Category Archive : Business

How to Boost Your Bulk Messaging with Artificial Intelligence [Infographic]

How to Boost Your Bulk Messaging with Artificial Intelligence [Infographic]

Technology trends are always evolving, and 2020 is no different with Software as a Solution (SaaS) experiencing explosive growth this year due to the digital transformation that’s characterized every single industry. SaaS is a delivery model used globally for everything from cloud services to data management with Coherent Market Insights projecting that profits in this booming tech sector could reach 114.6 billion USD in 2021. In the last 12 months, many SaaS companies grew even more quickly than expected due to the monumental shifts tied to the global pandemic. From remote work to video conferencing and scaling eCommerce infrastructure overnight, 2020 is a pivotal year in the arc of the SaaS sector.

One area of SaaS that’s been growing steadily in the last few years is bulk messaging with artificial intelligence (AI). Due to its increased accuracy and ability to streamline business communications, it’s now the go-to across industries for effective and efficient bulk messaging. Many organizations struggle to keep up with business communications, whether it’s for prospective customers, administrative outreach, or mailing lists, so the agile characteristics of bulk messaging SaaS are fundamentally important.

Moreover, bulk messaging with AI enables round-the-clock replies with chatbots and text message scheduled reminders, ensuring organizations can be converting sales or supporting stakeholders at all times. This has the added benefit of freeing overloaded staff for higher-level tasks which results in dynamic resource gains all with the capacity for a serious return on the investment in the specific SaaS. It’s no wonder then that Businesswire reported that for the 2019 – 2027 period the bulk SMS sub-sector alone is projected to exhibit a compound annual growth rate (CAGR) of 7.2%!

The infographic below explores the bulk messaging with AI tech niche in more detail and is designed as a resource for businesses and organizations of all sizes to learn more about how this SaaS can be used for better communications outcomes. In developing this graphic, ‘How to Boost Your Bulk Messaging with AI’, Cadoo analyzed the specific functions of AI and how they benefit business processes for effective, accurate communications. The embedded graphic goes into more detail with relevant statistics and expert opinions for bulk messaging insights that can be applied in a range of industries in 2020 and beyond.

How to Boost Your Bulk Messaging with Artificial Intelligence [Infographic]
Market your Business the Right Way

Market Your Business the Right Way

While it’s true that a successful business needs a successful idea, it is also true that the right marketing is a required catalyst to make that happen. No matter how brilliant the management, or finances if it isn’t able to reach the target audience, it is essentially futile.

Your Story

Whenever you start a project, there is a driving factor behind it. A reason that pushed you to initiate it. It may be a problem you were facing or something that interests you. There is always a story behind every business. You must share the story when you share the business. This gives your audience something to relate to immediately. The process of the customer-producer relationship develops even before the audience has turned into a customer. When the people start feeling like you feel, they connect with you, and therefore a certain level of mutual trust and loyalty is grown. They start to believe that the product or service you offer will, for example, solve the problem you had.

Core Industry

In most cases, you will enter an industry that already has players. What you need to ensure is that you bring to market something that isn’t already available. Try to address the problem that existing firms have and market your entrance through its solution. To make your product or service worth your audience’s attention, it needs to be able to set itself apart. The difference can be through a physical aspect or in terms of features. You can also make a market product more cost-effective. This may, however, take some time to reel in customers because despite being priced higher, the competitor firms may have an established loyal base. They may not be willing to switch from a product that they have developed trust in. This is why you must find a place for your business in the core industry and market accordingly.

Market and Consumer Insight

As a team, you need to realize how imperative it is to first explore the market and consumer insights before launching a product. The entire competitive advantage comes from being able to give your target audience exactly what they need or at least ensure they think they need. First and foremost, in consideration of the product, you want to introduce assess what information you need is. The focus is primarily on two areas: the existing competitors and their target audience. To be able to penetrate an already established market, it is essential that you explore consumer insights and then launch with an edge. The next step is to develop marketing information. Since this is a startup, you will not have internal data. Through ‘marketing intelligence’ identify at least 3 main competitors. Then track you, competitors, what they offer, the location of their outlet, the number of outlets, timing, and services and gain every other available information.

This will help you decide your initial approach. To evaluate the response to your approach, then conduct marketing research through surveys, polls, personalized interviews. The characteristics and consumption patterns of the broader population of your target audience: What do they need and expect from such products, when & where do they buy them, and what existing brands and price points are most popular? Further analysis and decision making are then done based on these statistics.

Consumer Behaviour

A buyer’s decisions are influenced by personal characteristics such as the buyer’s age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept. Therefore your product creation and marketing has to be done keeping this in mind. If you ignore these factors, the reception towards your actions is not going to be fruitful.

Marketing Strategies

Mission Statement

A mission statement is what defines your business. It tells the people why you exist and what comes with your existence. It describes your organization, your product, your consumer base, locations, and their reasons. A good mission statement is direct and clear. It is needed so that everyone involved in the project has a basic outline or framework to work towards.

Pricing

Pricing is what markets your product first before any of your actual campaigns are released. Price is commonly presumed as an indicator of the standard and quality being brought to the market. It would help if you chose your pricing strategy in a way that your business remains profitable while seeming attractive to your target audience.

There are multiple pricing strategies that you can opt for. The most common approach business has a competition-based strategy. This means that you set your price based on what your competition has set. You can set a lower price to penetrate the market and steal consumers. This strategy is often used to captivate a large share in the market and ideally drive the existing competitors out of the market. With lesser external factors to fights, costs will hopefully decrease, allowing you to achieve consumer satisfaction to a greater extent. The long term objective should always be to have increased consumer equity. You can also set a higher price and justify that price through additional features or higher quality.

Another pricing strategy is cost-based. You can calculate the prices of the raw materials and other costs and set the price at a markup. Usually, this leads to a very minimal profit given an appropriate markup but also lets the consumers know that they are not being exploited. Many companies that invent new products set high initial prices to “skim” revenues layer by layer from the market. Psychological pricing means consumers usually perceive higher-priced products as having higher quality. When they cannot judge quality because they lack the information as this is a new product, price becomes an important quality signal.

Marketing Channels

As a startup, it is recommended that you keep your value delivery network very small, where transactions would take place between producer and their customers. To be more specific, have a direct marketing channel whereby you will directly come in contact with your customers, without the involvement of any intermediary. The rationale behind initially doing everything on your own would be to reduce administrative costs. Involving too many intermediaries would mean that channel conflicts could arise, which could hamper the smooth process of producing and delivering the product to the customer. The factors that need to be considered while deciding the channel is mainly the scale of your business and the expenses that will be incurred this early on.

