Category Archive : Marketing Tips

appointment with the client

Five Steps to Improve Your Sales Appointment Setting Attempts

Are you looking for advice on how to set appointments over the phone and secure more face-to-face meetings? Then you’ve come to the right place!

In this article, I’ll give you some useful tips to help you set your appointments efficiently and turn more of your calls into sales.

#1 – Consider a Power Dialer

We all know that manual dialling is slow and tedious. The good news is, the power dialer allows you to call two or even three lines at the same time. This allows you to spend more time talking to people than listening to dial tones.

Using a power dialer will allow you to work through your list of prospects faster. You’ll be talking to more prospects and therefore booking more appointments.

Just keep in mind that a power dialer is most suitable if you’re selling business-to-consumer and that you will still get lots of non-answers even if you sell to some businesses.

Power dialers cost anywhere between $100 and $150.

#2 – Triple dial

Triple-dial is another strategy that is suited to business-to-consumer selling where the major challenge is people ignoring your phone calls. And if people are screening incoming calls to avoid telemarketers, then they can’t get your calls and the information that they requested online. 

So how are you going to provide that information if the prospect doesn’t pick up the phone?

The answer is a triple dial.

Here’s how it works:

  • Make the call
  • Your call will go to voicemail.
  • Hang up
  • Call again and repeat the process.

By the third dial, the prospect will start wondering if it may be an urgent call or someone they know and they will answer the phone.

This strategy often results in successful conversations with prospects that you wouldn’t be able to reach otherwise.

#3 – Dial Early or Late 

Dialling early or late is a strategy you can use with prospects who are hard to reach. 

Business owners usually start working in the office before other people show up. And they tend to work late, too. So calling in the morning can help you reach prospects that would otherwise be difficult to get a hold of during the day. Calling late is a great idea too, especially on Fridays.

#4 – Sell the Appointment, Not the Product 

Remember that when you’re trying to set an appointment over the phone, what you are selling is the appointment and not the product. 

It’s easier to understand this if you keep in mind that the function of setting an appointment is to discuss the details of your product or service. It’s very unlikely that a prospect will have time to listen to your pitch over the phone anyway. 

That’s why you should ideally convince clients to spend a few minutes of their time meeting you in person. You’re only asking for a brief, no-obligation meeting.  A face-to-face pitch means you’ll be able to communicate with your prospects more clearly and use “props” to help explain your product or service.

How Do You Sell The Appointment And Not The Product?  

The script below is designed specifically to set a quick, casual appointment:

“Hey, Mrs Jones, this is David Duford calling. I’m following up regarding the information you requested on our burial insurance programs. 

My job is to deliver the info you requested. It only takes 10 minutes to show you how this works. I wondered if I could stop by tomorrow at 2:00 PM, or would 10:00 AM work better?”

Let’s break down this script sentence by sentence, so that you can adapt it to your particular sales pitch.

“This is David Duford calling…” 

Simple and straightforward. You can also add your company name:

“This is David Duford from Aramark Uniform Services.” 

Then you explain the reason for your call:

“I’m following up regarding the information you requested on our burial insurance programs.”

If you’re cold calling, you can say something like:

“My name is David Duford, and the reason I’m calling is that I help businesses save money and improve their BLANK and BLANK service program.” 

Short and straightforward is best. The next line sells the appointment:

“My job is to deliver the info you requested. It only takes 10 minutes to show you how this works.”

Again, simplicity is crucial. Your prospect will likely refuse the meeting if it seems high-pressure and time-consuming. 

Besides, stating that it’s your job to deliver the information places responsibility on the company and not yourself, just like when store clerks say, “its store policy” or “my manager said…” 

Now offer your prospect a choice:

“I wondered if I could stop by tomorrow at 2:00 PM, or would 10:00 AM work better?”

Providing a couple of options will make saying “no” slightly more difficult. 

#5 – Anticipate Objections

As a new salesperson, you have to be prepared to counter objections on almost all calls. Have your rebuttal objection series ready. That’s how you will build a successful appointment setting strategy.

I call this strategy the “ASC method.”

  • A - answer the objection
  • S - sell the appointment
  • C - close the appointment

If a prospect says, “I already have life insurance, I’m not interested,” here’s how I would rebuttal using the ASC method:

“No problem, Mr Prospect. All I need is five minutes to show you how our programs are different, and what you do with this information is totally up to you. Would 10:00 AM work, or is 2:00 PM better?”

The key takeaways are:

  • It’s okay if they have life insurance already.
  • The appointment will be quick and casual.
  • There’s no obligation to buy insurance from you.
  • The prospect can choose the most convenient time slot.

This simple script will easily convert objections into face-to-face appointments. I hope you enjoyed this article and that you found my advice useful. Try putting these strategies into practice right away, and you’ll start seeing immediate results.

Author Bio: This article is written by our guest author David Duford. He owns Buy Life Insurance For Burial, a virtual insurance agency helping seniors source quality final expense life insurance coverage. He is the author of 3 best-selling insurance sales and marketing books, including “The Official Guide To Selling Insurance For New Agents, “The Official Guide To Selling Final Expense Insurance,” and “Interviews With Top Producing Insurance Agents.” David is also a YouTube Influencer in insurance sales with more than 17,000 subscribers and more than 1.7 million total views. 
Market your Business the Right Way

Market Your Business the Right Way

While it’s true that a successful business needs a successful idea, it is also true that the right marketing is a required catalyst to make that happen. No matter how brilliant the management, or finances if it isn’t able to reach the target audience, it is essentially futile.

