one foot forward and start moving.

Our success cannot be praised and nor can we be celebrated if we have not done anything.

Forge forward to a place where stage three – self-evidence – is the only stage.  One step at a time and eventually that doorway will be yours to walk through.

Author Bio: This article is written by our guest contributor Sarah Cordiner. Who is a Qualified Educator, Course Creation Specialist & Online Business Consultant at http://www.sarahcordiner.com/.

How To Get Financing for Your Business [Infographic]

When anyone thinks of starting a business, the biggest challenge is getting funds for their business. Getting adequate funds is a must for the survival of any business. Although there’re many options available by which business owners can fund their business. Still, there’s always a state of confusion and fear in business owners about which option to consider and whether the option selected is the right one or not.

Have a look at the below infographic from Finbri which provides good information about the various sources of finance available, such as personal savings, angel investors, business loans etc. along with some pros and cons of each method.  It also throws some light on what is meant by credit score & why it is used.  Read this useful guide & get help with choosing the right financing option for your business.

The Rise of No-Code Development Platforms

The Rise of No-Code Development Platforms [Infographic]

Technology is always evolving with the rise of citizen developers, an indicator of the next wave of digital trends. A major conversation in recent years alongside tech development is the shortage of software professionals to meet demand and keep up the momentum of change. On top of this, the events of 2020 have done little to improve these challenges for a multitude of reasons, all while making it more evident just how complex shortages are on micro and macro levels. The dramatic widespread shifts in how businesses run from introducing e-commerce overnight to the rise in remote work have either overwhelmed or made organizations vulnerable in a range of ways or some cases, all of the above. It’s no surprise that emerging tech that enables development work by ordinary people is of interest to everyone from business managers to software hobbyists.

In this space, development platforms that require little to no hands-on coding ‒ low-code and no-code ‒ are the leading talking point for their range of benefits including cost, agility and shorter timeframes. In fact, even prior to the pandemic, significant growth was imminent, and the data projections reflect that. ZDNet reports, “Analyst firm Forrester has predicted that the low-code market will grow 40% annually to top $21 billion by 2022, while Gartner forecasts that low-code application platforms will account for 65% of all app development by 2024.”

No-code platforms are a particular point of interest for the average person or organization due to the fact they require no development knowledge and an app that solves niggling issues can be created in a matter of weeks or less. Overall, this is an exciting tech niche to know about because it benefits everyone from overstretched IT teams to small businesses with a limited budget and relatively simple tech problems that require app solutions. Building upon this in more detail, TeamKonnect developed this infographic ‘No-Code Development Platforms’ as a technical starting point for learning about this tech in more depth and to help establish a greater understanding of no-code platforms within the developer space. See the full resource below and get started with no-code today.

The-Rise-of-No-Code-Development-Platforms-Infographic
How to Boost Your Bulk Messaging with Artificial Intelligence [Infographic]

How to Boost Your Bulk Messaging with Artificial Intelligence [Infographic]

Technology trends are always evolving, and 2020 is no different with Software as a Solution (SaaS) experiencing explosive growth this year due to the digital transformation that’s characterized every single industry. SaaS is a delivery model used globally for everything from cloud services to data management with Coherent Market Insights projecting that profits in this booming tech sector could reach 114.6 billion USD in 2021. In the last 12 months, many SaaS companies grew even more quickly than expected due to the monumental shifts tied to the global pandemic. From remote work to video conferencing and scaling eCommerce infrastructure overnight, 2020 is a pivotal year in the arc of the SaaS sector.

One area of SaaS that’s been growing steadily in the last few years is bulk messaging with artificial intelligence (AI). Due to its increased accuracy and ability to streamline business communications, it’s now the go-to across industries for effective and efficient bulk messaging. Many organizations struggle to keep up with business communications, whether it’s for prospective customers, administrative outreach, or mailing lists, so the agile characteristics of bulk messaging SaaS are fundamentally important.