In the long run, however, once the business has been established, you can involve an intermediary. Involving a third party, later on, may help you focus on other more important tasks.

Reach Your Audience

Communication of your message to the masses should be through various ways like social media campaigns, collaborations with food bloggers, Personal selling, and external marketing through billboards. Before the product reaches the market, you should be able to develop a marketing strategy that makes your consumer come to you. Your message should make the consumer sovereign. They shouldn’t feel like you are offering your product but instead should be convinced that this is the solution to what they need.

Your brand’s marketing should be of a blend of advertising, public relations, personal selling, sales promotion, and direct-marketing tools that the company will use to communicate customer value and build customer relationships persuasively. Not only should the promotional mix be in sync with one another, but it should also coordinate with the marketing mix, i.e. Product, Place, and Price. Always ensure that the promotional mix represents and effectively reflects the product you aim to deliver. However, all marketing should be done within a fixed budget, and alterations should be made according to the response you receive.

Advertising

Many businesses use a Facebook page as a promotional advertisement where they display exciting deals to capture an audience on Facebook as it is home to billions of users. The page is a virtual display of your Brand’s campaign which can be used as a source for promotion. Eye-catching posters and customer satisfying deals can be posted. Moreover, this would enable you to receive feedback and reviews on your page, which would then encourage individuals from trying out your brand, based on other people’s experience as word of mouth is a great factor contributing to sales, generally.

Example of Instagram Marketing

To improve public relations, PR Events for Bloggers can be held. You can arrange a public relations campaign where you will hold a launch event and invite social media influencers and food bloggers. Their presence and reviews will, in turn, help you connect to their audience and will increase your approach in terms of customers.

Many businesses also prefer direct marketing or personalized selling. This is recommended because it helps the customer connect to your business on a personal level. The audience gets the attention they desire, which will then give you the response you require. It also helps the producer see the first-hand reaction to their creations.

Instagram is an exciting platform, and it’s one of the fastest-growing out there. It has more than 300 million active users each day, according to recent data published by Branex. You can use Instagram to create a buzz for your business. You can introduce discount campaigns and hashtags. Hashtags itself have become the most common way to get anything trending.


While a permanent online presence is essential, you should also try to keep the vibe alive in the outlet itself. Other campaigns that involve healthy competitions should be opted for. A campaign like this aims to boost sales while simultaneously building a customer relationship through customer engagement.

Most studies show that higher levels of customer satisfaction lead to greater customer loyalty, which in turn results in better company performance. This can be achieved by introducing customer loyalty cards. These cards lead to customer retention, which is the eventual aim. You do not want consumers that do not return.

Example of SWOT analysis


To run the business the correct way a system that ensures a permanent position needed to be enabled. A strength, weakness, opportunity, and threat analysis is what keeps any business grounded. With all your strategies in place, you should take out some time and energy to evaluate your business. Let the firm know what their strength is so they can use them better. Identifying your weaknesses will help you work towards eliminating them. Once you know the threat and opportunities that you may have to face, you will develop a framework that incorporates all of them. This will lead you to market your business the correct way. For interesting content, check out Bestiko.com.

8 airport marketing ideas that help you in brand awareness

8 Airport Marketing Ideas That Help You in Brand Awareness

In this digital age, airport marketing is trending and beneficial. Tremendous marketing ideas help in informing your audience at a mass level. Marketing through airports is also playing a vital role in brand awareness.

Airport use of marketing these ideas build brand awareness should entail consumer experience and serve as their travel buddy. Most of the passengers have a good time walking in the airport lounge, which is when the brand connects with the audience through their advertising.

This is what well-known brands used to do; they team up with airports to implement their creative marketing campaigns. For instance, Nike wants its marketing campaign to run on airports; they will offer passengers a firsthand experience. From making their bag packs your travel partner to engaging them in the contest to win travelling goods.

No doubt, the marketing strategy is responsible for great returns if it is well planned. There are several factors behind the marketing campaigns, and picking appropriate mediums is one of those factors.

Indeed marketing your product or services through the airport is one of the most practical yet productive approaches. Help brands to expand awareness about their service and products globally. By any chance, if you think that airport marketing is pervasive because it is executable.

In this article, you will explore a new way of marketing in which we use airports for your brand awareness.

New Airport Marketing Campaign Ideas that Boost Brand Awareness

Well accomplished marketing campaigns improve brand awareness.  It offers worth ad promotion and intensifies the consumer experience. All you have to do is to employ your aesthetics creatively and target what actually you are looking to promote. Your campaign must be up to the mark that passengers will attract to the campaign when they book a trip. 

1. Advocate Consumer Experience

Give your audience a better customer experience by making it more exclusive. Plan something that is never seen or done before. Many businesses set a great example of it.

The interactions with your brand define customer experience. The experience depends on the whole journey of the customer, and that results in a loyal customer ship.

Customer experience is an indispensable part of any business; its importance can be judged when a customer shows a positive attitude towards your business mean he is loyal to your business.

2. Use the Power of Content

Airports are the best option if your brand decides to advertise among a mass audience. Applying content that generates accuracy and promotes customer involvement gives a distinctive impact. Advertising through visuals like photos and visuals are the essential tool to make marketing games strong.

There are many marketing ideas that could apply to brand awareness. Using new theme content and update it weekly. User-generated content is preferred as it is budget-friendly, innovative, and rare. 

3. Working Together With Brands is a Good Idea

A healthy partnership always benefits businesses. It proves to be advantageous in many ways, especially financially. Also, it caters to many opportunities to drive consumer traffic. It influences marketing status and upsurges the statistics.  The most common collaborations that airports can make with brands like food, accommodations, airlines, etc. vast research proved that collaboration always drives brands sales.

4. A breakthrough Customer Engagement

These days, it’s expected either you are travelling, dining, or hanging out with friends; all you are doing is using social media. You take pictures, update your status, make stories, and let people know where you are travelling. So through this, you can build strong customer engagement on social media.

So, customer engagement quickly benefits marketing. Moreover, free trials and contests easily attract passengers. It can be a whole new travel experience for many new travellers.

They also call out many social media followers through social media posts, bringing many customers on a hilarious single platform.