Your Story

Whenever you start a project, there is a driving factor behind it. A reason that pushed you to initiate it. It may be a problem you were facing or something that interests you. There is always a story behind every business. You must share the story when you share the business. This gives your audience something to relate to immediately. The process of the customer-producer relationship develops even before the audience has turned into a customer. When the people start feeling like you feel, they connect with you, and therefore a certain level of mutual trust and loyalty is grown. They start to believe that the product or service you offer will, for example, solve the problem you had.

Core Industry

In most cases, you will enter an industry that already has players. What you need to ensure is that you bring to market something that isn’t already available. Try to address the problem that existing firms have and market your entrance through its solution. To make your product or service worth your audience’s attention, it needs to be able to set itself apart. The difference can be through a physical aspect or in terms of features. You can also make a market product more cost-effective. This may, however, take some time to reel in customers because despite being priced higher, the competitor firms may have an established loyal base. They may not be willing to switch from a product that they have developed trust in. This is why you must find a place for your business in the core industry and market accordingly.

Market and Consumer Insight

As a team, you need to realize how imperative it is to first explore the market and consumer insights before launching a product. The entire competitive advantage comes from being able to give your target audience exactly what they need or at least ensure they think they need. First and foremost, in consideration of the product, you want to introduce assess what information you need is. The focus is primarily on two areas: the existing competitors and their target audience. To be able to penetrate an already established market, it is essential that you explore consumer insights and then launch with an edge. The next step is to develop marketing information. Since this is a startup, you will not have internal data. Through ‘marketing intelligence’ identify at least 3 main competitors. Then track you, competitors, what they offer, the location of their outlet, the number of outlets, timing, and services and gain every other available information.

This will help you decide your initial approach. To evaluate the response to your approach, then conduct marketing research through surveys, polls, personalized interviews. The characteristics and consumption patterns of the broader population of your target audience: What do they need and expect from such products, when & where do they buy them, and what existing brands and price points are most popular? Further analysis and decision making are then done based on these statistics.

Consumer Behaviour

A buyer’s decisions are influenced by personal characteristics such as the buyer’s age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept. Therefore your product creation and marketing has to be done keeping this in mind. If you ignore these factors, the reception towards your actions is not going to be fruitful.

Marketing Strategies

Mission Statement

A mission statement is what defines your business. It tells the people why you exist and what comes with your existence. It describes your organization, your product, your consumer base, locations, and their reasons. A good mission statement is direct and clear. It is needed so that everyone involved in the project has a basic outline or framework to work towards.

Pricing

Pricing is what markets your product first before any of your actual campaigns are released. Price is commonly presumed as an indicator of the standard and quality being brought to the market. It would help if you chose your pricing strategy in a way that your business remains profitable while seeming attractive to your target audience.

There are multiple pricing strategies that you can opt for. The most common approach business has a competition-based strategy. This means that you set your price based on what your competition has set. You can set a lower price to penetrate the market and steal consumers. This strategy is often used to captivate a large share in the market and ideally drive the existing competitors out of the market. With lesser external factors to fights, costs will hopefully decrease, allowing you to achieve consumer satisfaction to a greater extent. The long term objective should always be to have increased consumer equity. You can also set a higher price and justify that price through additional features or higher quality.

Another pricing strategy is cost-based. You can calculate the prices of the raw materials and other costs and set the price at a markup. Usually, this leads to a very minimal profit given an appropriate markup but also lets the consumers know that they are not being exploited. Many companies that invent new products set high initial prices to “skim” revenues layer by layer from the market. Psychological pricing means consumers usually perceive higher-priced products as having higher quality. When they cannot judge quality because they lack the information as this is a new product, price becomes an important quality signal.

Marketing Channels

As a startup, it is recommended that you keep your value delivery network very small, where transactions would take place between producer and their customers. To be more specific, have a direct marketing channel whereby you will directly come in contact with your customers, without the involvement of any intermediary. The rationale behind initially doing everything on your own would be to reduce administrative costs. Involving too many intermediaries would mean that channel conflicts could arise, which could hamper the smooth process of producing and delivering the product to the customer. The factors that need to be considered while deciding the channel is mainly the scale of your business and the expenses that will be incurred this early on.

In the long run, however, once the business has been established, you can involve an intermediary. Involving a third party, later on, may help you focus on other more important tasks.

Reach Your Audience

Communication of your message to the masses should be through various ways like social media campaigns, collaborations with food bloggers, Personal selling, and external marketing through billboards. Before the product reaches the market, you should be able to develop a marketing strategy that makes your consumer come to you. Your message should make the consumer sovereign. They shouldn’t feel like you are offering your product but instead should be convinced that this is the solution to what they need.

Your brand’s marketing should be of a blend of advertising, public relations, personal selling, sales promotion, and direct-marketing tools that the company will use to communicate customer value and build customer relationships persuasively. Not only should the promotional mix be in sync with one another, but it should also coordinate with the marketing mix, i.e. Product, Place, and Price. Always ensure that the promotional mix represents and effectively reflects the product you aim to deliver. However, all marketing should be done within a fixed budget, and alterations should be made according to the response you receive.

Advertising

Many businesses use a Facebook page as a promotional advertisement where they display exciting deals to capture an audience on Facebook as it is home to billions of users. The page is a virtual display of your Brand’s campaign which can be used as a source for promotion. Eye-catching posters and customer satisfying deals can be posted. Moreover, this would enable you to receive feedback and reviews on your page, which would then encourage individuals from trying out your brand, based on other people’s experience as word of mouth is a great factor contributing to sales, generally.

