Category Archive : Business

Improve Your Customer Relationships with AI

Improve Your Customer Relationships with AI

Effective data management, oriented to meet client requirements, has become a daunting task for companies of all sizes. This is primarily due to the massive amount of information generated when interacting with users. Fortunately, there are smart procedures to overcome these challenges and turn them into new opportunities. One of the most revolutionary ways this is represented is with artificial intelligence (AI) and CRM integrations.

Predicting current and future customer behaviour, plus understanding what their requirements are, is now simple with AI. Read on to know more about how CRM and AI can aid you in improving your client relationships.

Development of Human Machines

Today, technological progress has enabled human beings to give machines some abilities, which go beyond the archaic functions of merely storing data. Hence, as a result, this advancement has encouraged the growth of AI.

Intelligence signifies the capability of machines to understand, learn, and assess in the same manner as a human. To better understand how AI correctly works, it is essential to consider deep machine learning, as it is closely associated with this technology.

Deep Learning

It is an algorithm based on a cascade of networks that enables a predictive analysis via a parameter’s combination.

Machine Learning

Signifies the capability of machines to learn by themselves, without a programmer’s intervention or input.

Such learning engines became complicated algorithms, representing the basis of artificial intelligence. It’s the key to ensure success by combining CRM and AI technology.

If AI signifies an efficient resource, it’s because of the incredible scope it has to offer.

  1. It can understand natural language.
  2. Leverages reasoning and logic to solve problems.
  3. It helps to detect patterns and predicts behaviour.
  4. Collects and processes massive amounts of data, quickly.

When AI meets CRM

What does a CRM focus on, and what is the need to combine it with AI? The primary goal of CRM solutions is to understand clients better and offer them customized products.

From the start, CRMs have utilized databases to acquire their objectives in more straightforward ways. Until now, this management has been focused primarily on gathering, storing, and offering data at a customer’s request, leaving extraction, analysis, and interpretation aside, which provides actual value into the details received.

Coupled with the ever-enhancing volumes of data that companies must manage, it becomes easier to see why a CRM requires some AI support to adapt to this new age of digital transformations.

 Combining CRMs with AI

Good Data Management

All the data collected from digital interfaces and social networks can get centralized into the CRM system. So AI can interpret and redirect them to provide real value for their organization’s goals. In these scenarios, marketing teams and helpdesk systems can streamline and improve customer relationships by integrating resources, which enable the support department to respond quickly and appropriately to all client requests.

Streamlined Sales Strategy

It’s via intelligent data analysis and automated data entry where companies can generate accurate profiles of the clients who are willing to buy your products. By analyzing client behaviours, organizations can personalize advertising and provide the best material of interest to every lead.

As a result, sales teams can quickly promote a positive perception of their organization’s brand and encourage leads to close deals. Plus, AI can get utilized to assess client emotions to establish the right strategies, which increases the overall engagement level for every current and potential customer.

Improved Customer Satisfaction

customer support, customer service

Quality customer service is a determining aspect when it comes to client satisfaction. Leveraging user-friendly marketing strategies that are specifically targeted for the correct time and in the appropriate context, organizations can aid their clients in developing positive feelings about the company. Additionally, by providing quick and efficient customer service, it is possible to humanize the communication your sales teams have with users and promote the ideas of an organization that stretches beyond sales.

Enhance Client Engagement with an AI-driven CRM

Technology can aid you in receiving emotional insight from your consumers. Sentiment analysis and image identification are two main reasons why an AI-enabled CRM is regarded as the future for your business. Do not risk losing your qualified prospects.

Artificial intelligence can aid you in understanding a client’s satisfaction or dissatisfaction in real-time. After collecting this valuable insight, it is easier for you to spot problems and take action accordingly. AI will be able to read client intentions better than your sales team.

Bots and Virtual Assistants

Now, it is time to forget about tedious processes and accelerate the sales cycle by leveraging new technology to interact with clients and easily schedule meetings. Also, enhance lead generation by creating accurate marketing campaigns. By integrating artificial intelligence into your CRM, you can automate reports, emails, capture data, and more. It aids you in avoiding the risk of potential human errors in your daily activities and administrative duties.

Automate Regular Everyday Tasks

AI will help you and your team to automate tedious and repetitive tasks that are time-consuming. Tasks such as data retrieval and input, determining call lists, and upgrading forecasts can all get handled by AI.

When CRM solutions learn more about client preferences and patterns, they will be able to recommend and deploy new methods on the user’s behalf.  The sales departments can then tap into each client’s collected data and spend time on developing stronger relationships and closing more deals.

Provide Instant Responses

Most customers value excellent client services, which should always provide instant responses and quick resolutions.     As per HubSpot, more than 90 percent of clients considered an immediate response as very important, and above 80 percent felt the same about marketing and sales inquiries.