5. Don’t Miss Out The Content Marketing.

It has been seen that most of the marketing plans emphasise Content Marketing. The content itself is a great idea to address a broad audience. Through content marketing, it does not only targets travellers but also creatively promotes airports.

Blogs are the real help; many bloggers or travel vlogging specialists share their experiences and break too many brands.

While targeting passengers, as they like to read about others’ judgment, they look for experiences people had with specific airports, so they used to rely on people like bloggers. Who interprets their journey in words?  Content marketing has been serving many industries to improve brand awareness.

6. Engage Customers With Rewards, Discounts & Deals

Make travelling exciting. Usually, in airports, people are in haste and worried about their flight and other hassles.  Here you can use the idea of offering discounts and prizes.

This idea will serve as the last bullet in the gun to win primary marketing goals—discount coupons for hotels, car rentals, travel, and trip deals. Also, any brand that collaborates can conduct an activity that connects the brand and airport staff. The new trend of winning discount points that can be redeemed afterwards is a new option. 

7. Designate Employees ambassadorship

The staff or employees of your organization is the real portrayal. Famous brands like to invest in their sales representatives and other members because your customers judge your services by employees’ behaviour.

Therefore your employees can be the ambassador on online platforms and at the airport—your treatment with passengers at the airport matters. Employees are real patrons to brand awareness, and employee management takes the responsibility to make ambassadorship effective.

8. You Can’t-Miss The Technological Aspect

No industry can function without integrating technological advancement in its marketing plans. Technology unlocks many doors for fastening marketing execution. The marketing team behind any brand is always looking to bring more and advanced ideas that involve updated technology in the form of gadgets.

Virtual reality is the most enhanced idea; many brands have instilled their activation stalls at the airport to connect with travellers and gave them real-life experiences through VR. Updates software also playing a role in assisting marketing campaigns at the airport.

Conclusion

From facilitating customers to creating brand awareness, no doubt, the airport serves as the rostrum that can address the public and change their perception about marketing. Utilize the airport to its fullest as a marketing medium you can easily create brand awareness.

As every industry tries to make their marketing healthy on social media or plans, but somehow they miss a part. Market your brand at the airport is a new push and a fresh idea to achieve successful marketing goals. Some of the successful marketing ideas are nailing globally. Eventually, your airport marketing will get high returns, and you will not regret your investment.

Author Bio: This article is written by our guest author Vanessa Park; She is a professional writer and working with Shiney Media Group for 1 year. This is an Airport Marketing Company.  This article highlights the importance of airport marketing for every brand. She likes reading books and loves chocolates.

How to Write Better Web Content [infographic]

Businesses and industries are the two essential parts of the global economy that have been threatened and impacted severely by the outbreak of COVID-19 pandemic. Most of the businesses and industries around the globe are bound to close (temporarily or permanently) because of the fear of getting infected by this deadly virus. World’s economy is now on the verge of being collapsed. Many business owners are trying to find out alternatives to run their businesses by imposing home office facilities for the employees or maintaining safe social distances. Many companies have already implemented home office facilities to fight this moment of crisis and keep the wheel of the global economy running. We are in a different era of business and marketing now. The year 2020 will decide the fate of the world.

As the public gatherings in the cities, corporate/industrial areas, even in religious houses are prohibited around the globe out of fear, and with good reasons, traditional ways of promoting/marketing and selling your products/services have now become entirely obsolete. As a result, more and more businesses going online and started to invest in creating their digital footprint when most of the potential customers are now using the internet to find their desired products and services.

The problem that arises with this new era of business and marketing is how to reach your target audience when traditional methods are not working? Here web content comes to play. To reach your target audience/customer online, creating a website is the best way. To create brand awareness of your business, and reach your target customers, web content is the irreplaceable part of your website. Content is the king for getting noticed by the search engines and create your strong digital footprint. Because, a high quality, informative and relevant content can help your website rank easily for your targeted search phrases or keywords to the top organic search results.

As more and more businesses are flocking towards online, web competition is increasing like a sand storm in the deserts. Everyone is trying to write better and better content to stay ahead of the competition. A high quality, engaging and relevant content is a crucial part of your website now more than ever if you want to bring online success. There are a lot of web content writing strategies, tips and tricks available on the internet. King Kongtent, a content writing and SEO Agency from Australia, has put together the best web content writing strategies in this infographic for you to get your content writing skill sharpen up!

write better web content, web content writing tips infographic, web content writing strategies
How Digital Marketing Can Help Businesses Adapt in the New Normal

How Digital Marketing Can Help Businesses Adapt in the New Normal

The severe impact of the novel coronavirus (COVID-19) has paved the way for the so-called new normal. For consumers, it means consuming content and making transactions mostly through online means. The goal is to keep people healthy, productive, and safe in the comforts of their homes, away from public spaces.

For your company, the new normal entails that you review your business plan. If you have yet to build a business presence online, now may be an opportune time to do so. With people spending more time at home with their devices, it will be a costly mistake not to have a digital marketing strategy for your business.

Digital marketing allows you to reach your target market in widely-used platforms like social media, although limiting yourself to social media marketing isn’t the single best way to connect with your audience, either.

For example, you can expand your reach with PPC. PPC or pay-per-click, as the name suggests, is when you pay a fee each time someone clicks on your ad. PPC is the opposite of attracting visitors to your site organically via unpaid search results, which is attainable through SEO (Search Engine Optimization).

With PPC, you’re relying on buying—instead of earning—visits to your site, so it’s important that you do it correctly. Even if you pay $1–$2 for every click, there’s a good chance that what you spend in your PPC campaigns will be offset if you can get people to buy your product or service.

Other digital marketing strategies can help you ensure business continuity even in critical times like the COVID-19 pandemic. Use the succeeding sections to know the different disciplines of digital marketing as well as tips to better align your campaigns with how consumers are behaving based on the new normal.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

SEO refers to the process of optimizing your website so that it meets the standards of search engines like Google, Yahoo, or Bing in giving people a positive user experience through quality and relevant information.