Example of Instagram Marketing

To improve public relations, PR Events for Bloggers can be held. You can arrange a public relations campaign where you will hold a launch event and invite social media influencers and food bloggers. Their presence and reviews will, in turn, help you connect to their audience and will increase your approach in terms of customers.

Many businesses also prefer direct marketing or personalized selling. This is recommended because it helps the customer connect to your business on a personal level. The audience gets the attention they desire, which will then give you the response you require. It also helps the producer see the first-hand reaction to their creations.

Instagram is an exciting platform, and it’s one of the fastest-growing out there. It has more than 300 million active users each day, according to recent data published by Branex. You can use Instagram to create a buzz for your business. You can introduce discount campaigns and hashtags. Hashtags itself have become the most common way to get anything trending.


While a permanent online presence is essential, you should also try to keep the vibe alive in the outlet itself. Other campaigns that involve healthy competitions should be opted for. A campaign like this aims to boost sales while simultaneously building a customer relationship through customer engagement.

Most studies show that higher levels of customer satisfaction lead to greater customer loyalty, which in turn results in better company performance. This can be achieved by introducing customer loyalty cards. These cards lead to customer retention, which is the eventual aim. You do not want consumers that do not return.

Example of SWOT analysis


To run the business the correct way a system that ensures a permanent position needed to be enabled. A strength, weakness, opportunity, and threat analysis is what keeps any business grounded. With all your strategies in place, you should take out some time and energy to evaluate your business. Let the firm know what their strength is so they can use them better. Identifying your weaknesses will help you work towards eliminating them. Once you know the threat and opportunities that you may have to face, you will develop a framework that incorporates all of them. This will lead you to market your business the correct way. For interesting content, check out Bestiko.com.

What is Influencer Marketing and When Should You Use It?

You’ve probably seen posts on social media from people who seem to do nothing more than show you images of their beautiful lives and homes and ever-changing wardrobe. You’ve probably wondered about those people and what they do and how they support themselves. Well, welcome to the world of influencers. In place of advertising, companies have started working with people with large social media followings in order to promote products or services.

Those people have relationships with various brands and are able to share and be enthusiastic about those things to their audiences. And influencer marketing has become even more important to companies trying to reach people in non-traditional ways.

The advantages are many because influencers are trusted. That relationship may also help companies reach audiences they would have not normally get in touch with. What do you need to know before using this for your own company? This graphic explains it.

Click To Enlarge

What is Influencer Marketing When Should You Use It

Via Salesforce

8 airport marketing ideas that help you in brand awareness

8 Airport Marketing Ideas That Help You in Brand Awareness

In this digital age, airport marketing is trending and beneficial. Tremendous marketing ideas help in informing your audience at a mass level. Marketing through airports is also playing a vital role in brand awareness.

Airport use of marketing these ideas build brand awareness should entail consumer experience and serve as their travel buddy. Most of the passengers have a good time walking in the airport lounge, which is when the brand connects with the audience through their advertising.

This is what well-known brands used to do; they team up with airports to implement their creative marketing campaigns. For instance, Nike wants its marketing campaign to run on airports; they will offer passengers a firsthand experience. From making their bag packs your travel partner to engaging them in the contest to win travelling goods.

No doubt, the marketing strategy is responsible for great returns if it is well planned. There are several factors behind the marketing campaigns, and picking appropriate mediums is one of those factors.

Indeed marketing your product or services through the airport is one of the most practical yet productive approaches. Help brands to expand awareness about their service and products globally. By any chance, if you think that airport marketing is pervasive because it is executable.

In this article, you will explore a new way of marketing in which we use airports for your brand awareness.

New Airport Marketing Campaign Ideas that Boost Brand Awareness

Well accomplished marketing campaigns improve brand awareness.  It offers worth ad promotion and intensifies the consumer experience. All you have to do is to employ your aesthetics creatively and target what actually you are looking to promote. Your campaign must be up to the mark that passengers will attract to the campaign when they book a trip. 

1. Advocate Consumer Experience

Give your audience a better customer experience by making it more exclusive. Plan something that is never seen or done before. Many businesses set a great example of it.

The interactions with your brand define customer experience. The experience depends on the whole journey of the customer, and that results in a loyal customer ship.

Customer experience is an indispensable part of any business; its importance can be judged when a customer shows a positive attitude towards your business mean he is loyal to your business.

2. Use the Power of Content

Airports are the best option if your brand decides to advertise among a mass audience. Applying content that generates accuracy and promotes customer involvement gives a distinctive impact. Advertising through visuals like photos and visuals are the essential tool to make marketing games strong.

There are many marketing ideas that could apply to brand awareness. Using new theme content and update it weekly. User-generated content is preferred as it is budget-friendly, innovative, and rare. 

3. Working Together With Brands is a Good Idea

A healthy partnership always benefits businesses. It proves to be advantageous in many ways, especially financially. Also, it caters to many opportunities to drive consumer traffic. It influences marketing status and upsurges the statistics.  The most common collaborations that airports can make with brands like food, accommodations, airlines, etc. vast research proved that collaboration always drives brands sales.

4. A breakthrough Customer Engagement

These days, it’s expected either you are travelling, dining, or hanging out with friends; all you are doing is using social media. You take pictures, update your status, make stories, and let people know where you are travelling. So through this, you can build strong customer engagement on social media.

So, customer engagement quickly benefits marketing. Moreover, free trials and contests easily attract passengers. It can be a whole new travel experience for many new travellers.