For an extended period, instant responses were challenging to deliver to customers. With the help of automation and AI, things are now starting to transform. Common questions get quickly answered via automation, thus freeing up service representatives’ time so that they can focus on more high-value and complex questions or issues.

Learn How Your Customers Feel

According to Gartner, CRMs are where most of the company spending on business software occurs. Cloud-based systems tend to come with substantial price tags. It still makes sense to invest in, as the customer service and sales departments are the cornerstones of any successful business.

Meaning it is critical to get the most out of the money being spent. It is not enough to simply collect customer information and sales data. With AI, it is now possible to collect the data and filter through it to generate more appropriate sales goals, which can get upgraded in real-time. By implementing AI, it is possible to view how your clients feel at each stage of the sales pipeline and gain a collective view of their opinions.

This analysis data can satisfy customers’ inquiries and help turn an unhappy customer into a happy one. By knowing how a client feels can increase total sales by enhancing customer service and transforming the way, an annual business plan gets completed.

Organizations have recently been using AI to measure the emotions of clients. For instance, the Alexa team has been working to spot a user’s feelings by listening to the sounds and tone of their voice.

Smart Chatbots

chatbot

Chatbots offer smart customer support and are better at crafting personalized content than human beings. They have access to lots of client-centred data points and combine location-specific requests to detect common problems easily, spot patterns, and predict what might be causing issues for a group of users.

Overcome Language Difficulties

Language is a tedious and strenuous barrier for organizations to cut through, particularly for smaller companies. Artificial intelligence has the power to help eliminate these obstructions.

For instance, when eBay introduced an AI-powered tool, which translated searches as well as listing titles back in 2014, sales from outside the United States to other countries were able to use this new tool, and total sales rose by 11%. The company statistics to this day remain particularly high as eBay continues to utilize this translation tool.

For organizations, the ability to sell across borders can transform their trajectory of user adoption and retention. Big business enterprises like Google offer AI-powered translation tools for every to utilize. Each business can now easily interact with their clients all over the world. So, we all must be thankful for machine learning and artificial intelligence for this change.

24/7 Availability

Even when your staff is not available, communication channels remain available open 24/7. With the help of AI, brands can better aid their clients, also if they don’t have the time to answer every single customer request. It makes your clients feel supported continuously. Investing in a good AI proves to be beneficial for your brand.

Empower Self-Service

One of the best factors of an AI is that it will eradicate the need of support agents to keep a customer “on hold” for an available executive to aid them with a simple issue related to a product or service.

AI has transformed all of this by enabling organizations to leverage virtual assistants and chatbots to answer many frequently asked questions, without filling up call-in support lines. It ultimately frees up customer service agent’s time to work on more challenging issues.

Does Your Business Need a CRM with AI Capabilities?

Do you need AI within your cloud-based CRM solution? Or is it just some other fancy add-on that might not provide real value to your business? The answers will depend on your organization’s unique requirements. Companies who are using the full power of their solution will find a lot of value in integrating an AI-powered tool.

The companies who are still struggling with CRM adoption, on the other hand, may find it an unnecessary and challenging burden to deal with. Finally, the more data your company gathers on leads and clients, the more use you will find in a tool specifically built to collect, organize, and access the information seamlessly within one solution.

Author Bio: This article is written by our guest author Emma James. She is a freelance content writer at SutiCRM, who frequently blogs on Business, Marketing, Sales, ERP and SaaS trends.
10 Tips for Creating a Great Product Content

10 Tips for Writing a Great Product Content that Bring Sales!

Writing a standout product description is the quickest way to convert website visitors into buyers, but it’s not as simple as it may seem. Although product-related content is mostly brief and concise, it doesn’t make the task any less challenging, especially if you are not a professional copywriter.

However, there are a few general rules you can follow in order to craft a solid piece of copy. In this post, we will discuss 10 tips for creating a great product content. Let’s take a look!

1. Use the 5W+H formula

The first rule of product copywriting is to explain all there is about a given item using the 5W+H formula. What does it mean? The idea is simple – it means you ought to answer the basic questions: Who does what, where, when, why, and how?

This tactic enables you to present all the relevant information about your product without missing a single detail. That way, your prospect can learn all they need to know without investing too much time or effort in reading a copy.

2. Make it well-structured

No matter how good a copy may be, the audience will not like it if the structure is not simple and logical. Don’t write large chunks of text, but rather focus on creating a number of smaller paragraphs. It makes a copy highly readable, which is important because online readers tend to skim and scan content instead of reading the entire text.

3. Write briefly and clearly

Another thing you should learn is to write a product copy briefly and clearly. Less is more in digital writing, so you ought to minimize word count while making the text complete and understandable. If you are not sure how to do that, we recommend the Hemingway App.

It’s a simple platform that you can use to check your content writing within seconds. The app will test your copy and give it a readability grade that shows whether your text is easy to read or not.

