Category Archive : SmallBusiness

How To Get Financing for Your Business [Infographic]

When anyone thinks of starting a business, the biggest challenge is getting funds for their business. Getting adequate funds is a must for the survival of any business. Although there’re many options available by which business owners can fund their business. Still, there’s always a state of confusion and fear in business owners about which option to consider and whether the option selected is the right one or not.

Have a look at the below infographic from Finbri which provides good information about the various sources of finance available, such as personal savings, angel investors, business loans etc. along with some pros and cons of each method.  It also throws some light on what is meant by credit score & why it is used.  Read this useful guide & get help with choosing the right financing option for your business.

The Rise of No-Code Development Platforms

The Rise of No-Code Development Platforms [Infographic]

Technology is always evolving with the rise of citizen developers, an indicator of the next wave of digital trends. A major conversation in recent years alongside tech development is the shortage of software professionals to meet demand and keep up the momentum of change. On top of this, the events of 2020 have done little to improve these challenges for a multitude of reasons, all while making it more evident just how complex shortages are on micro and macro levels. The dramatic widespread shifts in how businesses run from introducing e-commerce overnight to the rise in remote work have either overwhelmed or made organizations vulnerable in a range of ways or some cases, all of the above. It’s no surprise that emerging tech that enables development work by ordinary people is of interest to everyone from business managers to software hobbyists.

In this space, development platforms that require little to no hands-on coding ‒ low-code and no-code ‒ are the leading talking point for their range of benefits including cost, agility and shorter timeframes. In fact, even prior to the pandemic, significant growth was imminent, and the data projections reflect that. ZDNet reports, “Analyst firm Forrester has predicted that the low-code market will grow 40% annually to top $21 billion by 2022, while Gartner forecasts that low-code application platforms will account for 65% of all app development by 2024.”

No-code platforms are a particular point of interest for the average person or organization due to the fact they require no development knowledge and an app that solves niggling issues can be created in a matter of weeks or less. Overall, this is an exciting tech niche to know about because it benefits everyone from overstretched IT teams to small businesses with a limited budget and relatively simple tech problems that require app solutions. Building upon this in more detail, TeamKonnect developed this infographic ‘No-Code Development Platforms’ as a technical starting point for learning about this tech in more depth and to help establish a greater understanding of no-code platforms within the developer space. See the full resource below and get started with no-code today.

How to Boost Your Bulk Messaging with Artificial Intelligence [Infographic]

How to Boost Your Bulk Messaging with Artificial Intelligence [Infographic]

Technology trends are always evolving, and 2020 is no different with Software as a Solution (SaaS) experiencing explosive growth this year due to the digital transformation that’s characterized every single industry. SaaS is a delivery model used globally for everything from cloud services to data management with Coherent Market Insights projecting that profits in this booming tech sector could reach 114.6 billion USD in 2021. In the last 12 months, many SaaS companies grew even more quickly than expected due to the monumental shifts tied to the global pandemic. From remote work to video conferencing and scaling eCommerce infrastructure overnight, 2020 is a pivotal year in the arc of the SaaS sector.

One area of SaaS that’s been growing steadily in the last few years is bulk messaging with artificial intelligence (AI). Due to its increased accuracy and ability to streamline business communications, it’s now the go-to across industries for effective and efficient bulk messaging. Many organizations struggle to keep up with business communications, whether it’s for prospective customers, administrative outreach, or mailing lists, so the agile characteristics of bulk messaging SaaS are fundamentally important.

Moreover, bulk messaging with AI enables round-the-clock replies with chatbots and text message scheduled reminders, ensuring organizations can be converting sales or supporting stakeholders at all times. This has the added benefit of freeing overloaded staff for higher-level tasks which results in dynamic resource gains all with the capacity for a serious return on the investment in the specific SaaS. It’s no wonder then that Businesswire reported that for the 2019 – 2027 period the bulk SMS sub-sector alone is projected to exhibit a compound annual growth rate (CAGR) of 7.2%!