Moreover, bulk messaging with AI enables round-the-clock replies with chatbots and text message scheduled reminders, ensuring organizations can be converting sales or supporting stakeholders at all times. This has the added benefit of freeing overloaded staff for higher-level tasks which results in dynamic resource gains all with the capacity for a serious return on the investment in the specific SaaS. It’s no wonder then that Businesswire reported that for the 2019 – 2027 period the bulk SMS sub-sector alone is projected to exhibit a compound annual growth rate (CAGR) of 7.2%!

The infographic below explores the bulk messaging with AI tech niche in more detail and is designed as a resource for businesses and organizations of all sizes to learn more about how this SaaS can be used for better communications outcomes. In developing this graphic, ‘How to Boost Your Bulk Messaging with AI’, Cadoo analyzed the specific functions of AI and how they benefit business processes for effective, accurate communications. The embedded graphic goes into more detail with relevant statistics and expert opinions for bulk messaging insights that can be applied in a range of industries in 2020 and beyond.

How to Boost Your Bulk Messaging with Artificial Intelligence [Infographic]
appointment with the client

Five Steps to Improve Your Sales Appointment Setting Attempts

Are you looking for advice on how to set appointments over the phone and secure more face-to-face meetings? Then you’ve come to the right place!

In this article, I’ll give you some useful tips to help you set your appointments efficiently and turn more of your calls into sales.

#1 – Consider a Power Dialer

We all know that manual dialling is slow and tedious. The good news is, the power dialer allows you to call two or even three lines at the same time. This allows you to spend more time talking to people than listening to dial tones.

Using a power dialer will allow you to work through your list of prospects faster. You’ll be talking to more prospects and therefore booking more appointments.

Just keep in mind that a power dialer is most suitable if you’re selling business-to-consumer and that you will still get lots of non-answers even if you sell to some businesses.

Power dialers cost anywhere between $100 and $150.

#2 – Triple dial

Triple-dial is another strategy that is suited to business-to-consumer selling where the major challenge is people ignoring your phone calls. And if people are screening incoming calls to avoid telemarketers, then they can’t get your calls and the information that they requested online. 

So how are you going to provide that information if the prospect doesn’t pick up the phone?

The answer is a triple dial.

Here’s how it works:

  • Make the call
  • Your call will go to voicemail.
  • Hang up
  • Call again and repeat the process.

By the third dial, the prospect will start wondering if it may be an urgent call or someone they know and they will answer the phone.

This strategy often results in successful conversations with prospects that you wouldn’t be able to reach otherwise.

#3 – Dial Early or Late 

Dialling early or late is a strategy you can use with prospects who are hard to reach. 

Business owners usually start working in the office before other people show up. And they tend to work late, too. So calling in the morning can help you reach prospects that would otherwise be difficult to get a hold of during the day. Calling late is a great idea too, especially on Fridays.

#4 – Sell the Appointment, Not the Product 

Remember that when you’re trying to set an appointment over the phone, what you are selling is the appointment and not the product. 

It’s easier to understand this if you keep in mind that the function of setting an appointment is to discuss the details of your product or service. It’s very unlikely that a prospect will have time to listen to your pitch over the phone anyway. 

That’s why you should ideally convince clients to spend a few minutes of their time meeting you in person. You’re only asking for a brief, no-obligation meeting.  A face-to-face pitch means you’ll be able to communicate with your prospects more clearly and use “props” to help explain your product or service.

How Do You Sell The Appointment And Not The Product?  

The script below is designed specifically to set a quick, casual appointment:

“Hey, Mrs Jones, this is David Duford calling. I’m following up regarding the information you requested on our burial insurance programs. 

My job is to deliver the info you requested. It only takes 10 minutes to show you how this works. I wondered if I could stop by tomorrow at 2:00 PM, or would 10:00 AM work better?”

Let’s break down this script sentence by sentence, so that you can adapt it to your particular sales pitch.