They also call out many social media followers through social media posts, bringing many customers on a hilarious single platform.

5. Don’t Miss Out The Content Marketing.

It has been seen that most of the marketing plans emphasise Content Marketing. The content itself is a great idea to address a broad audience. Through content marketing, it does not only targets travellers but also creatively promotes airports.

Blogs are the real help; many bloggers or travel vlogging specialists share their experiences and break too many brands.

While targeting passengers, as they like to read about others’ judgment, they look for experiences people had with specific airports, so they used to rely on people like bloggers. Who interprets their journey in words?  Content marketing has been serving many industries to improve brand awareness.

6. Engage Customers With Rewards, Discounts & Deals

Make travelling exciting. Usually, in airports, people are in haste and worried about their flight and other hassles.  Here you can use the idea of offering discounts and prizes.

This idea will serve as the last bullet in the gun to win primary marketing goals—discount coupons for hotels, car rentals, travel, and trip deals. Also, any brand that collaborates can conduct an activity that connects the brand and airport staff. The new trend of winning discount points that can be redeemed afterwards is a new option. 

7. Designate Employees ambassadorship

The staff or employees of your organization is the real portrayal. Famous brands like to invest in their sales representatives and other members because your customers judge your services by employees’ behaviour.

Therefore your employees can be the ambassador on online platforms and at the airport—your treatment with passengers at the airport matters. Employees are real patrons to brand awareness, and employee management takes the responsibility to make ambassadorship effective.

8. You Can’t-Miss The Technological Aspect

No industry can function without integrating technological advancement in its marketing plans. Technology unlocks many doors for fastening marketing execution. The marketing team behind any brand is always looking to bring more and advanced ideas that involve updated technology in the form of gadgets.

Virtual reality is the most enhanced idea; many brands have instilled their activation stalls at the airport to connect with travellers and gave them real-life experiences through VR. Updates software also playing a role in assisting marketing campaigns at the airport.

Conclusion

From facilitating customers to creating brand awareness, no doubt, the airport serves as the rostrum that can address the public and change their perception about marketing. Utilize the airport to its fullest as a marketing medium you can easily create brand awareness.

As every industry tries to make their marketing healthy on social media or plans, but somehow they miss a part. Market your brand at the airport is a new push and a fresh idea to achieve successful marketing goals. Some of the successful marketing ideas are nailing globally. Eventually, your airport marketing will get high returns, and you will not regret your investment.

Author Bio: This article is written by our guest author Vanessa Park; She is a professional writer and working with Shiney Media Group for 1 year. This is an Airport Marketing Company.  This article highlights the importance of airport marketing for every brand. She likes reading books and loves chocolates.

How to Write Better Web Content [infographic]

Businesses and industries are the two essential parts of the global economy that have been threatened and impacted severely by the outbreak of COVID-19 pandemic. Most of the businesses and industries around the globe are bound to close (temporarily or permanently) because of the fear of getting infected by this deadly virus. World’s economy is now on the verge of being collapsed. Many business owners are trying to find out alternatives to run their businesses by imposing home office facilities for the employees or maintaining safe social distances. Many companies have already implemented home office facilities to fight this moment of crisis and keep the wheel of the global economy running. We are in a different era of business and marketing now. The year 2020 will decide the fate of the world.

As the public gatherings in the cities, corporate/industrial areas, even in religious houses are prohibited around the globe out of fear, and with good reasons, traditional ways of promoting/marketing and selling your products/services have now become entirely obsolete. As a result, more and more businesses going online and started to invest in creating their digital footprint when most of the potential customers are now using the internet to find their desired products and services.

The problem that arises with this new era of business and marketing is how to reach your target audience when traditional methods are not working? Here web content comes to play. To reach your target audience/customer online, creating a website is the best way. To create brand awareness of your business, and reach your target customers, web content is the irreplaceable part of your website. Content is the king for getting noticed by the search engines and create your strong digital footprint. Because, a high quality, informative and relevant content can help your website rank easily for your targeted search phrases or keywords to the top organic search results.

As more and more businesses are flocking towards online, web competition is increasing like a sand storm in the deserts. Everyone is trying to write better and better content to stay ahead of the competition. A high quality, engaging and relevant content is a crucial part of your website now more than ever if you want to bring online success. There are a lot of web content writing strategies, tips and tricks available on the internet. King Kongtent, a content writing and SEO Agency from Australia, has put together the best web content writing strategies in this infographic for you to get your content writing skill sharpen up!

write better web content, web content writing tips infographic, web content writing strategies

7 Easiest Business Promotion Ideas in 2020

Are you giving enough attention to your business promotion? Are you getting lots of customers already but still want to grow more this year? Then I don’t find any valid reason why you wouldn’t want to try some easy ideas that are trending in 2020. People are boosting their businesses using these awesome ways and they don’t seem to have any problem with it. All you have to do is just make up your mind and make your whole business look good. Read all of these trickeries that I’m going to tell you because they can take your business to a level you’ll be proud of. Let’s get into it.

Keep Refreshing Your Website

No, I don’t want you to open your website and keep hitting that F5 on your keyboard. By refreshing, I mean to keep it updated. The internet is one of the few means that allow one to easily boost a business. So why not use it in an efficient way? Because of this COVID-19 pandemic, your customers are also following social distancing and staying at home for complete isolation. Because of that, they are MOSTLY on the internet. Online means are much more beneficial these days. 