The infographic below explores the bulk messaging with AI tech niche in more detail and is designed as a resource for businesses and organizations of all sizes to learn more about how this SaaS can be used for better communications outcomes. In developing this graphic, ‘How to Boost Your Bulk Messaging with AI’, Cadoo analyzed the specific functions of AI and how they benefit business processes for effective, accurate communications. The embedded graphic goes into more detail with relevant statistics and expert opinions for bulk messaging insights that can be applied in a range of industries in 2020 and beyond.

How to Boost Your Bulk Messaging with Artificial Intelligence [Infographic]
appointment with the client

Five Steps to Improve Your Sales Appointment Setting Attempts

Are you looking for advice on how to set appointments over the phone and secure more face-to-face meetings? Then you’ve come to the right place!

In this article, I’ll give you some useful tips to help you set your appointments efficiently and turn more of your calls into sales.

#1 – Consider a Power Dialer

We all know that manual dialling is slow and tedious. The good news is, the power dialer allows you to call two or even three lines at the same time. This allows you to spend more time talking to people than listening to dial tones.

Using a power dialer will allow you to work through your list of prospects faster. You’ll be talking to more prospects and therefore booking more appointments.

Just keep in mind that a power dialer is most suitable if you’re selling business-to-consumer and that you will still get lots of non-answers even if you sell to some businesses.

Power dialers cost anywhere between $100 and $150.

#2 – Triple dial

Triple-dial is another strategy that is suited to business-to-consumer selling where the major challenge is people ignoring your phone calls. And if people are screening incoming calls to avoid telemarketers, then they can’t get your calls and the information that they requested online. 

So how are you going to provide that information if the prospect doesn’t pick up the phone?

The answer is a triple dial.

Here’s how it works:

  • Make the call
  • Your call will go to voicemail.
  • Hang up
  • Call again and repeat the process.

By the third dial, the prospect will start wondering if it may be an urgent call or someone they know and they will answer the phone.

This strategy often results in successful conversations with prospects that you wouldn’t be able to reach otherwise.

#3 – Dial Early or Late 

Dialling early or late is a strategy you can use with prospects who are hard to reach. 

Business owners usually start working in the office before other people show up. And they tend to work late, too. So calling in the morning can help you reach prospects that would otherwise be difficult to get a hold of during the day. Calling late is a great idea too, especially on Fridays.

#4 – Sell the Appointment, Not the Product 

Remember that when you’re trying to set an appointment over the phone, what you are selling is the appointment and not the product. 

It’s easier to understand this if you keep in mind that the function of setting an appointment is to discuss the details of your product or service. It’s very unlikely that a prospect will have time to listen to your pitch over the phone anyway. 

That’s why you should ideally convince clients to spend a few minutes of their time meeting you in person. You’re only asking for a brief, no-obligation meeting.  A face-to-face pitch means you’ll be able to communicate with your prospects more clearly and use “props” to help explain your product or service.

How Do You Sell The Appointment And Not The Product?  

The script below is designed specifically to set a quick, casual appointment:

“Hey, Mrs Jones, this is David Duford calling. I’m following up regarding the information you requested on our burial insurance programs. 

My job is to deliver the info you requested. It only takes 10 minutes to show you how this works. I wondered if I could stop by tomorrow at 2:00 PM, or would 10:00 AM work better?”

Let’s break down this script sentence by sentence, so that you can adapt it to your particular sales pitch.

“This is David Duford calling…” 

Simple and straightforward. You can also add your company name:

“This is David Duford from Aramark Uniform Services.” 

Then you explain the reason for your call:

“I’m following up regarding the information you requested on our burial insurance programs.”

If you’re cold calling, you can say something like:

“My name is David Duford, and the reason I’m calling is that I help businesses save money and improve their BLANK and BLANK service program.” 

Short and straightforward is best. The next line sells the appointment:

“My job is to deliver the info you requested. It only takes 10 minutes to show you how this works.”

Again, simplicity is crucial. Your prospect will likely refuse the meeting if it seems high-pressure and time-consuming. 