“This is David Duford calling…” 

Simple and straightforward. You can also add your company name:

“This is David Duford from Aramark Uniform Services.” 

Then you explain the reason for your call:

“I’m following up regarding the information you requested on our burial insurance programs.”

If you’re cold calling, you can say something like:

“My name is David Duford, and the reason I’m calling is that I help businesses save money and improve their BLANK and BLANK service program.” 

Short and straightforward is best. The next line sells the appointment:

“My job is to deliver the info you requested. It only takes 10 minutes to show you how this works.”

Again, simplicity is crucial. Your prospect will likely refuse the meeting if it seems high-pressure and time-consuming. 

Besides, stating that it’s your job to deliver the information places responsibility on the company and not yourself, just like when store clerks say, “its store policy” or “my manager said…” 

Now offer your prospect a choice:

“I wondered if I could stop by tomorrow at 2:00 PM, or would 10:00 AM work better?”

Providing a couple of options will make saying “no” slightly more difficult. 

#5 – Anticipate Objections

As a new salesperson, you have to be prepared to counter objections on almost all calls. Have your rebuttal objection series ready. That’s how you will build a successful appointment setting strategy.

I call this strategy the “ASC method.”

  • A - answer the objection
  • S - sell the appointment
  • C - close the appointment

If a prospect says, “I already have life insurance, I’m not interested,” here’s how I would rebuttal using the ASC method:

“No problem, Mr Prospect. All I need is five minutes to show you how our programs are different, and what you do with this information is totally up to you. Would 10:00 AM work, or is 2:00 PM better?”

The key takeaways are:

  • It’s okay if they have life insurance already.
  • The appointment will be quick and casual.
  • There’s no obligation to buy insurance from you.
  • The prospect can choose the most convenient time slot.

This simple script will easily convert objections into face-to-face appointments. I hope you enjoyed this article and that you found my advice useful. Try putting these strategies into practice right away, and you’ll start seeing immediate results.

Author Bio: This article is written by our guest author David Duford. He owns Buy Life Insurance For Burial, a virtual insurance agency helping seniors source quality final expense life insurance coverage. He is the author of 3 best-selling insurance sales and marketing books, including “The Official Guide To Selling Insurance For New Agents, “The Official Guide To Selling Final Expense Insurance,” and “Interviews With Top Producing Insurance Agents.” David is also a YouTube Influencer in insurance sales with more than 17,000 subscribers and more than 1.7 million total views. 
Benefits of Using Animations for Marketing Business

Benefits of Using Animations To Market Your Business

Marketers are always looking for new ways to get their message out there, and in 2020, it’s more important than ever to make an impact! With the rise of smartphones and reliable broadband internet, video marketing has gone from strength to strength. Not only is it the most popular content type on social media, the platforms that host video also experience extraordinary traffic volumes with YouTube the world’s second most used social media platform and search engine. Matt Mansfield identifies the conversion power of video content as well saying, “Video is effective on both desktop and mobile devices: the average conversion rate for websites using video is 4.8 percent compared to 2.9 percent for those that do not use video while 40 percent of customers state that video increases the chance that they’ll purchase a product on their mobile device.”

To really stand out, marketers can certainly go the TikTok route yet it’s animated videos that are the real game-changers. Due to their versatility, cost-effectiveness and slick sophistication, this video type can help achieve marketing targets and garner growth. It’s also a video niche that can be innovated on easily for campaigns that make their mark in memorable ways without requiring massive investments. From simple whiteboard explainers to complex cartoon storytelling, there’s an animated video for everyone.

Learn more about the extensive ‘Benefits of Using Animations To Market Your Business’ with this infographic from One Productions. This visual guide to the high impact content type is designed to be a practical resource across all areas of marketing from small business through to creative agencies so they can delve deeper into this area of high returns video. Including tips, a comprehensive analysis of the different types of animated videos, and relevant statistics, it’s the perfect place to start for anyone looking to up their marketing game in 2021 and beyond.

