event marketing ideas

Creative Event Marketing Ideas to Maximize Ticket Sales

Parties and events are moments we always look forward to, we put in a lot of effort to make things work perfectly on that big day and make sure everything is set. But what happens when you don’t get the huge turnout as expected? This will be devastating because a lot has been put to waste.

Do you wish to achieve the expected turnout for your upcoming events? Then you need to find a way to boost ticket sales for your event and one of the best ways to achieve this is to have series of event marketing ideas and know-how to make use of social media which presently seems to be the most effective marketing tool. 

To help with that, right here we will be sharing event marketing ideas that will give you that desired turnout on your big day and make it as elaborate as you imagined it to be.

Make Use Of Instagram Stories

If you want to boost ticket sales for your event, then you need to find a way to get personal with the Instagram stories you share. Instagram has been a social media platform with over a billion active users, you get to boost your ticket sales as much as you want.

The most amusing thing about this platform again is that about 50% of its users get to view business accounts regularly. This simply means that you not only be able to boost ticket sales for your event by attracting new people but also be able to keep attendees updated.

Take Advantage Of Highly Engaging Videos

Amidst all the event marketing ideas that we will be sharing, you can’t afford to neglect this particular idea. According to a recent study, 92% of shoppers in the United States tend to believe what they see and hear in videos than engaging content online and this plays a significant role in their decision-making process.

Having discovered this side of your potential attendees’ point of view, then you need to find a way to create highly engaging videos that will explain in detail what they stand to gain by attending your event.

Integrate A Referral Program

People tend to put more effort into things that give them incentives. This is the normal behavior of man of which you can take advantage of when it comes to boosting the ticket sales of your events. By having a referral program in place which gives them a little incentive, people will promote your event by telling their friends, family, the people around them. This incentive can be in the form of an extra ticket to the event.

Bringing Brands and Influencers Into the Picture

Finding a way to bring brands and influencers into the picture will not only help boost ticket sales for your event but also help convince more people to come to be a part of the event. People are always encouraged to attend an event when they know a highly rated brand is involved or an influencer will be in attendance. The good collaboration will help add more validity to your event. Thereby boosting ticket sales.

Proving Your Capabilities By showing Previous Events

When it comes to attending events, attendees always want an assurance that they will be getting value in return for the money paid for the ticket. The best way to give them this assurance is by showing off your previous events.  You can do this by keeping your social media account feeds updated with engaging pictures and videos of your previous events.

Collaborate with Local Business

Creating a collaborative relationship with local cafes, bars, and restaurants within the community can attract more attendees. The availability of local foods and merchandise throughout an event can make people interested in the event. They are very likely to come and experience everything and share photos while enjoying the event, promoting not only the event but also the local business.

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Hold a Contest During Your Event

Holding an exciting contest in your event for VIP tickets can generate a boost to your ticket sales. Also, the contest can give the attendees a chance to win big prizes. This may create a lucrative attraction to the people to buy tickets and join your event.

Offer Free/Discounted Transportation to the Attendees

Offering free or discounted transportation for your attendees to the event venue is another great idea to attract more people to join your event.

Transportation is always a huge factor for the people for making the decision to join any event. Offering free or discounted transportation is a great ticket selling point to encourage your attendees to buy tickets and join your event.

Use Technology

Using technology like virtual or augmented reality is a great idea to engage people throughout an event. Having a tec-based theme for your event can attract lots of technology lovers and encourage them to buy tickets for your event.

Host Event for the Local Communities

Hosting an event that benefits and supports local communities can attract local audiences to your event. An event to help out local charity and business can motivate people to buy tickets and join your event.

Having shared these creative event marketing ideas to help maximize ticket sales, by now you should have a clear picture of how to boost your event ticket sales for your upcoming events and become an event manager that everyone admires.

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6 Comments on "Creative Event Marketing Ideas to Maximize Ticket Sales"

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