Besides, stating that it’s your job to deliver the information places responsibility on the company and not yourself, just like when store clerks say, “its store policy” or “my manager said…” 

Now offer your prospect a choice:

“I wondered if I could stop by tomorrow at 2:00 PM, or would 10:00 AM work better?”

Providing a couple of options will make saying “no” slightly more difficult. 

#5 – Anticipate Objections

As a new salesperson, you have to be prepared to counter objections on almost all calls. Have your rebuttal objection series ready. That’s how you will build a successful appointment setting strategy.

I call this strategy the “ASC method.”

  • A - answer the objection
  • S - sell the appointment
  • C - close the appointment

If a prospect says, “I already have life insurance, I’m not interested,” here’s how I would rebuttal using the ASC method:

“No problem, Mr Prospect. All I need is five minutes to show you how our programs are different, and what you do with this information is totally up to you. Would 10:00 AM work, or is 2:00 PM better?”

The key takeaways are:

  • It’s okay if they have life insurance already.
  • The appointment will be quick and casual.
  • There’s no obligation to buy insurance from you.
  • The prospect can choose the most convenient time slot.

This simple script will easily convert objections into face-to-face appointments. I hope you enjoyed this article and that you found my advice useful. Try putting these strategies into practice right away, and you’ll start seeing immediate results.

Author Bio: This article is written by our guest author David Duford. He owns Buy Life Insurance For Burial, a virtual insurance agency helping seniors source quality final expense life insurance coverage. He is the author of 3 best-selling insurance sales and marketing books, including “The Official Guide To Selling Insurance For New Agents, “The Official Guide To Selling Final Expense Insurance,” and “Interviews With Top Producing Insurance Agents.” David is also a YouTube Influencer in insurance sales with more than 17,000 subscribers and more than 1.7 million total views. 
Benefits of Using Animations for Marketing Business

Benefits of Using Animations To Market Your Business

Marketers are always looking for new ways to get their message out there, and in 2020, it’s more important than ever to make an impact! With the rise of smartphones and reliable broadband internet, video marketing has gone from strength to strength. Not only is it the most popular content type on social media, the platforms that host video also experience extraordinary traffic volumes with YouTube the world’s second most used social media platform and search engine. Matt Mansfield identifies the conversion power of video content as well saying, “Video is effective on both desktop and mobile devices: the average conversion rate for websites using video is 4.8 percent compared to 2.9 percent for those that do not use video while 40 percent of customers state that video increases the chance that they’ll purchase a product on their mobile device.”

To really stand out, marketers can certainly go the TikTok route yet it’s animated videos that are the real game-changers. Due to their versatility, cost-effectiveness and slick sophistication, this video type can help achieve marketing targets and garner growth. It’s also a video niche that can be innovated on easily for campaigns that make their mark in memorable ways without requiring massive investments. From simple whiteboard explainers to complex cartoon storytelling, there’s an animated video for everyone.

Learn more about the extensive ‘Benefits of Using Animations To Market Your Business’ with this infographic from One Productions. This visual guide to the high impact content type is designed to be a practical resource across all areas of marketing from small business through to creative agencies so they can delve deeper into this area of high returns video. Including tips, a comprehensive analysis of the different types of animated videos, and relevant statistics, it’s the perfect place to start for anyone looking to up their marketing game in 2021 and beyond.

Benefits of Using Animations To Market Your Business, infographic
sustainable packaging

The Benefits of Sustainable Packaging

With the rise in interest in the environment due to the increased pressure on global climates, we have witnessed a massive surge in people wishing to become more sustainable in their choices. We hear the words and publicity surrounding people like Swedish teenager Greta Thunberg as they strive daily to create a focus on the issues at hand. One major area where we have seen blame lie is in packaging and product consumption. With the proliferation of the Internet, online shopping has become the norm and never more so as we’re in a pandemic where many more people are choosing to shop online.