Benefits of Using Animations To Market Your Business, infographic
sustainable packaging

The Benefits of Sustainable Packaging

With the rise in interest in the environment due to the increased pressure on global climates, we have witnessed a massive surge in people wishing to become more sustainable in their choices. We hear the words and publicity surrounding people like Swedish teenager Greta Thunberg as they strive daily to create a focus on the issues at hand. One major area where we have seen blame lie is in packaging and product consumption. With the proliferation of the Internet, online shopping has become the norm and never more so as we’re in a pandemic where many more people are choosing to shop online.

These products that have been ordered all over the globe require packaging to keep them safe in transit, but this packaging also needs a place to be disposed of, and thus it continues to fill up the landfill. Therefore the challenge arises for industries to come up with ongoing and viable packaging solutions that don’t cause costs to spiral out of control. Creating a sustainable packaging solution can be easier depending on the product; when the product being delivered is fragile, it definitely presents a bigger issue to control and solve. There are ways things can be improved though, and it’s good to see international retailers like Zara, ASOS and others beginning to come on-stream now and adjust their packaging policies in order to be more sustainable and environmentally friendly.

The team at Bracken Foam Fabricators have put together this infographic below that outlines everything you need to know about sustainable packaging and its benefits. It examines some really interesting case studies of companies who have implemented sustainable packaging; it details some key sustainable packaging trends; it highlights ways in which we can ensure sustainability is focused plus lots more! Check out the full infographic below for all the details.

What is Influencer Marketing and When Should You Use It?

You’ve probably seen posts on social media from people who seem to do nothing more than show you images of their beautiful lives and homes and ever-changing wardrobe. You’ve probably wondered about those people and what they do and how they support themselves. Well, welcome to the world of influencers. In place of advertising, companies have started working with people with large social media followings in order to promote products or services.

Those people have relationships with various brands and are able to share and be enthusiastic about those things to their audiences. And influencer marketing has become even more important to companies trying to reach people in non-traditional ways.

The advantages are many because influencers are trusted. That relationship may also help companies reach audiences they would have not normally get in touch with. What do you need to know before using this for your own company? This graphic explains it.

Click To Enlarge

What is Influencer Marketing When Should You Use It

Via Salesforce

8 airport marketing ideas that help you in brand awareness

8 Airport Marketing Ideas That Help You in Brand Awareness

In this digital age, airport marketing is trending and beneficial. Tremendous marketing ideas help in informing your audience at a mass level. Marketing through airports is also playing a vital role in brand awareness.

Airport use of marketing these ideas build brand awareness should entail consumer experience and serve as their travel buddy. Most of the passengers have a good time walking in the airport lounge, which is when the brand connects with the audience through their advertising.

This is what well-known brands used to do; they team up with airports to implement their creative marketing campaigns. For instance, Nike wants its marketing campaign to run on airports; they will offer passengers a firsthand experience. From making their bag packs your travel partner to engaging them in the contest to win travelling goods.

No doubt, the marketing strategy is responsible for great returns if it is well planned. There are several factors behind the marketing campaigns, and picking appropriate mediums is one of those factors.

Indeed marketing your product or services through the airport is one of the most practical yet productive approaches. Help brands to expand awareness about their service and products globally. By any chance, if you think that airport marketing is pervasive because it is executable.

In this article, you will explore a new way of marketing in which we use airports for your brand awareness.

New Airport Marketing Campaign Ideas that Boost Brand Awareness

Well accomplished marketing campaigns improve brand awareness.  It offers worth ad promotion and intensifies the consumer experience. All you have to do is to employ your aesthetics creatively and target what actually you are looking to promote. Your campaign must be up to the mark that passengers will attract to the campaign when they book a trip. 

1. Advocate Consumer Experience

Give your audience a better customer experience by making it more exclusive. Plan something that is never seen or done before. Many businesses set a great example of it.

The interactions with your brand define customer experience. The experience depends on the whole journey of the customer, and that results in a loyal customer ship.