Here are some COVID-19-specific ideas for optimizing your website:

  • Continue improving the quality of your website, even if there are fewer search activities these days. Know that other businesses may be taking a less aggressive approach in marketing because they may have other priorities to keep their business afloat, so beefing up your SEO efforts puts you steps ahead of the competition.
  • Find out what types of questions people are asking these days and try to incorporate relevant into your content the keywords based on the most popular searches.
  • Update your website to let people know any changes in your operations. For example, you may have shortened your business hours or added cashless payment options in compliance with health and safety protocols in your area.
  • Optimize for mobile users. The user experience should be suited to the type of device that visitors use, including smartphones and tablets. Consumers more connected to their devices nowadays, so make sure that your website interface is both attractive and functional. Buttons, images, and other similar elements should help people to find what they’re looking for easily.

Read More:

Mobile App Marketing

Part of your digital marketing strategy can also include building apps for your business. Mobile apps are popular because they help create a seamless experience in the buyer’s journey, which is an added convenience that’s very important for customers.

Follow these tips as you launch your mobile app:

  • Simplify the registration process. Avoid asking users to provide personal information other than their mobile number and email address to encourage them to sign up.
  • Use push notifications to inform your customers of sales events, new product arrivals, payment reminders, and so on.

Content Marketing

Content marketing involves creating and distributing educational, highly valuable content for consumers. In content marketing, you use blog articles, social media posts, infographics, eBooks, and so on to showcase not only your brand authority but also to build trust with your audience, as you help them solve their problems through the information you provide.

Consider these current best practices in content marketing:

Create content that people will actually want to consume.

Content that’s too sales-y won’t make the cut because you don’t want to make people feel that you’re only after their business, especially in these trying times. Try giving them something entertaining or inspirational instead to help them cope with the emotional distress caused by the pandemic.

Include videos in your content assets

Include videos in your content assets to let people know how to use your product or service in an educational yet engaging manner.

For example, if you’re offering homeschooling services, you can capture on video the methods that you’ll be using to conduct online classes with students to help parents decide if the program will work for their children.

Social Media Marketing

Social Media Marketing

As a digital marketer, social media marketing can be a powerful mechanism for your team. A lot of people now get their content on this platform, and this trend is likely to continue as people remain isolated at home.

Keep these things in mind as you use social media to achieve your marketing and other business goals:

Invest in paid ads on social

As mentioned, other businesses may be doing less digital marketing these days, so there’s less competition in the social advertising space. On the other hand, more and more consumers who are in-home quarantine are shopping online both for essentials and non-essentials. This makes social ads one of the most cost-effective and results-oriented techniques you can use right now.

Leverage social to improve your brand of customer service

If your office or brick-and-mortar store remains closed or operates in limited capacities, you can use social to help resolve customer concerns through instant messaging or the comments section in your social media account. Keeping your customers satisfied helps set your brand apart and conveys a message that you truly care about your customers, with or without the pandemic.

Digital Marketing in the Age of the New Normal

Customers’ needs and shopping behaviour are continuously changing, especially in light of the new normal. This makes it necessary for your business to update your marketing strategies. Serving the right content at the right time and on the right channels can be a good starting point for your digital marketing team.

7 Easiest Business Promotion Ideas in 2020

Are you giving enough attention to your business promotion? Are you getting lots of customers already but still want to grow more this year? Then I don’t find any valid reason why you wouldn’t want to try some easy ideas that are trending in 2020. People are boosting their businesses using these awesome ways and they don’t seem to have any problem with it. All you have to do is just make up your mind and make your whole business look good. Read all of these trickeries that I’m going to tell you because they can take your business to a level you’ll be proud of. Let’s get into it.

Keep Refreshing Your Website

No, I don’t want you to open your website and keep hitting that F5 on your keyboard. By refreshing, I mean to keep it updated. The internet is one of the few means that allow one to easily boost a business. So why not use it in an efficient way? Because of this COVID-19 pandemic, your customers are also following social distancing and staying at home for complete isolation. Because of that, they are MOSTLY on the internet. Online means are much more beneficial these days. 

All you have to do now is update your website in terms of your product data, blogs, newsletters, overall looks, etc. This will give your customers a short message that you’re available 24/7 for services and you’re pretty serious about your business.

SEO for the Win

When it comes to advertising your business online, SEO and SEM are the two options that come into mind first. Out of these two, SEO is the one that is used mostly around the globe. It is actually a marketing technique that can make your search engine ranking no. 1. It all depends on the use of keywords and implementing the SEO best practices.

Billions of people search trillions of things on search engines. So you have to include the most used keywords, that people use, in your website’s content so when people search those keywords, your website comes on top of the results. Use this awesome and pretty easy way to advertise your business and make it come across people’s sight more often.

Use Social Media and Graphics

As I said, online businesses are on these days. Whatever you do online is going to give you a lot more response than usual. And you probably have your business profiles and pages on different social media, right? So if you’re not active there, it’s the perfect time for it. Social media are one of the greatest ways to spread your word. There are billions of users out there and you can easily reach them. They provide easy and user-friendly interfaces even for the advertising part. I don’t think you’ll have any problems using social media for your promotions. Here are 5 pro tips for marketing your business on social media.

If you’re using social media as your promotion shoulder, you need to step up your creativity in graphics. You HAVE to use high-quality photos or graphics in order to get tons of attention from your audience. You must use colours and designs wisely and don’t forget to aesthetically align all the information that you’re about to convey through these graphics. If you want to advertise your products, then do impressive photography of them and use that for promotions.

Use Respective Boxes!

Do not forget that your products have the most influence on your brand’s success and image. The most crucial thing that you MUST do is to give them a beautiful presentation. You can get advertising packaging boxes for your products from the professional packaging brands. They work with quality and don’t cost too much for their job. All you have to do is contact them and customize these boxes to their fullest according to your will. 

Once your items are packed in these high-quality boxes, your customers will start to think of your brand as a really special one. The reason behind it is the presentation of your products. The better it is, the better your brand’s image will be.

Do Live Sessions

This is one of the most effective ways of boosting your product awareness. You can go live on social media or video streaming websites and tell your customers about your products and business in a fun way. And no, live sessions aren’t only about serious brand promotions. 

Since you have a list of viewers, you can come up with something engaging like a game that you can play with them. This engagement will build interest in your customers and more people will want to join your live sessions. 

Upload Interesting and Playful Videos

When it comes to advertising, you have to involve as many senses of people as you can. For example, when you only write a text and want people to read it, they will most probably dismiss it almost immediately. No one wants to read while using social media because they have other distractions in the form of colours and graphics. Reading isn’t worth it at all. 