These products that have been ordered all over the globe require packaging to keep them safe in transit, but this packaging also needs a place to be disposed of, and thus it continues to fill up the landfill. Therefore the challenge arises for industries to come up with ongoing and viable packaging solutions that don’t cause costs to spiral out of control. Creating a sustainable packaging solution can be easier depending on the product; when the product being delivered is fragile, it definitely presents a bigger issue to control and solve. There are ways things can be improved though, and it’s good to see international retailers like Zara, ASOS and others beginning to come on-stream now and adjust their packaging policies in order to be more sustainable and environmentally friendly.

The team at Bracken Foam Fabricators have put together this infographic below that outlines everything you need to know about sustainable packaging and its benefits. It examines some really interesting case studies of companies who have implemented sustainable packaging; it details some key sustainable packaging trends; it highlights ways in which we can ensure sustainability is focused plus lots more! Check out the full infographic below for all the details.

What is Influencer Marketing and When Should You Use It?

You’ve probably seen posts on social media from people who seem to do nothing more than show you images of their beautiful lives and homes and ever-changing wardrobe. You’ve probably wondered about those people and what they do and how they support themselves. Well, welcome to the world of influencers. In place of advertising, companies have started working with people with large social media followings in order to promote products or services.

Those people have relationships with various brands and are able to share and be enthusiastic about those things to their audiences. And influencer marketing has become even more important to companies trying to reach people in non-traditional ways.

The advantages are many because influencers are trusted. That relationship may also help companies reach audiences they would have not normally get in touch with. What do you need to know before using this for your own company? This graphic explains it.

Click To Enlarge

What is Influencer Marketing When Should You Use It

Via Salesforce

8 airport marketing ideas that help you in brand awareness

8 Airport Marketing Ideas That Help You in Brand Awareness

In this digital age, airport marketing is trending and beneficial. Tremendous marketing ideas help in informing your audience at a mass level. Marketing through airports is also playing a vital role in brand awareness.

Airport use of marketing these ideas build brand awareness should entail consumer experience and serve as their travel buddy. Most of the passengers have a good time walking in the airport lounge, which is when the brand connects with the audience through their advertising.

This is what well-known brands used to do; they team up with airports to implement their creative marketing campaigns. For instance, Nike wants its marketing campaign to run on airports; they will offer passengers a firsthand experience. From making their bag packs your travel partner to engaging them in the contest to win travelling goods.

No doubt, the marketing strategy is responsible for great returns if it is well planned. There are several factors behind the marketing campaigns, and picking appropriate mediums is one of those factors.

Indeed marketing your product or services through the airport is one of the most practical yet productive approaches. Help brands to expand awareness about their service and products globally. By any chance, if you think that airport marketing is pervasive because it is executable.

In this article, you will explore a new way of marketing in which we use airports for your brand awareness.

New Airport Marketing Campaign Ideas that Boost Brand Awareness

Well accomplished marketing campaigns improve brand awareness.  It offers worth ad promotion and intensifies the consumer experience. All you have to do is to employ your aesthetics creatively and target what actually you are looking to promote. Your campaign must be up to the mark that passengers will attract to the campaign when they book a trip. 

1. Advocate Consumer Experience

Give your audience a better customer experience by making it more exclusive. Plan something that is never seen or done before. Many businesses set a great example of it.

The interactions with your brand define customer experience. The experience depends on the whole journey of the customer, and that results in a loyal customer ship.

Customer experience is an indispensable part of any business; its importance can be judged when a customer shows a positive attitude towards your business mean he is loyal to your business.

2. Use the Power of Content

Airports are the best option if your brand decides to advertise among a mass audience. Applying content that generates accuracy and promotes customer involvement gives a distinctive impact. Advertising through visuals like photos and visuals are the essential tool to make marketing games strong.

There are many marketing ideas that could apply to brand awareness. Using new theme content and update it weekly. User-generated content is preferred as it is budget-friendly, innovative, and rare. 

3. Working Together With Brands is a Good Idea

A healthy partnership always benefits businesses. It proves to be advantageous in many ways, especially financially. Also, it caters to many opportunities to drive consumer traffic. It influences marketing status and upsurges the statistics.  The most common collaborations that airports can make with brands like food, accommodations, airlines, etc. vast research proved that collaboration always drives brands sales.