4. Take advantage of the power words

You don’t have to be a copywriting expert to know about power words. By definition, power words are words that smart copywriters use to trigger a psychological or emotional response. They can do miracles conversion-wise, so you better think about adding the most relevant power words to your product descriptions. 

What are the most impactful power words? The list of solutions is almost countless, but the usual suspects include the likes of Now, Free, Because, Exclusive, Limited, and so on.

5. Make it customer-focused

Way too many copywriters make a mistake of creating brand-focused product descriptions. While it does sound natural, it’s a big mistake as the audience expects you to focus on customers. How can you do it?

First of all, do not be egocentric. Write about the benefits of your product for the target audience instead of describing its superior qualities. Secondly, do your best to analyze the needs of typical buyers and make sure to write copies that match their expectations.

6. Write with SEO in mind

Do you know that 93% of all traffic comes from a search engine? This means that the majority of users won’t be looking for your product in particular, but rather conduct a broader search based on a given set of keywords.

In such circumstances, you ought to react by writing with search engine optimization (SEO) in mind. Do it by identifying the most appropriate keywords for each product because it will increase the discoverability of your product pages.

7. Add images to support copies

Some marketers believe that product images are by far the most important element of a product page, but we think that the two components supplement each other ideally. This is exactly why you should add images to augment copies and help the audience form an opinion about your portfolio. Of course, the thing that matters the most is to upload high-quality images and compress them to avoid slowing down the entire website.

8. Feel free to show style and personality

Product descriptions are often technical and strictly informative, but they don’t have to be. On the contrary, you should feel free to show the style and personality of your brand if you think it suits the target audience.

For example, let’s say you are targeting younger groups such as high school kids. In this case, adding a little humour to your copies will make the product page much better and more appealing.

9. Show what makes the product different than others

Another important suggestion is to highlight the unique features of your product. This is often a critical step since users want to know what makes your item so special and different than a bunch of similar products in the same niche.

In such circumstances, you should analyze the strengths of a given item and emphasize details that make it superior. Do your best to underline this part of the text as it should grab the reader’s attention instantly.

10. Proofread before publishing

The last tip on our list is rather technical, but it is mandatory. After all, how would you treat a brand with tons of spelling and grammar mistakes in product descriptions and other content formats? You can always proofread product content manually, but there are also digital tools such as Grammarly to help you do the job quickly and effortlessly.

Up to You

There is no easy way to write a perfect product description, so you’ll have to embrace the state of the art copywriting principles as soon as possible. In this article, we analyzed the top 10 tips for creating great product-related content. Make use of our suggestions and share your copywriting ideas in the comments – we would love to see it!

AUTHOR BIO:

This article is written by our guest author Leon Collier. He is a blogger and a resume writer at Resumes Planet from Edinburgh, UK. Leon is an expert in online retail, but he also loves writing about other business and finance-related topics. All his leisure time he dedicates to books. 
Adapting your business in the face of shifting consumer behaviour

Adapting Your Business in the Face of Shifting Consumer Behaviour

Future-proofing is an essential part of any business and if not compensated for, it’s safe to say failure is an inevitability. Companies should always plan for the worst possible outcome, and with the world caught up in the midst of a global pandemic at present, many businesses simply can’t adapt to the ever-changing landscape surrounding COVID-19

All types of sectors and industries are drastically altering and reinventing the infrastructure and framework of their business. From restaurant chains taking the unprecedented step of delivery services, car manufacturers creating respirators, the health and wellbeing sector switching to a more virtual offering, and even retail companies completely reevaluating their supply chain logistics. This shift in direction, whilst not planned, has seen many industries realise their potential, particularly businesses that operate online.

Online retailers have seen a huge boom as a result of Coronavirus. It’s estimated in 2019, 18.7% of all retail sales in the UK were from e-commerce transactions, yet this has since seen a global increase of 52% compared to the same time frame last year. This is an absolute colossal jump in buying trends which shows no signs of slowing down as most of the world is told to stay indoors at all costs. 

One e-commerce sector which has seen significant levels of growth in sales is the vape industry, which has had to be sufficiently adaptable and shift to government regulations and consumer needs. This adaptability has built resilience for shifting consumer behaviours and changing regulations. 

With the current pandemic playing out, it is essential to fine-tune your business no matter what the proposed or final outcome may be. With the economy expected to take an even bigger hit than the recession of 2009, it’s vital to plan accordingly and now. 

Optimise your customer-facing channels

In the e-commerce trade, If you are operating without a credible and accessible website you are missing the very foundation that your business should be built on. People want immediacy, none more so than in this unstable current period, therefore whilst you want users to spend as much time as possible online, you also need to make sure they feel they can view and purchase exactly what they need hastily. 

A business should provide as much customer interaction and rich content to aid customer habits, aiding them every step of the way to provide a satisfactory experience. This provokes transparency which shoppers ultimately crave for, they want to know what they’re buying and essentially what they’re buying into.