If you use graphics, people will be more into it. Graphics give an instant idea of the message you’re trying to give. But instead of all this, if you use videos, you’re triggering their seeing and hearing senses. Seeing a moving image is much more enticing than a still one. And if the video has a sound, it becomes more attractive than ever. 

Write Awesome Guest Blogs

There are many cool websites that allow you to submit your unique content and allow the audience to read it. They get lots of visitors on a daily basis so you don’t have to worry if your content is being read or not. They will surely read it. Just make sure that your writing isn’t boring but catchy because you don’t want people to stop reading after a paragraph. Make it readable by using headlines and short paragraphs. Use bullet points where possible. All these tricks make content readable and interesting. 

Boosting business in 2020 is easier because people got stuck in their homes and are using the internet more often than usual. Even if your business isn’t online, get it done right now because this is a golden opportunity that you’d regret missing if you do not. On the internet, make your business appear attractive by using graphics and videos. So don’t worry and start advertising your business using these amazing and super easy ways. 

AUTHOR BIO: Steve Paul is an enthusiastic blog writer who writes mostly on packaging boxes. He has been working for several packaging firms for years. His bond with Dawn Printing (a printing and packaging service provider in the US, UK, Australia, and Canada) is still on the go and he doesn’t have any plans yet to end the contract.
business advertising

Advertising Methods & Their Positive Impact on Your Business Growth

The role of advertising in today’s fast-evolving business world is inevitable. The present-day corporate world is competitive and challenging. Businesses that rely on proven advertising techniques are more likely to earn customer’s trust than those who don’t have a solid advertising plan in place.

Today, almost every field be it politics, education, or retail make use of advertising processes to grow and excel. Even immigration advisories also take help from advertising strategies to draw the attention of prospects.

Advertising not only helps you promote your products, but it also enables you to communicate well with your customers.

In this post, we’ll help you understand the importance and objectives of advertisements for small and mid-scale businesses. Also, we’ll have a quick look at some of the most popular advertisement methods and their impact on the success of your business.

Importance and Objectives of Advertisement

As mentioned above, advertising plays a crucial role in today’s vying business environment. In fact, it wouldn’t be incorrect if we consider it as a key to your growth and success.

No matter how high-quality and long-lasting your product is, all of your efforts will go down the drain if it fails to earn recognition among your target audience. Advertising is one of the ways you can fetch recognition and acknowledgment for your product.

Below you will find some of the benefits that advertisement offers to businesses, customers, and retailers.

Brand Awareness

With proper advertising strategies, it’s easier for businesses to drive brand awareness and create trust among potential customers.

When customers see your business name and logo often, they will eventually start trusting your offers. Here, you can also collaborate with other third-parties such as non-profits to increase brand awareness.

Market Expansion

The advertisement also allows businesses to expand their market. It helps them identify new opportunities while retaining the current options.

With suitable advertising strategies in place, you would be able to convey your message across different locations. This allows you to market and sell your products to the customers living in remote areas.

Product Launch

If you’re planning to introduce a new product in the market, you can employ the best advertising strategies to persuade your target audience to purchase your product.

Increased Revenue

As advertising strategies create brand awareness and encourage people to purchase your products, it significantly improves your business’s sales volume. Increased sales volume is greatly helpful in fighting the forces of competition currently prevalent in the market. With constant advertising and effective marketing, you can outperform your competitors and increase leads.

Improves Goodwill

Advertising helps improve your brand reputation and goodwill. Business goodwill is an intangible asset that increases the business value and expands its customer base in the long-run. Also, it helps you build valuable relationships that ensure the long-term growth of your business.

Elimination of Middlemen

Advertising strategies help you connect directly with your customers. When you’re able to connect with your customers without market intermediaries, you can save a lot on your logistics expenditure.

More Employment Opportunities

Advertising creates more employment opportunities for talented individuals having remarkable salesmanship skills.

Better Standard of Living

According to Winston Churchill, “advertising nourishes the consuming power of men and creates wants for a better standard of living”. With the right advertising strategies, you can introduce high-ticket products with better quality to your target audience.

Impact Buyer Decisions

One of the biggest advantages of using effective advertising strategies is to influence buyer decisions and promote sales. For this, advertisers have to educate customers about their products and prove that their offers are more value-driven and beneficial than others.

B2C and B2B Approaches

There are two ways advertising can happen in a business framework. B2C advertising model helps you sell your products directly to your customers. With B2C, you have to involve other businesses to market your offers for the final consumers.

Advertising Methods

advertising methods

Brochures or Flyers

Brochures have turned into a popular marketing medium in recent times. There is software available online that allows you to create attractive brochures containing useful info about your products and packages.

SMS Alerts

SMS is one of the surefire ways to reach out to your customers without investing hefty on your marketing plan. SMS boasts a massive 98% open rate, and it is one of the most effective ways to convey your message to your target audience.

Email

Similar to text messages, you can also send emails to your prospective customers containing details about your latest offers.

While there are a number of email templates available online that you can use to send to your customers, we suggest you opt for custom email designs to promote your offers.

Direct Mail

Direct mail is another useful advertising method that lets you send highly customized messages to your customers. Make sure you build a comprehensive mailing list of your current or potential customers and keep them updated with all the valuable and recent information you have.

Newspapers and Magazines

While newspaper ads sound outdated, the fact is that a significant chunk of the population still reads newspapers on a daily basis. So, it would be a great idea to market your products using this medium if you think your target audience is a dedicated newspaper’s readers.

Magazine ads, on the other hand, can get quite expensive. Try to find out options that are relevant to your industry. You can either place an ad or a short article covering your products in the magazine.

Newsletters

Newsletters can be a powerful medium to connect with your audience. You can hire a consultant to design an initial layout of the newsletter. Also, there are many desktop publishing tools that you can use to create an interesting newsletter for your business.

Posters and Billboards

Posters and billboards also enable you to get your message across. Make sure you choose the right size, images, and text for these mediums. Also, place them at locations where your customers will easily notice them.

Television

Television is certainly one of the most popular mediums when it comes to advertising your products and services. Almost everyone owns a TV these days, making it very easy to convey your message than any other advertising channel.

With Television, you can create ads that can be targeted both locally and internationally. TV ads grab consumer’s attention when they are relaxing in their home. While this channel is more expensive than other online and paper-based advertising mediums, it’s worth all the money considering the fact that you can reach out to larger audiences.

Advertising is key to running a successful business. A well-designed advertising campaign triggers public interest and encourages customers to purchase products.