4. A breakthrough Customer Engagement

These days, it’s expected either you are travelling, dining, or hanging out with friends; all you are doing is using social media. You take pictures, update your status, make stories, and let people know where you are travelling. So through this, you can build strong customer engagement on social media.

So, customer engagement quickly benefits marketing. Moreover, free trials and contests easily attract passengers. It can be a whole new travel experience for many new travellers.

They also call out many social media followers through social media posts, bringing many customers on a hilarious single platform.

5. Don’t Miss Out The Content Marketing.

It has been seen that most of the marketing plans emphasise Content Marketing. The content itself is a great idea to address a broad audience. Through content marketing, it does not only targets travellers but also creatively promotes airports.

Blogs are the real help; many bloggers or travel vlogging specialists share their experiences and break too many brands.

While targeting passengers, as they like to read about others’ judgment, they look for experiences people had with specific airports, so they used to rely on people like bloggers. Who interprets their journey in words?  Content marketing has been serving many industries to improve brand awareness.

6. Engage Customers With Rewards, Discounts & Deals

Make travelling exciting. Usually, in airports, people are in haste and worried about their flight and other hassles.  Here you can use the idea of offering discounts and prizes.

This idea will serve as the last bullet in the gun to win primary marketing goals—discount coupons for hotels, car rentals, travel, and trip deals. Also, any brand that collaborates can conduct an activity that connects the brand and airport staff. The new trend of winning discount points that can be redeemed afterwards is a new option. 

7. Designate Employees Ambassadorship

The staff or employees of your organization is the real portrayal. Famous brands like to invest in their sales representatives and other members because your customers judge your services by employees’ behaviour.

Therefore your employees can be the ambassador on online platforms and at the airport—your treatment with passengers at the airport matters. Employees are real patrons to brand awareness, and employee management takes the responsibility to make ambassadorship effective.

8. You Can’t-Miss The Technological Aspect

No industry can function without integrating technological advancement in its marketing plans. Technology unlocks many doors for fastening marketing execution. The marketing team behind any brand is always looking to bring more and advanced ideas that involve updated technology in the form of gadgets.

Virtual reality is the most enhanced idea; many brands have instilled their activation stalls at the airport to connect with travellers and gave them real-life experiences through VR. Updates software also playing a role in assisting marketing campaigns at the airport.


From facilitating customers to creating brand awareness, no doubt, the airport serves as the rostrum that can address the public and change their perception about marketing. Utilize the airport to its fullest as a marketing medium you can easily create brand awareness.

As every industry tries to make their marketing healthy on social media or plans, but somehow they miss a part. Market your brand at the airport is a new push and a fresh idea to achieve successful marketing goals. Some of the successful marketing ideas are nailing globally. Eventually, your airport marketing will get high returns, and you will not regret your investment.

Author Bio: This article is written by our guest author Vanessa Park; She is a professional writer and working with Shiney Media Group for 1 year. This is an Airport Marketing Company.  This article highlights the importance of airport marketing for every brand. She likes reading books and loves chocolates.

How Much Should You Be Paying For Your Accounting?

Many entrepreneurs will grow and evolve to the point they need someone else to manage their finances. An accountant isn’t just a luxury; in most cases, they are the most cost-effective and important way to manage your business finance.

How much you should be paying for your accountant will depend on a few factors, like how many employees you have, the number of creditors and debtors you have, and things like inventory.

While there isn’t a magic formula for exactly what you should be expecting to pay for an accountant, there are some rough guidelines that can point you in the right direction.

How Much Would You Expect to Pay

Accountants are highly trained and knowledgeable professionals. They understand how you can maximize your profits, reduce any tax you owe as well as make sure that you are registered for any credits, perks, and relief. On that basis alone, they are worth more than their weight in gold.