If a first-time customer is having a pleasing and beneficial interaction, the chances of them returning and purchasing goods are high. Any businesses ethos should be to treat their consumers like royalty, in all levels of the company, which intrinsically converts to customer retention and loyalty. At a time of global unrest, loyalty is the dominant form of currency and will go a long way in defining your future position in the marketplace.

Key Areas Which Can Make A Difference

The utmost attention to detail must be utilised at all times during uncertainty, in all manners of aspects. Keeping on top of stock levels during the recent panic buying spree is incredibly vital. It can be difficult making sure shelves are stocked during these stressful times which is why close communication with suppliers is important. With many competitors using the same suppliers, sometimes it’s worth over-ordering to keep stock levels at a healthy ratio whilst also appeasing suppliers with an increase in their profits. Making sure data is constantly evaluated to prepare for a possible oncoming wave of orders is a necessity. 

However, all of this is completely redundant if the development of a highly efficient and well-tuned warehouse isn’t in place. From the tactics of first in first out, stock fulfilment, expiry date checks on perishable items and compliance checks on a daily basis, all of these variables are important to the regular auditing and management of packaging and delivering a product correctly and with efficiency. 

These ethics are of course passed through to the digital side of the business, inevitably if one fails then so does the other, therefore attention to detail is one of the traits most pride should be taken, whilst costing next to nothing to implement. This also includes utilising all uses of available communication to engage and support customers, including face to face, telephone, webchat, email and WhatsApp contact. Ensuring all of these processes through sensible delegation is the ultimate foundation of building a leading e-commerce business.

Create a strong foundation for organic marketing channels

SEO is the bread and butter of modern business and essentially determines the position in the market. If a special new product is scheduled for release, particularly a new piece of hardware, the chances are customers who are anticipating its drop will type in the appropriate key search term into Google.

It is pivotal to make sure a high-quality product page is created for each product, meaning an image and description of the relevant product is high up on search rankings. Because of Google’s tendency to constantly update their algorithms, competitors are consistently looking to adhere to these habits to achieve successful audience interaction. This extends to existing, established products, filter pages and content also. Due to paid advertising, social media platforms and other channels of advertising at times liable to restrictions, ensuring the optimisation of online channels for organic rankings remains probably the most important factor in gaining traction.

There’s no shame in admitting it could be a struggle and who knows what the future may hold for not just the economy but society in general. Just like in any e-commerce business to get ahead, or even survive, the simple things must be done correctly and with consistency, whilst always being on the lookout to adapt and mature with the market no matter what direction that may be.  The best and simplest form of advice to give anyone looking to stay afloat during unpredictable moments is to pay the closest attention to detail to all aspects of the business and always plan for the worst. That way you’re prepared and if you do sink, it won’t be without a fight.

Author Bio

This article is written by our guest author, Vlad Vassiliev. He is the co-founding director and CEO of Vape Club Ltd, Vape Base Ltd and All Vape Ltd. With over 18 years of experience in online publishing and retail, he has been a director of over 20 e-commerce businesses across a variety of fields. Boasting an extensive knowledge in the online world of retail, his past ventures and constant attention to detail solidifies his status as an e-commerce guru.
7 Techniques to Beat Business Owner Burnout [infographic]

7 Techniques to Beat Business Owner Burnout [infographic]

Extended periods of anxiety or stress can lead to an occupational phenomenon called burnout. This condition can cause feelings of lasting frustration and decreases in motivation that can destroy productivity and overall satisfaction, especially in business owners. Entrepreneurs are uniquely affected by burnout because of the long hours and high stress that starting and running a business can cause. These issues are even more prevalent now during these times of crisis and economic disaster.

Burnout can be a difficult condition to treat, and it can vary greatly from person-to-person. The best way to avoid burnout taking over is to notice the signs early on and implement time management strategies to manage your stress and anxiety. For some inspiration, ZenBusiness has put together this infographic that details a few time management techniques and provides some suggestions for different situations. If you are starting to notice stress and anxiety take over during this uncertain time, try out a few of these techniques. Once you find a good fit, use it daily to keep burnout in check so you can run your business smoothly.

A Simple and Practical Guide to Managing Your Office Employees

A Simple and Practical Guide to Managing Your Office Employees

If you an entrepreneur or a business owner, the hustle of running a business is not unknown to you. To run an organisation smoothly, you need active coordination between all the resources. This includes human resources too. Managing your office employees can be a tricky undertaking. In fact, it can be much more demanding than you anticipate. All people respond differently to different management styles, incentives and work arrangements. So, the question is simple: how can one manage the office employees to get the work done effectively and efficiently?

Here’s a handy guide to help you in the process:

Choose Your Management Style

Anyone in a senior role at any organisation, leading people and taking managerial decisions will tell you that there is no fixed recipe for success. You need to adapt your working style to the changing business environment and always be open to changes.