It’s important to understand that the money you invest in your advertising campaigns is a long-term investment linked directly to your income statement.

Make sure you keep your attention focused not only on advertising strategies but also on the right products.

Last but not least, make sure you research about different available advertising approaches and choose the channel that best fits your business and marketing style. Don’t forget to make a cost comparison that supports your overall marketing budget.

What advertising strategies do you follow to accelerate marketing activities within your organization? Share your feedback below as we would love to know about your choices.

Author-Bio: This article is published by our guest author Kazim Raza. He is one of the highly prestigious contents & research specialists. He’s expanding his career in brand optimization and the betterment of brand, traffic, and conversion. He’s currently associated with Optimus Law which is one of the biggest Birmingham Immigration advisors.
Eleven Free Ways to Reach Your Audience Online During COVID-19

Eleven Free Ways to Reach Your Audience Online During COVID-19

The monetary burdens of COVID-19 have put many small businesses searching for lower-priced marketing ways for their business. The accurate information is that people are spending time online more than ever before, and there are lots of easy ways to attain your customers digitally at no cost.

Here, I’m sharing 11 unfastened strategies to enlarge you’re attaining on 4 famous online structures:

  • Google
  • Facebook
  • Instagram
  • Twitter

Reaching Your Target Audience on Google

google for business marketing

One brief notice before we start this phase: As of writing this publish, Google My Business profile modifying capabilities are varying from daily as Google suppresses and adds functions in reaction to COVID-19. If you get caught on any of the underneath hints, skip them and be on the lookout for abilities to return.

1. Update Your Google My Business Profile

Your Google My Business profile is the free list that appears for your commercial enterprise on each Google Maps and Google Local Search outcome. Due to big hours, physical closings, and constrained travel, consumers are acting even more “close to me” and “open now” searches on Google at some stage in COVID-19. They’re also searching for specific standards together with transport and online charge options. That being stated, you have to make the following updates to your profile to retain reaching your target market on Google:

  • Verify your hours (or mark your business as quickly closed).
  • Modify your description (a.K.A. “From the business”) to include relevant COVID-19 services.
  • Have a class decided on, as this may allow you to suggest enterprise-specific attributes, such as curbside pickup, drive-thru, and transport for eating places.
  • Create posts (greater on this subsequent).

Note: Google is the usage of blanket labels right now which include “hours and offerings may vary,” however you may nevertheless set your business up for success once they elevate this label.

2. Create Google Posts

Just like with social media systems, you could submit posts in your Google My Business list at no cost. But in contrast to social media structures in which users are leisurely strolling, consumers on Google are actively in search of. GMB posts permit you to get your updates and unique gives in front of consumers who are ready to have interaction, making this is a wonderful manner to attain and maintain customers throughout COVID-19.

This salon is quickly closed, but its online keep is accomplishing a giant Google Maps target market through this GMB put up.

And with GMB’s new COVID-19 publish kind, you can be even greater effective at accomplishing your target market at the proper time. This is an extraordinary opportunity for the Q&A phase (“Is your enterprise open all through COVID-19?”), which is temporarily not acting on profiles.

3. Write Applicable Blog Posts

The internet is saturated right now with COVID-19 content, however, that doesn’t mean you can’t still attempt to show up on the first web page of a Google search. The trick is to target lengthy-tail key phrases noticeably particular for your area of interest. For instance, a chiropractor could write a blog publish “At-home Lower Back Exercises” or “Avoid Neck Pain While in Quarantine.” This content material prices nothing to create apart from some time, which you may have extra off at this point, anyway.

The first actual results for “save you neck ache at some point of quarantine” are none aside from a small PT business in Cambridge, MA.

You ought to even tie on your geographic location for extra powerful concentrated on, like with a list titled “Best Places to Walk Your Dog in Bethesda.” These coronavirus-applicable pages will garner traffic in and of themselves proper now, but they’ll also raise your standard internet site search engine optimization for a long time.

Reaching Your Audience on Facebook in the Course of COVID-19

facebook marketing, facebook for business

Social media is prime for building relationships, and with utilization growing all through isolation, you could attain greater of your audience on Facebook at some stage in COVID-19. Here are 3 methods to do this.

4. Hop on Facebook Live

More people are looking to stay motion pictures right now than ever earlier than. In truth, Facebook Live visitors have multiplied through as much as 50%. There are many obvious makes use of this free Facebook marketing function, which include answering COVID-19 purchaser questions, presenting a relevant recommendation, or leading a quarantine workout. But don’t forget additionally that Facebook Live movies may be stored. With viewership at an all-time excessive, this is a superb time to run live classes on your conventional and evergreen topics, which you may repurpose down the road as soon as the coronavirus has handed.

5. Do a lucky draw giveaway

If you’re open and delivering, it’s an awesome concept to add a few greater pride in your deliveries. It’s a fair higher concept to add a few mysteries to the combination. As with the Facebook instance below, you can run a giveaway in which all orders positioned inside a specific time body qualify for an unfastened treat—and one fortunate winner receives a present card. Not most effective can this inspire extra audience engagement; however it’ll improve their spirits, as well.

6. Check-in along with your network

There are a plethora of COVID-19 posts on social media, however, that doesn’t imply you want to come up with an earth-shattering publish to stand out for your target market. A simple, heartfelt put up without a purpose aside from to wish your network properly can cross an extended way. After all, truly is authenticity.

Reaching your audience on Instagram throughout COVID-19

Instagram

Instagram is wonderful for storytelling, and every person has their very own specific COVID-19 testimonies to percentage. Here’s a way to attain your audience at no cost on Instagram throughout COVID-19.

7. Use COVID-19 hashtags

Hashtags are an unfastened and yet powerful manner to amplify your social media visibility. There is, of direction, many trending COVID-19 hashtags circulating around. But huge Instagram hashtags like #COVID19 aren’t going to provide you with plenty of visibility. The secret’s to use a place and industry modifiers. For example:

  • Instead of #COVID19, attempt something like #covidfashion #covidpetsafety or #covidhomeschooling.
  • Instead of #wereinthistogether, attempt something like #portlandstrong.