  • If you have a small company, with between 1-3 employees and directors, then you should expect to pay no more than $628 (£500) per year for your accounting.
  • For an SME, you should be expecting to pay between $628 – $12357 (£500 – £1000) per year. You should expect a charge of £10 to set up each payroll run too. On top of that, $5 per payslip (£4) on each run.
  • For a VAT registered business with between 3-10 employees, you should be expecting to pay $1257 (£1000).

There are many variables when it comes to the amount that you should be expecting to pay.

Something that you should also consider is that a good accountant will have a degree from a recognized institution. Alongside their education, they will have many years of experience and, in some cases, with a business that does something similar to you. An accountant has the ability to consult with you and give you the financial data for you to make decisions going forward.

What Does an Accountant Do

Accountants in basic terms, examine and prepare financial records. They ensure that all of your business records are accurate and that your taxes are paid correctly and on time. Accountants can improve your financial operations and help you run your business more efficiently. Here are a number of tasks that an account performs:

  • Making best-practice recommendations to the management
  • Improve business efficiency in terms of finance
  • Perform inspections on account books and accounting systems
  • Ensure that records and statements comply with laws and regulations
  • Prepare tax returns, compute taxes owed, pay taxes promptly
  • VAT registration and management
  • Payroll management
  • Balance sheets, profit, and loss

When Should You Hire an Accountant?

Many small business owners and freelancers attempt to put off hiring an accountant. However, it is better to get into good money management habits as early as possible in your business. Finance management is something that doesn’t come naturally to everyone but is an absolute must.

For a single person, business accounting should be considered in the early days. When you outsource your accounting and other admin tasks, you free yourself up to work on your business. The time that you would be spent sorting through your receipts could be spent on securing new clients and working on new products.

Do you have a lot of expenses and income to manage? Many small and medium businesses have many more expenses and income streams than they had originally thought, and even more magically appear in the last week before their taxes are due.

Consider if you have the time to do your own accounting, or indeed it would be more preferential to hire an accountant who can dedicate the time that you can’t.

How Do You Find A Good Accountant?

The same way that you hire team members. Look for qualifications, good reviews/recommendations, and, when possible, has a chat in advance. Online searches can help, but keep in mind that you are going to be targeted for ads from accountancy firms – this doesn’t necessarily mean they are the right ones for you. You can start your search by seeking referrals from other small companies, or small business networks that you are part of. A good accountant can revolutionize your business processes and give you total peace of mind that your taxes and finances are always in good order.

The bottom line is your bottom line. An accountant will improve your financial process, keep your money managed well, and means that you don’t have to spend your business working hours or free time preparing accounts – with an accountant, it’s all taken care of.

LinkedIn for Small Businesses in 2020

Why LinkedIn is Essential for Small Businesses in 2020 and How to Make Most of It

Are you a small business wondering if LinkedIn should be a part of your content strategy? You bet, it should! Why? Because engagement on LinkedIn is booming. LinkedIn content creation is up 60% year-over-year, and if you are not on LinkedIn, your business is missing out on a huge opportunity to reach your target audience, drive leads, and traffic to your website and find new customers.

So, how you can use LinkedIn for your small business? Well, before you start building a brand presence on LinkedIn you will need to create a company page. So, let’s start with the basics and then take a deeper dive into different LinkedIn features.

Optimize Your Company Page

Completed pages get 30% more weekly views so start by creating a complete and keyword-rich company page.

So, take a stock of your LinkedIn company page to ensure it includes–

  •  Your logo and a clean cover photo that resonates with your business

Companies with logos on their page get 6x more visits

  •  An enriched company overview section, featuring your products & services, your mission, vision, and values.
  •  A customized call-to-action encouraging visitors to take action e.g. visit website or register.
  •   All relevant company information including website URL, location, industry type, contact information, and the number of employees.

Create and Share Engaging Content

Content is at the heart of all digital marketing efforts including social media. LinkedIn is no different. So, creating awesome content is the key to your success. Follow an “always-on approach”, meaning you should post relevant and exciting content, at least once a day or few times a week to regularly engage with your audience.

What type of content you can share and post on your LinkedIn page?