All you have to do now is update your website in terms of your product data, blogs, newsletters, overall looks, etc. This will give your customers a short message that you’re available 24/7 for services and you’re pretty serious about your business.

SEO for the Win

When it comes to advertising your business online, SEO and SEM are the two options that come into mind first. Out of these two, SEO is the one that is used mostly around the globe. It is actually a marketing technique that can make your search engine ranking no. 1. It all depends on the use of keywords and implementing the SEO best practices.

Billions of people search trillions of things on search engines. So you have to include the most used keywords, that people use, in your website’s content so when people search those keywords, your website comes on top of the results. Use this awesome and pretty easy way to advertise your business and make it come across people’s sight more often.

Use Social Media and Graphics

As I said, online businesses are on these days. Whatever you do online is going to give you a lot more response than usual. And you probably have your business profiles and pages on different social media, right? So if you’re not active there, it’s the perfect time for it. Social media are one of the greatest ways to spread your word. There are billions of users out there and you can easily reach them. They provide easy and user-friendly interfaces even for the advertising part. I don’t think you’ll have any problems using social media for your promotions. Here are 5 pro tips for marketing your business on social media.

If you’re using social media as your promotion shoulder, you need to step up your creativity in graphics. You HAVE to use high-quality photos or graphics in order to get tons of attention from your audience. You must use colours and designs wisely and don’t forget to aesthetically align all the information that you’re about to convey through these graphics. If you want to advertise your products, then do impressive photography of them and use that for promotions.

Use Respective Boxes!

Do not forget that your products have the most influence on your brand’s success and image. The most crucial thing that you MUST do is to give them a beautiful presentation. You can get advertising packaging boxes for your products from the professional packaging brands. They work with quality and don’t cost too much for their job. All you have to do is contact them and customize these boxes to their fullest according to your will. 

Once your items are packed in these high-quality boxes, your customers will start to think of your brand as a really special one. The reason behind it is the presentation of your products. The better it is, the better your brand’s image will be.

Do Live Sessions

This is one of the most effective ways of boosting your product awareness. You can go live on social media or video streaming websites and tell your customers about your products and business in a fun way. And no, live sessions aren’t only about serious brand promotions. 

Since you have a list of viewers, you can come up with something engaging like a game that you can play with them. This engagement will build interest in your customers and more people will want to join your live sessions. 

Upload Interesting and Playful Videos

When it comes to advertising, you have to involve as many senses of people as you can. For example, when you only write a text and want people to read it, they will most probably dismiss it almost immediately. No one wants to read while using social media because they have other distractions in the form of colours and graphics. Reading isn’t worth it at all. 

If you use graphics, people will be more into it. Graphics give an instant idea of the message you’re trying to give. But instead of all this, if you use videos, you’re triggering their seeing and hearing senses. Seeing a moving image is much more enticing than a still one. And if the video has a sound, it becomes more attractive than ever. 

Write Awesome Guest Blogs

There are many cool websites that allow you to submit your unique content and allow the audience to read it. They get lots of visitors on a daily basis so you don’t have to worry if your content is being read or not. They will surely read it. Just make sure that your writing isn’t boring but catchy because you don’t want people to stop reading after a paragraph. Make it readable by using headlines and short paragraphs. Use bullet points where possible. All these tricks make content readable and interesting. 

Boosting business in 2020 is easier because people got stuck in their homes and are using the internet more often than usual. Even if your business isn’t online, get it done right now because this is a golden opportunity that you’d regret missing if you do not. On the internet, make your business appear attractive by using graphics and videos. So don’t worry and start advertising your business using these amazing and super easy ways. 

AUTHOR BIO: Steve Paul is an enthusiastic blog writer who writes mostly on packaging boxes. He has been working for several packaging firms for years. His bond with Dawn Printing (a printing and packaging service provider in the US, UK, Australia, and Canada) is still on the go and he doesn’t have any plans yet to end the contract.
Eleven Free Ways to Reach Your Audience Online During COVID-19

Eleven Free Ways to Reach Your Audience Online During COVID-19

The monetary burdens of COVID-19 have put many small businesses searching for lower-priced marketing ways for their business. The accurate information is that people are spending time online more than ever before, and there are lots of easy ways to attain your customers digitally at no cost.

Here, I’m sharing 11 unfastened strategies to enlarge you’re attaining on 4 famous online structures:

  • Google
  • Facebook
  • Instagram
  • Twitter

Reaching Your Target Audience on Google

google for business marketing

One brief notice before we start this phase: As of writing this publish, Google My Business profile modifying capabilities are varying from daily as Google suppresses and adds functions in reaction to COVID-19. If you get caught on any of the underneath hints, skip them and be on the lookout for abilities to return.

1. Update Your Google My Business Profile

Your Google My Business profile is the free list that appears for your commercial enterprise on each Google Maps and Google Local Search outcome. Due to big hours, physical closings, and constrained travel, consumers are acting even more “close to me” and “open now” searches on Google at some stage in COVID-19. They’re also searching for specific standards together with transport and online charge options. That being stated, you have to make the following updates to your profile to retain reaching your target market on Google:

  • Verify your hours (or mark your business as quickly closed).
  • Modify your description (a.K.A. “From the business”) to include relevant COVID-19 services.
  • Have a class decided on, as this may allow you to suggest enterprise-specific attributes, such as curbside pickup, drive-thru, and transport for eating places.
  • Create posts (greater on this subsequent).

Note: Google is the usage of blanket labels right now which include “hours and offerings may vary,” however you may nevertheless set your business up for success once they elevate this label.