In managing your employees effectively, your management style dictates your actions. Here are the four management styles that you can adopt under various circumstances:

  • Classic Entrepreneur: If business conditions demand that you prioritise the financial well-being of your company, then it would be helpful to create reporting structures within your team that help you measure your activities and goals in terms of financial returns, market shares and similar metrics
  • Modern Missionary: If you are someone who doesn’t think success and financial payoffs are synonymous, then you might be inclined to create an aspirational product or service. If you are taking risks to create an impact, then the employees will need to be motivated on these intangible aspects too!
  • Problem Solver: If your product aims to address a gap in the market, you would be interested to get concrete results. You will rely on experience and expertise. In this case, employees would benefit from solid instructions from you. You are likely to confront difficulties and identify new opportunities, so teach your employees to do the same.
  • Solution Finder: If your eyes are on the goal, you will often take charge and responsibility for the results as well the steps to get there. You will need to let go a little and believe in the genius of your employees and colleagues.

Different business situations might require you to adopt a different leadership style. Make sure your managerial actions work in tandem with your larger organisational goals and industry trends.

Team Building and Personal Rapport Building

One of the trickiest parts of managing people is dealing with emotions. Unlike physical or external resources, human resources present this unique challenge: how do you talk to people to get work done, but ensure dignity in the workplace?

The answer lies in team-building and personal rapport building. There are a plethora of tasks that you can get done faster if you share a personal tangent with your employees. So, put in that slight extra bit of effort in getting to know your employees! A personal rapport will take you a long way with your teams!

Communication is key

This cannot be emphasised enough: always communicate well with your office employees. No matter which level in the hierarchy your employees work at, they like to be kept in the loop about company decisions, ongoing projects, prospective clients etc. They also like to preempt any misadventures. Here are a few things you should solidify communication on:

  • Clearly convey your expectations of them and how they contribute to the overall organisational success.
  • Encourage an environment of feedback. Provide timely feedback on their work.
  • Ensure a safe space where the employees can share their feedback too.
  • Acknowledge the achievements and efforts of your employees.
  • Avoid micromanaging. Except in extremely rare situations, micromanaging never works. Assign work, communicate your goals and follow-up with your employees, but don’t hinder their creative processes.

Design the office in a way that facilitates communication

Having established the importance of communication in the success of any project, teams need to be seated such that this communication is made possible. This may seem innocuous but the design and layout of the office can play a major role in creating a space conducive to active communication. Keep in mind the following:

  • Strike an architectural balance between collaborative work sessions and quiet pursuits
  • Understand how the design elements of exposure and enclosure will impact the
  • Invest in good furniture. Office desks should serve well on all fronts, including utility and size.
  • Make space for technology to be incorporated in the design of the office such that it enhances the quality of communication.
  • Have a dedicated space for brainstorming sessions. It should be a well-lit and spacious room with tools like whiteboards, pin-boards, markers,
  • Have a common space where people – especially leaders – can make themselves available for open interactions with others. Hierarchy is good, but open communication is what wins the game when it comes to new-age companies and start-ups.

Manage conflict

No matter how solid and foolproof your communication systems are, there will always be conflicts arising in the workplace. Do not ignore a conflict, address it.

Ask yourself a few questions when you try to resolve a conflict:

  • Who are the employees and what role do they play?
  • Does one party in the conflict have more expertise than the other? Even so, nothing gives them the right to dictate work on their own terms.
  • How do such conflicts impact clients, prospective hires and other visitors to the office?
  • Are their behavioural patterns displayed in the office that possibly point to an unhealthy bias?
  • How is the leader’s role perceived by the employees?

Hiring and Firing

As mentioned before, feedback is a critical part of any job. Ongoing feedback needs to contribute to overall performance reviews, which later form a part of the promotion, hiring and firing cycle. Performance reviews should be done at least twice per year. Make sure there is two-way communication, open for the employees too.

Be empathetic when it comes to tough decisions like firing.

What happens when offices go remote?

In today’s time, it is not uncommon to have employees working for you remotely. There is a compounded risk of employee disinterest or dissatisfaction in such a scenario, so here are a few things you can do to ensure a steady workflow:

  •  Schedule daily check-ins
  • Create separate channels for official and unofficial communication
  • Make space for emotional support
  • Provide technological tools in the form of devices and internet to work productively

And don’t forget: keep learning from experience!

catalog marketing

Businesses that Can Benefit From Catalog Marketing

What is Catalog Marketing?

Catalog Marketing is a method of direct selling/marketing used by business to group many items in a printed copy or an online store in which consumers can order their products rather than going to the shop. In a retail catalog, products from several vendors or several products from the same vendor are presented online to the prospective customers/buyers.

Among the different marketing methods available out there in the world, catalogue marketing has received lots of attention. Numerous businesses that belong to various categories will be able to receive comprehensive benefits delivered by catalogue marketing. Here is a list of some of the most prominent businesses out of them. If you are working for a company that belongs to any of these businesses, you should start catalog printing and catalog marketing without keeping any doubts in mind. You will fall in love with all the results that will be sent on your way.