  • Blogs
  • Webinars
  • Industry News
  • Company Photos
  • Products Videos
  • Thought leadership Videos
  • Infographics

When creating content on LinkedIn, make it about your audience—ask yourself what do my audience need or care about. In other words, don’t make your content a sales pitch about how awesome your products and services are, instead, engage and genuinely add value for your audience.

 LinkedIn recommends the “3-2-1” model, meaning “every week, aim to publish three pieces of industry-related content, two pieces of “proud” content (content that make your employees and community feel good) and just one piece of product or service-related content.”    

Pro Tip: Members are most active on LinkedIn during a workweek, between 9 a.m.-5 p.m., given the professional nature of the channel. So, plan to post your content accordingly.                                                                   

Make the Most of Your Content

Maximizing the reach for your content will enable you to raise awareness around your brand and grow your followers and find new leads. Here are a few tips that can help you expand the reach for your content—

  • @Mention people associated with a specific piece of content e.g. a client or business partner.
  • Participate in conversations most relevant to your business by adding relevant hashtags in your profile. LinkedIn allows you to add three hashtags to your profile.
  • Every time you post on your LinkedIn page click the “Notify Employees” button to let your team know you have published a new post, encouraging them to engage with the post—share, comment, or like promptly. At this point, LinkedIn allows page admins to notify five employees in 24 hours.
  • Leverage Showcase Pages to highlight specific brand initiatives, products, or business unit. A Showcase Page is an extension to your company page and once created will appear as ‘Affiliated Pages’ on your main LinkedIn page.

Expand Your Reach with LinkedIn Groups

LinkedIn Groups is a platform to cultivate a business community. Groups provide an opportunity for professionals from the same industry or with similar interest to share content, make contacts, find answers, share career opportunities, and establish themselves as industry experts.

Join LinkedIn Groups relevant to your industry and actively participate in the discussion, becoming a trusting voice in your community. You can even start a LinkedIn group focusing on a particular topic or aspect of your business.

LinkedIn Groups are a perfect platform to spark discussions about industry trends and challenges, and in doing so increasing awareness for your business.

Get Interactive With LinkedIn Polls

If you hadn’t noticed earlier this year LinkedIn introduced polls—a quick, easy, and fully-virtual way to solicit feedback from your community. Polls are another great way to engage your community or seek their insight while inspiring new conversations. You can access polls from your feed or from within specific groups. For more targeted insights, create polls in a specific Group focused on a particular topic in your industry.

linkedin polls
Source: LinkedIn

Pro Tip: Keep an eye on your poll while it’s running to glean insights and continue engaging with your audience once the poll closes by sharing the results and thanking your community for participating in the poll.

Taking Advantage of LinkedIn Events Feature

LinkedIn is promoting its newest Events feature as a professional tool. So, why not take advantage of it and network with your connections. You can host both in-person or online events.

What kind of events you can host on LinkedIn—

  • In-person networking events for your connections
  • Alumni meetups
  • Industry-specific meetups
  • Workshops—either in person or online
  • Product launches
  • Conferences or summits

You can create an event from a personal page or company page. What’s great is that you can create private events, event update notifications, or use search filters such as locations, companies, and industry to invite the right attendees.

 LinkedIn recommends that you share your event as a post in your feed to maximize exposure. To enhance visibility share your event on your company page as well as your personal profile.

Wondering how you will manage the event? Well, once you have created the event you can track all interactions, post updates, attendees and invitees, from within the event page. Moreover, LinkedIn will send timely and relevant notifications to attendees regarding all important updates.


With its members engaging more than 50% year over year with the LinkedIn Feed, the platform offers a tremendous opportunity for small business to tell their brand stories creatively. If LinkedIn is still not a part of your overall content strategy, now is the time to unlock the potential of the world’s largest professional network to reach your target audience and grow your business.

Author Bio: This article is written by our guest author Anuja Seith. She is a content strategist and a freelance writer who helps SMBs and startups, get more traffic and leads, and build brand credibility through creative storytelling. You can reach Anuja at