Influencer Marketing for Hotels: What You Need to Know in 2020 (Infographic)
Learn how you can use influencer marketing to refresh your hotel’s online marketing strategy in 2020.
What Is A Social Media Influencer?
An “influencer” is a term used to describe a prominent figure on social media who has a large number of followers. Influencers make unique written, photographic or video content that they then share across one or more social media channels.
Are Influencers the New Celebrities?
Influencers tend to have a very strong and trusting bond with their fan base. This perception of “authenticity” means that fans tend to see influencers more like a peer than a celebrity. As such, influencers hold quite a lot of sway over the purchasing decisions of their fans. According to data from Collective Bias, 30% of people are more likely to purchase a product based on a recommendation from a non-celebrity blogger versus just 3% if it was endorsed by a celebrity.
What is Influencer Marketing?
In recent years, influencer marketing has become one of the most popular online marketing tactics for hotel brands. Influencer marketing is when a brand forms an official partnership with an influencer collaborator. As part of this agreement, the influencer will create and disseminate original content about the brand in exchange for compensation (for example money or a free or discounted stay).
What are the Benefits of Influencer Marketing?
Influencer marketing has many business benefits for hotels. It supports a wide range of business goals such as generating online PR, improving brand visibility and reputation and driving sales.
Find Out More
If you are interested in incorporating influencer marketing in your hotel’s promotion strategy, then you should check out the below infographic which comes from the Ard na Sidhe Country House Hotel in Ireland. This handy guide offers a basic explainer of the topic and outlines some practical tips to help you run a successful influencer marketing campaign in 2020.
Scroll down to view the infographic below.