2. Create Google Posts

Just like with social media systems, you could submit posts in your Google My Business list at no cost. But in contrast to social media structures in which users are leisurely strolling, consumers on Google are actively in search of. GMB posts permit you to get your updates and unique gives in front of consumers who are ready to have interaction, making this is a wonderful manner to attain and maintain customers throughout COVID-19.

This salon is quickly closed, but its online keep is accomplishing a giant Google Maps target market through this GMB put up.

And with GMB’s new COVID-19 publish kind, you can be even greater effective at accomplishing your target market at the proper time. This is an extraordinary opportunity for the Q&A phase (“Is your enterprise open all through COVID-19?”), which is temporarily not acting on profiles.

3. Write Applicable Blog Posts

The internet is saturated right now with COVID-19 content, however, that doesn’t mean you can’t still attempt to show up on the first web page of a Google search. The trick is to target lengthy-tail key phrases noticeably particular for your area of interest. For instance, a chiropractor could write a blog publish “At-home Lower Back Exercises” or “Avoid Neck Pain While in Quarantine.” This content material prices nothing to create apart from some time, which you may have extra off at this point, anyway.

The first actual results for “save you neck ache at some point of quarantine” are none aside from a small PT business in Cambridge, MA.

You ought to even tie on your geographic location for extra powerful concentrated on, like with a list titled “Best Places to Walk Your Dog in Bethesda.” These coronavirus-applicable pages will garner traffic in and of themselves proper now, but they’ll also raise your standard internet site search engine optimization for a long time.

Reaching Your Audience on Facebook in the Course of COVID-19

facebook marketing, facebook for business

Social media is prime for building relationships, and with utilization growing all through isolation, you could attain greater of your audience on Facebook at some stage in COVID-19. Here are 3 methods to do this.

4. Hop on Facebook Live

More people are looking to stay motion pictures right now than ever earlier than. In truth, Facebook Live visitors have multiplied through as much as 50%. There are many obvious makes use of this free Facebook marketing function, which include answering COVID-19 purchaser questions, presenting a relevant recommendation, or leading a quarantine workout. But don’t forget additionally that Facebook Live movies may be stored. With viewership at an all-time excessive, this is a superb time to run live classes on your conventional and evergreen topics, which you may repurpose down the road as soon as the coronavirus has handed.

5. Do a lucky draw giveaway

If you’re open and delivering, it’s an awesome concept to add a few greater pride in your deliveries. It’s a fair higher concept to add a few mysteries to the combination. As with the Facebook instance below, you can run a giveaway in which all orders positioned inside a specific time body qualify for an unfastened treat—and one fortunate winner receives a present card. Not most effective can this inspire extra audience engagement; however it’ll improve their spirits, as well.

6. Check-in along with your network

There are a plethora of COVID-19 posts on social media, however, that doesn’t imply you want to come up with an earth-shattering publish to stand out for your target market. A simple, heartfelt put up without a purpose aside from to wish your network properly can cross an extended way. After all, truly is authenticity.

Reaching your audience on Instagram throughout COVID-19

Instagram

Instagram is wonderful for storytelling, and every person has their very own specific COVID-19 testimonies to percentage. Here’s a way to attain your audience at no cost on Instagram throughout COVID-19.

7. Use COVID-19 hashtags

Hashtags are an unfastened and yet powerful manner to amplify your social media visibility. There is, of direction, many trending COVID-19 hashtags circulating around. But huge Instagram hashtags like #COVID19 aren’t going to provide you with plenty of visibility. The secret’s to use a place and industry modifiers. For example:

  • Instead of #COVID19, attempt something like #covidfashion #covidpetsafety or #covidhomeschooling.
  • Instead of #wereinthistogether, attempt something like #portlandstrong.

Some different ideas for COVID-19 hashtags you may use or modify for your business are:

  • #DIY (suppose #diyhomedecor or #diyhaircut).
  • #boredombusters
  • #athome (like #athomeworkout or #athomelearning).
  • #quarantineedition
  • #quarantine (Including #quarantineparenting, #quarantinecrafts, #quarantinerecipes).
  • Of route, in case you’re just seeking to sprinkle in some friendly and uplifting hashtags, that’s high-quality too! Try COVID-19 hashtags like #wereinthistogether, #wellgetthroughthis, #allinthistogether, #thenewnormal, #alonetogether, #stayhome, #saferathome, and #sixfeetapart.

8. Write COVID-pleasant captions

There are a number of purposes your COVID-19 Instagram posts can serve. Here are some writing guidelines for Instagram captions to correctly attain your Instagram audience:

  • When boosting morale: Keep captions mild and not too precise; anybody is experiencing it otherwise.
  • When providing fitness and protection hints: Check captions for accuracy.
  • When offering updates: Keep captions concise with essentials most effective.
  • When promoting pivoted services: Include words like “curbside pickup “or “still available.”

Reaching your target audience on Twitter for the duration of COVID-19

twitter

Twitter takes on the conversational nature of Facebook but the faster intake tempo of Instagram. Here are three unfastened approaches to acquire visibility and resonate with your target audience during COVID-19.

9. Repurpose opinions

Part of Roger Smith Hotel’s Twitter method is that of taking rates from advantageous consumer reviews and growing tweets out of them. They have endured this tactic throughout COVID-19, and I must say, it works. The tweets don’t ask you to depart an overview or eBook a life, but the high-quality phrases and attractive pix do leave you feeling quite precise.