Hospitality

The hospitality industry will be able to receive outstanding benefits out of catalog marketing. One of the most prominent trends that we can see in the hospitality industry is that people tend to take a look at brands before they obtain services. Due to the same reason, you need to make your brand prominent and increase its popularity among competitors. That’s where catalog printing will be able to help you with.

Catalogs can no longer be considered as print pieces. In a catalog, you will be provided with more space to express your brand in the form of images and words. You should go ahead and take maximum advantage out of this opportunity. In other words, you need to make sure that your design reflects to the overall design of the brand. Then you can get more customers or prospects to be familiar with your brand.

Consumer products and services

If you are a manufacturer who offers consumer products and services, you can take a look at catalogue marketing as well. In fact, catalog printing and catalog marketing will assist you to provide your prospects and customers with the freedom to select when they will be able to receive your marketing messages. Along with that, you will be able to secure the optimal time at the end of the day as well. This can make sure that you are receiving a bunch of outstanding benefits in the long run.

Catalog marketing is not similar to print ads or digital ads. That’s because they are not in a position to disrupt the activity of the view and get attention. Instead, you will be able to keep the catalogs ready, until your potential customer is ready to go through the content. Then you can make sure that you are never disturbing the people who would contribute towards your business. Catalog marketing will help you to make sure that you always have a spot on the magazine rack or coffee table of your customer.

Real Estate

People who are looking forward to investing on real estate will take a look at the catalogs that you print as well. Along with that, you will be able to unlock few great opportunities. Catalogs are capable of providing you with a long-lasting medium when compared to brochures and postcards. Therefore, you will be able to make sure that you are having a longer time period to brand your real estate business, along with the properties that you have to offer.

You will also be able to carefully go through the available listings and provide your customers with an edited seasonal list of properties. Along with that, you will be able to get better control over what you are offering to the potential customers. You will also notice that the format of your catalog can be adapted with ease to suit any kind of a property that you are offering. Hence, people who offer rental properties, as well as properties for sale, will be able to receive benefits offered by catalog marketing.

Retail

Retail businesses are among the most prominent businesses that keep on receiving benefits delivered by catalog printing and catalog marketing. When it comes to retail businesses, you are continuously competing with your competitors. That’s where you need to tell customers that you have the best possible prices. Catalog marketing will offer much-needed support and assistance to you with that.

Along with catalog printing, you can easily tell customers that you have the best possible prices in the market. Along with that, you can tempt people to go ahead and purchase from your business. This will help you to take your business to next level with ease.

On the other hand, you will be able to promote products based on consumer trends with the help of catalog marketing as well. This will help you to allow people to follow trends and make their decisions based on the trends.

Technology

Catalog marketing will help you with website monetization as well. For example, you will be able to introduce an advertising space on catalogs and other direct mail pieces. Along with that, you will be able to make sure that the ad spaces that you have on the catalogs are mailed to a large audience. People who receive them are in a position to create a major impact on your business success as well. In other words, you will be able to get the catalog to pay for yourself. Along with that, you will consider catalog marketing as one of the best investments that you can do as well.

You can also consider catalog marketing as one of the cost-effective marketing tools available to consider. Most of the people who start online businesses are concerned about the amount of money that they have to spend at the end of the day. In such a situation, you can receive the most out of catalog marketing.

You will notice that there is a rapid growth in the amount of money that is spent on advertising. It will convince you to get a better overall understanding about the potential that exists in the industry. Therefore, you will be able to take your business to greater heights with ease.

Now you have a clear understanding about what businesses can receive the benefits of catalog marketing. Take a look at these businesses and get the most out of catalog marketing.

Author Bio: Adam Smith is a marketing director at Mixam who loves to motivate entrepreneurs and startup holders. He writes for magazines and blogs on topics pertaining to leadership and success. While not at work, he is either on vacation or binge-watching series on Netflix.
Workplace Rights Every Woman Must Know About-min

6 Workplace Rights Every Woman Must Know About

Women’s labour force participation in the United States has increased over the last few decades. In 1950, only 33.9% of women aged 16+ years worked outside their homes. In 2013, 57.2% of women in the same age group were working outside their homes according to a report published by the US Bureau of Labor Statistics.

Women have no doubt made great strides in the US workforce, but inequality, gender discrimination, and sexual harassment persist in the workplace.

Often, women workers in the United States are unaware of their rights. A woman can help herself or someone else who has been a victim of sexual harassment in the workplace only if she is aware of such rights. Here in this post, we will discuss the top six workplace rights every woman must know about:

Gender-Based Discrimination in the Workplace is Illegal

The Civil Rights Act recognizes each person as being equal. Title VII of the Civil Rights Act of 1964 prohibits employers in the United States from discriminating against workers based on sex, religion, national origin, race, and colour. This act also makes it illegal to create a hostile work environment based on gender and sexual harassment for female workers.