Some different ideas for COVID-19 hashtags you may use or modify for your business are:

  • #DIY (suppose #diyhomedecor or #diyhaircut).
  • #boredombusters
  • #athome (like #athomeworkout or #athomelearning).
  • #quarantineedition
  • #quarantine (Including #quarantineparenting, #quarantinecrafts, #quarantinerecipes).
  • Of route, in case you’re just seeking to sprinkle in some friendly and uplifting hashtags, that’s high-quality too! Try COVID-19 hashtags like #wereinthistogether, #wellgetthroughthis, #allinthistogether, #thenewnormal, #alonetogether, #stayhome, #saferathome, and #sixfeetapart.

8. Write COVID-pleasant captions

There are a number of purposes your COVID-19 Instagram posts can serve. Here are some writing guidelines for Instagram captions to correctly attain your Instagram audience:

  • When boosting morale: Keep captions mild and not too precise; anybody is experiencing it otherwise.
  • When providing fitness and protection hints: Check captions for accuracy.
  • When offering updates: Keep captions concise with essentials most effective.
  • When promoting pivoted services: Include words like “curbside pickup “or “still available.”

Reaching your target audience on Twitter for the duration of COVID-19

twitter

Twitter takes on the conversational nature of Facebook but the faster intake tempo of Instagram. Here are three unfastened approaches to acquire visibility and resonate with your target audience during COVID-19.

9. Repurpose opinions

Part of Roger Smith Hotel’s Twitter method is that of taking rates from advantageous consumer reviews and growing tweets out of them. They have endured this tactic throughout COVID-19, and I must say, it works. The tweets don’t ask you to depart an overview or eBook a life, but the high-quality phrases and attractive pix do leave you feeling quite precise.

10. Take up #supportsmallbusiness gives        

There are lots of purchasers on Twitter right now who’re presenting to promote neighbourhood organizations in their area. Run a hashtag search like #shoplocal, #supportsmallbusiness, #shoplocal [yourcity], or #smallbusiness and notice if you find any gives.

11. Support different nearby corporations during COVID-19

In the instance below, Connected Kent gives to share 5 exceptional neighbourhood groups for every one tweet about their offerings. Why not do that method to your commercial enterprise? It’s a brilliant way to reach new audiences on Twitter at the same time as also supporting out different local organizations suffering in the course of COVID-19—all without cost.

These free techniques of digital marketing are awesome strategies for reaching your target audience and assuaging monetary worry at some stage in COVID-19, but they may be tailored for use even after the pandemic has surpassed. Try them out and how knows, perhaps you’ll come out of this pandemic with a more potent online presence than ever earlier than.

Author Bio: This article is written by our guest author Dave Jones. He is a web content writer, and guest blogger, at Getsetgoweb who offers content writing services to online business owners including SEO and Digital Marketing, Website designing, and development, logo design, and corporate branding.
Improve Work Performance and Productivity

10 Steps to Improve Work Performance and Productivity of Your Employees

We all want our businesses to thrive, evolve, and shine in our respective markets. The quality and efficiency of our employees make a difference as to whether the business rises or falls. Let us show you how you can make them better.

Failure is not an option. That is what you probably tell yourself every day. No one wants their business to fail, but sadly, many do, and due to a variety of factors that cannot be controlled. But one that can, the level of employee proficiency and overall enthusiasm to do their job with gusto.

The workplace conundrum

Most people only work hard to avoid getting fired, and many employers only pay enough to keep an employee from quitting. Both employer and employee are looking at the edge of a veritable cliff, and that is no way to run a productive workplace. The employee motivation is obviously to get paid a living wage, or better, but doesn’t inspire passion in their respective craft. They need something extra, and they will give you something above the usual employee performance.

If you started a business, you probably did so to achieve something above what you could working for someone else. It’s naïve to think your employees aren’t thinking the same thing. They are hired by you to do a job, do it well, and together, the business reaches greater heights. After all, without them, your business is just you, and if you could do the job on your own, would you have needed to hire other people

1. A better employee relation strategy

The needs of the people change regularly, and you must have your finger on the pulse of this change to stay relevant to your people’s needs. Here are a few tips to help find that pulse and use it more effectively:

2. Achievable goals 

Achievable-goals

There is a line between ambitious and impossible, and many employers skate that line thinking more about the money than the reality of what can be accomplished.

Keep your goals just beyond the range of employee capability to inspire a better drive to succeed, but not so far out of the realm of possibility to discourage them. 

3. Always have a direction

Forward momentum without guidance is how a goal can be lost in the mire of uncertainty—this business is that flagship of your ambition. Captain your crew, and always have a plan, preferably before you do something new or different.

4. Hire effective management

People never ask why employee management is important because the answer is obvious. Without clear direction and the person in place to enforce that direction, sooner or later, chaos ensues. But management must be done right. Never micromanage. It undermines the staff’s ability to focus when a boss hovers. Employee monitoring is not hovering. It is checking in, getting updates, offering guidance, and keeping all the trains running on time.

5. Communication is crucial

You never want your place of work to turn out like a bad marriage, in which no one talks to anyone else, and nothing gets done. For your business to thrive, an active dialogue is paramount. Sometimes there are issues that you need to know. Employee support is key to keeping the wheels greased, and the best way to do that is an employee survey. If you wish, they can do it via an employee online survey platform that allows anonymous input.

6. Have some fun

There is a tried and true cliché that says, “if you love what you do, you will never work a day in your life.” While that may be true, having fun all the time isn’t productive. Having occasional fun events, on the other hand, can be. One of many employee motivational theories is to loosen up the workplace one day a week or have quarterly events, like casino night, complete with table games and no deposit slots.

7. Keep everyone on point

Never lose your focus and keep others true to theirs. It is so easy to become distracted with nonsense and take your eye off the ball. It is sadly part of human nature. Remove distractions and set clear standards to keep the focus clear and steadfast.

8. Criticism

For employee help, the best medium is yearly evaluations. Let them know where they have succeeded and give them insight into where and how they have slipped below acceptable expectations. Then assist them in bringing those lower numbers to a happier level.

9. Know thyself

You are not infallible. Know what you are capable of, and more importantly, what you struggle with. This will help you determine who to hire or what business is best suited for you. And will help you better grasp that your employees also have limitations. 

10. Completion

Never leave a job undone. Set quotas but keep them fixed in that they are for completed tasks. It is easy to lose your place when you quit in the middle of a job, even if you intend to circle back later.

Get the hard stuff out of the way

Even as a kid, we were told to do the hard chores first. The same applies to business. If you manage to get the more difficult tasks done early, then everything else is downhill and can be done with limited stress. And don’t forget to celebrate the little victories, as well as the overall completed goal. It keeps the motivation as a constant sensation.