Customer experience is an indispensable part of any business; its importance can be judged when a customer shows a positive attitude towards your business mean he is loyal to your business.

2. Use the Power of Content

Airports are the best option if your brand decides to advertise among a mass audience. Applying content that generates accuracy and promotes customer involvement gives a distinctive impact. Advertising through visuals like photos and visuals are the essential tool to make marketing games strong.

There are many marketing ideas that could apply to brand awareness. Using new theme content and update it weekly. User-generated content is preferred as it is budget-friendly, innovative, and rare. 

3. Working Together With Brands is a Good Idea

A healthy partnership always benefits businesses. It proves to be advantageous in many ways, especially financially. Also, it caters to many opportunities to drive consumer traffic. It influences marketing status and upsurges the statistics.  The most common collaborations that airports can make with brands like food, accommodations, airlines, etc. vast research proved that collaboration always drives brands sales.

4. A breakthrough Customer Engagement

These days, it’s expected either you are travelling, dining, or hanging out with friends; all you are doing is using social media. You take pictures, update your status, make stories, and let people know where you are travelling. So through this, you can build strong customer engagement on social media.

So, customer engagement quickly benefits marketing. Moreover, free trials and contests easily attract passengers. It can be a whole new travel experience for many new travellers.

They also call out many social media followers through social media posts, bringing many customers on a hilarious single platform.

5. Don’t Miss Out The Content Marketing.

It has been seen that most of the marketing plans emphasise Content Marketing. The content itself is a great idea to address a broad audience. Through content marketing, it does not only targets travellers but also creatively promotes airports.

Blogs are the real help; many bloggers or travel vlogging specialists share their experiences and break too many brands.

While targeting passengers, as they like to read about others’ judgment, they look for experiences people had with specific airports, so they used to rely on people like bloggers. Who interprets their journey in words?  Content marketing has been serving many industries to improve brand awareness.

6. Engage Customers With Rewards, Discounts & Deals

Make travelling exciting. Usually, in airports, people are in haste and worried about their flight and other hassles.  Here you can use the idea of offering discounts and prizes.

This idea will serve as the last bullet in the gun to win primary marketing goals—discount coupons for hotels, car rentals, travel, and trip deals. Also, any brand that collaborates can conduct an activity that connects the brand and airport staff. The new trend of winning discount points that can be redeemed afterwards is a new option. 

7. Designate Employees Ambassadorship

The staff or employees of your organization is the real portrayal. Famous brands like to invest in their sales representatives and other members because your customers judge your services by employees’ behaviour.

Therefore your employees can be the ambassador on online platforms and at the airport—your treatment with passengers at the airport matters. Employees are real patrons to brand awareness, and employee management takes the responsibility to make ambassadorship effective.

8. You Can’t-Miss The Technological Aspect

No industry can function without integrating technological advancement in its marketing plans. Technology unlocks many doors for fastening marketing execution. The marketing team behind any brand is always looking to bring more and advanced ideas that involve updated technology in the form of gadgets.

Virtual reality is the most enhanced idea; many brands have instilled their activation stalls at the airport to connect with travellers and gave them real-life experiences through VR. Updates software also playing a role in assisting marketing campaigns at the airport.

Conclusion

From facilitating customers to creating brand awareness, no doubt, the airport serves as the rostrum that can address the public and change their perception about marketing. Utilize the airport to its fullest as a marketing medium you can easily create brand awareness.

As every industry tries to make their marketing healthy on social media or plans, but somehow they miss a part. Market your brand at the airport is a new push and a fresh idea to achieve successful marketing goals. Some of the successful marketing ideas are nailing globally. Eventually, your airport marketing will get high returns, and you will not regret your investment.

Author Bio: This article is written by our guest author Vanessa Park; She is a professional writer and working with Shiney Media Group for 1 year. This is an Airport Marketing Company.  This article highlights the importance of airport marketing for every brand. She likes reading books and loves chocolates.