Before the enactment of the historic Civil Rights Act, it was perfectly legal for an employer to refuse to hire women workers or post job descriptions in newspapers that said ‘women need not apply.’

The Civil Rights Act is generally applicable to employers with more than 15 employees, including federal, state, and local government departments.

Women Have the Right to Equal Pay

It is the constitutional right of female workers in the United States to get the same salary and incentives that male workers get for doing the same job.

The gender gap in pay still exists in the United States, but the Equal Pay Act of 1963 does help in empowering working women. According to the Census Bureau, full-time female workers in the United States who worked all through the year were earning 80% of what their male counterparts did in the year 2017. Back in the year 1980, women were earning only 36 cents for each dollar men earned.

Female workers can now file a claim with the Equal Employment Opportunities Commission (EEOC) against their employers for unequal pay based on gender. They can also go to the court directly. In the event of wrongful termination in retaliation to such complaints, female workers can sue their employers.

In 2018, women workers at Nike – a sports apparel company – filed a class-action lawsuit at a federal court. The women claimed the company violated the Equal Pay Act by indulging in systematic gender pay discrimination.

Women workers can also file a claim against unequal pay under Title VII of the Civil Rights Act discussed above. However, it’s relatively difficult to win an unequal pay claim through this route.

Women Have the Right to Fair Labor Practices in the Workplace

The Fair Labor Standards Act (FLSA) of 1938 was passed to improve the working conditions of workers near the end of the Great Depression. This act regulates minimum wage, a maximum number of work hours in a week, and overtime pay.

The FLSA also made it illegal for employers to hire children under the age of 14, with some exceptions for family businesses and others who were into agriculture.

Over the decades, the act has been amended several times. From a 44-hour workweek, the act now mandates a 40-hour workweek. The minimum wage has increased from 24-cent to $7.25.

Although the FLSA was not specifically targeted at women, the act has helped countless women earn the right wage.

According to a report published by the Pew Research Center that analyzed the data made available by the US Bureau of Labor Statistics, the minimum wage affects female workers more than it does male workers.

Among all workers in the United States who earn the federal minimum wage (or less), 62% are women.

Discrimination against Pregnant Women Workers is Illegal

The Pregnancy Discrimination Act of 1978 prohibits employers from discriminating against pregnant women in the workplace.

Although Title VII prohibited gender-based discrimination, the US Supreme Court in the year 1974 ruled in favour of insurance companies in two separate cases; the insurers were excluding pregnant women from coverage, and the Supreme Court ruled that this practice did not violate the Title VII. The Supreme Court essentially implied that pregnancy discrimination is not the same as sex discrimination.

Four years later, Congress enacted the Pregnancy Discrimination Act, making discrimination based on pregnancy or pregnancy-related conditions illegal.

Before this act was enacted, many employers laid off pregnant women workers to save on associated healthcare costs. Employers in the United States can no longer discriminate against pregnant women during recruitment or continued employment.

Women Workers Have the Right to Take Time off Work

Women workers in the United States have the right to take time off work to take care of an infant or for medical reasons. The Family and Medical Leave Act of 1993, protects the rights of families and applies to employers who have at least 50 workers. Before the year 1993, employers could give a woman’s job to somebody else if she needed to take time off work to care for a newborn or adopted child.

The act makes it a legal requirement for employers to offer 12 weeks of medical leave (unpaid) to workers (men or women) suffering from severe medical conditions. Mothers and fathers can also avail of 12 weeks of unpaid leave to take care of (or bond with) a child (newborn or adopted).

Women Workers Have the Right to Get Time and a Private Space in the Workplace to Express Breast Milk to a Nursing Baby

The Patient Protection and Affordable Care Act also referred to as the Affordable Care Act or Obamacare makes it a legal requirement for employers to give female workers reasonable break time and private, intrusion-free space in the workplace to express breast milk to their children (aged up to 1 year). The Affordable Care Act only covers women who are non-exempt under the FLSA.

Disclaimer: This is not legal information. No attorney-client privileges are substantiated from this article.

Author Bio: Frank Feldman is PR/Media Manager at Stephen Danz & Associates, one of the largest law firms committed solely to representing employees in their disputes with employers in California.
Influencer Marketing for Hotels-min

Influencer Marketing for Hotels: What You Need to Know in 2020 (Infographic)

Learn how you can use influencer marketing to refresh your hotel’s online marketing strategy in 2020.

What Is A Social Media Influencer?

An “influencer” is a term used to describe a prominent figure on social media who has a large number of followers. Influencers make unique written, photographic or video content that they then share across one or more social media channels.

Are Influencers the New Celebrities?

Influencers tend to have a very strong and trusting bond with their fan base. This perception of “authenticity” means that fans tend to see influencers more like a peer than a celebrity. As such, influencers hold quite a lot of sway over the purchasing decisions of their fans. According to data from Collective Bias, 30% of people are more likely to purchase a product based on a recommendation from a non-celebrity blogger versus just 3% if it was endorsed by a celebrity.