10. Take up #supportsmallbusiness gives        

There are lots of purchasers on Twitter right now who’re presenting to promote neighbourhood organizations in their area. Run a hashtag search like #shoplocal, #supportsmallbusiness, #shoplocal [yourcity], or #smallbusiness and notice if you find any gives.

11. Support different nearby corporations during COVID-19

In the instance below, Connected Kent gives to share 5 exceptional neighbourhood groups for every one tweet about their offerings. Why not do that method to your commercial enterprise? It’s a brilliant way to reach new audiences on Twitter at the same time as also supporting out different local organizations suffering in the course of COVID-19—all without cost.

These free techniques of digital marketing are awesome strategies for reaching your target audience and assuaging monetary worry at some stage in COVID-19, but they may be tailored for use even after the pandemic has surpassed. Try them out and how knows, perhaps you’ll come out of this pandemic with a more potent online presence than ever earlier than.

Author Bio: This article is written by our guest author Dave Jones. He is a web content writer, and guest blogger, at Getsetgoweb who offers content writing services to online business owners including SEO and Digital Marketing, Website designing, and development, logo design, and corporate branding.
types of corporate videos to grow your business

Types of Corporate Videos to Grow Your Organization

Videos are an incredible tool in the hand of a digital marketer. 89% of video marketers claim to have a good ROI from their videos. This is because videos are highly engaging, easy to consume, and much more shareable on social media.

For businesses, they present a unique opportunity to get the ears of their audience listening. Long gone are the days of 4000+ word blogs that would introduce a company, its products, and services to customers.

Today, it’s all about the video content a business can produce. There are a lot of different types of corporate videos that you can leverage as a business owner, but as a marketer, there are 5 kinds of corporate videos that you can leverage for increased user engagement, which will help you grow your organization.

They are as follows:

  • Company Profile Video
  • Promotional Video
  • Testimonial Videos
  • How-To Content Videos
  • Corporate Social Responsibility (CSR) Videos.

If you are looking to get a corporate video made for your brand to increase your growth, you can hire a corporate video production company to get started. Now, let’s take a look at each of these, there use cases and their impact on an organization from a marketer’s perspective.

Company Profile

Company profile videos are a type of corporate video that aims to bring new business to market or introduce a company to its target audience.

These kinds of videos primarily focus on discussing the values and the mission of the company, their products or services, and their main Unique Selling Point (USP).

These videos are used to attract customers to take a second look at the company as a possible choice for their needs, be it getting a corporate video produced or buying a lawnmower.

Most marketers overlook the importance of a corporate profile video, but the fact is that this video adds to a customer’s information regarding the kind of company you are, and that is crucial in order to create a trust between them and your brand.

Promotional Videos

A promotional corporate video is a direct marketing video for a specific product or service.

A promotional video can be a corporate explainer video or a TV advertisement that explains a specific service or a product alongside the company’s branding, in detail. This could include teaching customers how to use a product or the benefits of using a service.

The main idea behind a promotional video is to explain to your audience why your product or service is different from others in the market and uniquely solves a problem.

This helps your product stand-out and gain more attraction in terms of users because it fills in a market gap that your competitors left.

How-To Videos

A training or how-to video for a marketer is just like blogging but in the shape of video marketing.

In content marketing, you pick up a high search volume keyword or topic and create a blog post around it to gain organic traffic to a website.

In corporate video production, you take that topic, and instead of writing a 3000-word blog on it, create a video that details the exact same content.

There are numerous “How To” videos on the internet, from “how to start a car?” to “How to leverage AI technology to grow your business?”

These videos add value to your customer’s knowledge base and help them become more confident about their information and ability to make a decision.

This helps you convince your consumers that they are ready to make an educated decision, and since you’re the educator, they are likely to choose your service or product rather than delaying their project out of fear of failure and of bad decision-making.

Testimonial Videos

A testimonial video is an important asset for a marketer. As a marketing executive, it is your responsibility to get testimonials from your clients to add authority and trustworthiness to your website or social media page.

Client reviews and testimonial videos are incredibly effective in creating a human connection with potential buyers and gives them a reason to trust your products and services.

These work better than company-produced advertisement videos because it has a real human, a client with experience of working with the business giving a recommendation.

You can add your corporate logos and branding to a testimonial video to make it visually appealing and stay within the brand image, but the raw message is the key to a convincing testimonial video.

Corporate Social Responsibility Videos

Lastly, we talk about a company’s values. In the modern age, consumers are demanding businesses to showcase their social values and fulfil their responsibility.

Brands like Nike are doing so with their ad showcasing Colin Kaepernick or their ads celebrating feminism.

But more than just social statements, CSR videos are made to exhibit the role business is playing in the development of the community.

From charities and volunteer services to actions taken to go green and reduce climate change, CSR actions can be widely marketed to showcase your values. All these are examples of values that CSR videos are likely to uphold in the modern world.

This is what creates a long-term relationship with customers, gives brands a higher customer retention rate, and, therefore, greater growth and a positive video marketing ROI.

What Makes Up For A Great Corporate Video?

There are a few important things that you need to keep in mind when producing a corporate video. The aim of the video is to impress customers, create engagement, and convince your audience to engage in financial activity with your brand, be it through a product or service.

These are the tips that will help you create a corporate video marketing strategy, and you will find their usage in the best corporate videos in the world.

A Crystal Clear Script.

The script of a corporate video has to be incredibly precise and establish the main point of the video. If it’s a product promotion video, then establishing the need for the product, it’s a unique way of solving the problem, and its value to the user.

