Women’s labour force participation in the United States has increased over the last few decades. In 1950, only 33.9% of women aged 16+ years worked outside their homes. In 2013, 57.2% of women in the same age group were working outside their homes according to a report published by the US Bureau of Labor Statistics….
The conversion rate of an e-commerce site is a very important element, it makes possible to calculate the ratio between the number of visitors and the number of customers transformed from online commerce. More than 85% of Internet users carry out research before buying anything. It is during this phase that everything is done to…
After carrying out numerous free PPC account audits for small businesses currently running PPC advertising, I have come across all kinds of PPC accounts. From large and modest budgets to simple and complex account structures. Ecommerce or lead generation. I’ve seen them all. There is rarely a ‘one size fits all’ when it…
Learn how you can use influencer marketing to refresh your hotel’s online marketing strategy in 2020. What Is A Social Media Influencer? An “influencer” is a term used to describe a prominent figure on social media who has a large number of followers. Influencers make unique written, photographic or video content that they then share…
Fuel cards for small businesses can make a huge difference in many areas of business operation. These range from efficient transport fuel-expense monitoring to ensuring vehicle drivers’ safety. Before we take a look into five areas where fuel cards for vehicles are benefitting businesses, let us explain what a fuel card is. What is a…
Have you ever been cheated into buying expired tickets or paying more while buying your ticket? If you have, then you are among many who have been in this situation. Reports of scalping have been published on news outlets like the daily mail where a man sold fake tickets to Ed Sheeran’s Brisbane concert. Eagle…
If you sequence the steps to starting a small business right, you could be more than halfway to small business success. We discuss the steps to starting a small business in the UK, in the sequence to be followed. These steps can be adapted to different countries also, however. Assess Yourself Assessing yourself is the…
Ecommerce and small businesses have proved to be natural partners during the short while since the former appeared on the scene. The computer, telecommunications, and cell phones are transforming the way business are carried out. Small businesses now find that they could compete with large businesses. An awareness of the e-commerce and small business partnership…
Parties and events are moments we always look forward to, we put in a lot of effort to make things work perfectly on that big day and make sure everything is set. But what happens when you don’t get the huge turnout as expected? This will be devastating because a lot has been put to…
The advent of websites has given small businesses the key to the world and an open cheque to operate like a big company despite their relatively small sizes. This indeed is a digital tool for those who know exactly how to improve organic visitors. But it’s quite unfortunate that not every business can because they…