No one is telling you to satisfy every selfish whim of your staff. That is no way to run a business. The suggestion is to be aware of the deeper realities of the people you work with and who work for you. If they want to be there, they will perform at a higher level than if they must reluctantly drag themselves into the workplace. Clear business knowledge is more than just how to make money. It is how to effectively inspire people to give their best effort. It’s about employee knowledge, too. Do you have any tips that can enhance and enrich a staffer’s workplace experience?


							
types of corporate videos to grow your business

Types of Corporate Videos to Grow Your Organization

Videos are an incredible tool in the hand of a digital marketer. 89% of video marketers claim to have a good ROI from their videos. This is because videos are highly engaging, easy to consume, and much more shareable on social media.

For businesses, they present a unique opportunity to get the ears of their audience listening. Long gone are the days of 4000+ word blogs that would introduce a company, its products, and services to customers.

Today, it’s all about the video content a business can produce. There are a lot of different types of corporate videos that you can leverage as a business owner, but as a marketer, there are 5 kinds of corporate videos that you can leverage for increased user engagement, which will help you grow your organization.

They are as follows:

  • Company Profile Video
  • Promotional Video
  • Testimonial Videos
  • How-To Content Videos
  • Corporate Social Responsibility (CSR) Videos.

If you are looking to get a corporate video made for your brand to increase your growth, you can hire a corporate video production company to get started. Now, let’s take a look at each of these, there use cases and their impact on an organization from a marketer’s perspective.

Company Profile

Company profile videos are a type of corporate video that aims to bring new business to market or introduce a company to its target audience.

These kinds of videos primarily focus on discussing the values and the mission of the company, their products or services, and their main Unique Selling Point (USP).

These videos are used to attract customers to take a second look at the company as a possible choice for their needs, be it getting a corporate video produced or buying a lawnmower.

Most marketers overlook the importance of a corporate profile video, but the fact is that this video adds to a customer’s information regarding the kind of company you are, and that is crucial in order to create a trust between them and your brand.

Promotional Videos

A promotional corporate video is a direct marketing video for a specific product or service.

A promotional video can be a corporate explainer video or a TV advertisement that explains a specific service or a product alongside the company’s branding, in detail. This could include teaching customers how to use a product or the benefits of using a service.

The main idea behind a promotional video is to explain to your audience why your product or service is different from others in the market and uniquely solves a problem.

This helps your product stand-out and gain more attraction in terms of users because it fills in a market gap that your competitors left.

How-To Videos

A training or how-to video for a marketer is just like blogging but in the shape of video marketing.

In content marketing, you pick up a high search volume keyword or topic and create a blog post around it to gain organic traffic to a website.

In corporate video production, you take that topic, and instead of writing a 3000-word blog on it, create a video that details the exact same content.

There are numerous “How To” videos on the internet, from “how to start a car?” to “How to leverage AI technology to grow your business?”

These videos add value to your customer’s knowledge base and help them become more confident about their information and ability to make a decision.

This helps you convince your consumers that they are ready to make an educated decision, and since you’re the educator, they are likely to choose your service or product rather than delaying their project out of fear of failure and of bad decision-making.

Testimonial Videos

A testimonial video is an important asset for a marketer. As a marketing executive, it is your responsibility to get testimonials from your clients to add authority and trustworthiness to your website or social media page.

Client reviews and testimonial videos are incredibly effective in creating a human connection with potential buyers and gives them a reason to trust your products and services.

These work better than company-produced advertisement videos because it has a real human, a client with experience of working with the business giving a recommendation.

You can add your corporate logos and branding to a testimonial video to make it visually appealing and stay within the brand image, but the raw message is the key to a convincing testimonial video.

Corporate Social Responsibility Videos

Lastly, we talk about a company’s values. In the modern age, consumers are demanding businesses to showcase their social values and fulfil their responsibility.

Brands like Nike are doing so with their ad showcasing Colin Kaepernick or their ads celebrating feminism.

But more than just social statements, CSR videos are made to exhibit the role business is playing in the development of the community.

From charities and volunteer services to actions taken to go green and reduce climate change, CSR actions can be widely marketed to showcase your values. All these are examples of values that CSR videos are likely to uphold in the modern world.

This is what creates a long-term relationship with customers, gives brands a higher customer retention rate, and, therefore, greater growth and a positive video marketing ROI.

What Makes Up For A Great Corporate Video?

There are a few important things that you need to keep in mind when producing a corporate video. The aim of the video is to impress customers, create engagement, and convince your audience to engage in financial activity with your brand, be it through a product or service.

These are the tips that will help you create a corporate video marketing strategy, and you will find their usage in the best corporate videos in the world.

A Crystal Clear Script.

The script of a corporate video has to be incredibly precise and establish the main point of the video. If it’s a product promotion video, then establishing the need for the product, it’s a unique way of solving the problem, and its value to the user.

High-Quality Voiceover

The voiceover quality of a video sets its mood. If it’s monotonous and boring, the chances are that the viewer will leave halfway through the video. You can hire a professional voiceover artist from Fiverr, or Upwork to record an impactful and engaging voiceover.

Story-Telling Using Animation

The animation style is also important. Your animation isn’t just words flying through the air or characters that can speak, your visual elements should take an active part in story-telling and metaphorically explain the words that are being said by the narrator. This creates a visual experience that is eye-grabbing and improves your engagement in the video.

Call To Action

Once you’ve got everything right, you have to guide the viewer to their next step in the consumer cycle. The video is part of the consumer journey, so by the end of the video, you should inform your audience on what their next step should be. This could be visiting a website, downloading an app, or filing a form.  Adding a CTA to the video helps keep the client moving in the cycle, rather than exiting it once the video is complete.

How To Get A Corporate Video Produced?

So are you looking to get your brand’s corporate video produced? Are you ready to utilize modern digital marketing strategies with the help of video marketing? There are two ways you can do that.

You can hire an in-house team of video producers that includes a scriptwriter, a graphic designer, and an animator. On the other hand, you can leverage the services of the top video production companies already out there in the market, offering state-of-the-art corporate video production services.

Though you can also use free video makers and software, professional video production is essential to ensure quality production, especially because compromising on quality can result in losing potential customers, which can hinder your growth.

So, what are you waiting for? Get started with video production and supercharge your brand’s digital marketing strategy.