High-Quality Voiceover

The voiceover quality of a video sets its mood. If it’s monotonous and boring, the chances are that the viewer will leave halfway through the video. You can hire a professional voiceover artist from Fiverr, or Upwork to record an impactful and engaging voiceover.

Story-Telling Using Animation

The animation style is also important. Your animation isn’t just words flying through the air or characters that can speak, your visual elements should take an active part in story-telling and metaphorically explain the words that are being said by the narrator. This creates a visual experience that is eye-grabbing and improves your engagement in the video.

Call To Action

Once you’ve got everything right, you have to guide the viewer to their next step in the consumer cycle. The video is part of the consumer journey, so by the end of the video, you should inform your audience on what their next step should be. This could be visiting a website, downloading an app, or filing a form.  Adding a CTA to the video helps keep the client moving in the cycle, rather than exiting it once the video is complete.

How To Get A Corporate Video Produced?

So are you looking to get your brand’s corporate video produced? Are you ready to utilize modern digital marketing strategies with the help of video marketing? There are two ways you can do that.

You can hire an in-house team of video producers that includes a scriptwriter, a graphic designer, and an animator. On the other hand, you can leverage the services of the top video production companies already out there in the market, offering state-of-the-art corporate video production services.

Though you can also use free video makers and software, professional video production is essential to ensure quality production, especially because compromising on quality can result in losing potential customers, which can hinder your growth.

So, what are you waiting for? Get started with video production and supercharge your brand’s digital marketing strategy.

Influencer Marketing for Hotels-min

Influencer Marketing for Hotels: What You Need to Know in 2020 (Infographic)

Learn how you can use influencer marketing to refresh your hotel’s online marketing strategy in 2020.

What Is A Social Media Influencer?

An “influencer” is a term used to describe a prominent figure on social media who has a large number of followers. Influencers make unique written, photographic or video content that they then share across one or more social media channels.

Are Influencers the New Celebrities?

Influencers tend to have a very strong and trusting bond with their fan base. This perception of “authenticity” means that fans tend to see influencers more like a peer than a celebrity. As such, influencers hold quite a lot of sway over the purchasing decisions of their fans. According to data from Collective Bias, 30% of people are more likely to purchase a product based on a recommendation from a non-celebrity blogger versus just 3% if it was endorsed by a celebrity.

What is Influencer Marketing?

In recent years, influencer marketing has become one of the most popular online marketing tactics for hotel brands. Influencer marketing is when a brand forms an official partnership with an influencer collaborator. As part of this agreement, the influencer will create and disseminate original content about the brand in exchange for compensation (for example money or a free or discounted stay).

What are the Benefits of Influencer Marketing?

Influencer marketing has many business benefits for hotels. It supports a wide range of business goals such as generating online PR, improving brand visibility and reputation and driving sales.

Find Out More

If you are interested in incorporating influencer marketing in your hotel’s promotion strategy, then you should check out the below infographic which comes from the Ard na Sidhe Country House Hotel in Ireland. This handy guide offers a basic explainer of the topic and outlines some practical tips to help you run a successful influencer marketing campaign in 2020.

Scroll down to view the infographic below.

Influencer Marketing for Hotels: What You Need to Know in 2020 (Infographic)
bring more traffic to small business website

5 Tips for Bringing More Traffic to Your Small Business Website

The advent of websites has given small businesses the key to the world and an open cheque to operate like a big company despite their relatively small sizes. This indeed is a digital tool for those who know exactly how to improve organic visitors. But it’s quite unfortunate that not every business can because they often don’t know how to go about it.

Having a small business website doesn’t just stop at its exquisite designs or functionality. It has to be in line with SEO, which is the driving factor that helps boost organic traffic. Have you been looking for the best way to take your search marketing campaigns to the next level? Right here, we will be sharing 10 tips that can help bring more traffic to your small business website.

1. Cover The Optimization Of Every Page On Website

People often make the mistake of optimizing the homepage of their website in line with SEO leaving other pages untouched. This kills your website from the inside without you even noticing. Improving organic visitors to a website is not all about getting the homepage optimized.

Each page on your website needs this as well because visitors won’t just be taking a look at only your homepage alone. They will definitely want to go through what you have in there and if it is not satisfying enough or doesn’t offer what they are after, they will definitely take there leave. You can optimize the pages of your website by going through the basics of SEO.

2. Develop A New Search Marketing Culture In Your Website

increase organic traffic to business website

If you want the best for your small business website, then you need to understand the fact that SEO isn’t just a job for one or two marketing professionals. All hands must be on deck to improve the organic visitors to your website. Want to know why?  Corey Morris  explains that better in this Search Engine Journal post.

3. Make Use Of The Right Content Distribution Channels

When it comes to improving organic visitors, it’s not just about the content but the channel through which the content will be distributed. Moss Clement goes through these distribution strategies in detail right here in this post on Neal Schaffer’s blog. With this, you will be able to learn the best strategies with which you can generate more traffic by distributing the right way.

4. Integrate The Use Of Free SEO Tools

Using expensive SEO tools doesn’t guarantee the fact that you will be able to improve organic visitors, thereby getting more traffic. Why waste your hard-earned money when there are several effective SEO tools on the internet with free access. To streamline your search for the best, Neil Patel has prepared a list of the best and most effective SEO tools that you can make use of right here.

5. Your Content Holds The Key, Make Them Work Harder For You

The goal of every content on your website should be to improve organic visitors. If yours is not serving that purpose, then you need to optimize them. Andrew Schulkind has the perfect answer to this and he shares them all on Target Marketing post.