What is Influencer Marketing?

In recent years, influencer marketing has become one of the most popular online marketing tactics for hotel brands. Influencer marketing is when a brand forms an official partnership with an influencer collaborator. As part of this agreement, the influencer will create and disseminate original content about the brand in exchange for compensation (for example money or a free or discounted stay).

What are the Benefits of Influencer Marketing?

Influencer marketing has many business benefits for hotels. It supports a wide range of business goals such as generating online PR, improving brand visibility and reputation and driving sales.

Find Out More

If you are interested in incorporating influencer marketing in your hotel’s promotion strategy, then you should check out the below infographic which comes from the Ard na Sidhe Country House Hotel in Ireland. This handy guide offers a basic explainer of the topic and outlines some practical tips to help you run a successful influencer marketing campaign in 2020.

Scroll down to view the infographic below.

Influencer Marketing for Hotels: What You Need to Know in 2020 (Infographic)
online learning management system-min

How Online Learning Management System Benefits Your Organization

What is an Online Learning Management System?

A Learning Management system is a software product that allows learning programs to be offered to participants. An online LMS is where the software is available online on a website or as an app for people to use. Educational institutes that want to deliver courses to students can install an LMS that will help them offer all their courses to students. Apart from educational institutes, an LMS can be extensively used in the corporate world.

Most of the top companies encourage their employees to keep learning. They would like employees to be constantly updated and pick up new skills and learn new technologies and other topics related to their work. An LMS would help the organization deliver these training and courses to its employees in an effective way. Any type of content, whether text-based notes, audio, or video can be delivered to employees.

How Organizations can benefit from Online LMS?

An LMS is a convenient way of learning for employees. It allows them to learn at the time and place of their choice. They can even use apps and learn through their mobile phones. While online LMS is definitely helpful for employees, organizations can also have many benefits. The multiple benefits it provides are the reasons why organizations must consider implementing an online LMS.

The following are the benefits of an online LMS for organizations.

1. Saves Money and Time

An online LMS can help an organization save on time and money. The time spent on attending training or traveling for training is saved. The expenses spent on organizing training can be saved, which would prove to be quite significant. Implementing LMS and creating a learning program online are one-time expenses. Once created, the same programs can be offered for everyone in the organization.

2. Effective Learning

Learning through learning classroom training can be boring for employees. LMS allows employees to enjoy the experience. The use of multimedia in an LMS makes learning interesting and more effective. Text-based notes, interactive lessons, audio clips, video lectures, animated videos; interactive quizzes can all be created in an LMS. All these techniques can help to make learning more effective.

3. Allow Personalization

All employees do not require the same type and level of training. Customization of training in the form of personalization makes training more effective. Personalization can be effectively implemented through an LMS. Based on an analysis of the skills of an employee and future learning needs, it is possible to offer personalized learning solutions. Each employee on logging in to the LMS can get personalized recommendations of online training courses and modules to be taken. This ensures training relevance and helps in upgrading employee knowledge. Personalization will be very effective for organizations that have branches in different countries and cities. Personalized programs can be offered in the local language or customized to local requirements.

4. Learning Management is Easy

The training or HR department in an organization needs to put in a lot of effort to manage to learn. There is planning to be done and training to be organized. Employees need to be informed about this. The training has to be monitored on a daily basis. Feedback needs to be taken from participants. Training evaluation may have to be done. All these tasks become easier when an LMS is used. The LMS allows the entire learning process to be automated, making it easy for the organization to manage the entire process.

5. Instant Access and Availability

One of the most powerful benefits of a Learning Management System is the content and information access and availability. In today’s world, information is power. Employees need to be informed about products, technologies, services, operational processes, etc. This information must be available at their finger-tips to help them function effectively. Studies have shown employees spend up to one and a half hours each day on average searching for information. This time can be saved if the information is provided through content on an LMS. An LMS would give access to employees to the information that they need to know. Most importantly, this information would be available instantly at the click of a mouse.

6. Analytics

An LMS would have an analytics module that provides reports with detailed analysis of management. It helps the management know-how effectively the LMS has been used. The time is taken to complete courses, results of assessments, the number of employees completed training are just some of the data that can be analyzed easily. Management can get reports instantly and can even use these reports to identify areas of improvement in learning processes.

The many benefits an LMS offers makes it advantageous for organizations to implement an online LMS. It can help them offer the best learning programs to their employees to help them improve their performance.

Author Bio: The article has been written by Marilou Alcaide, Marketing Coordinator, and content crafter at Coggno, a learning management system. Creating appealing content to engage the readers all around the world is the author’s keen desire.
Growing Your Business through Continuous Market Research-min

Growing Your Business through Continuous Market Research

Frankly, everyone starting out in business understands the need for market research. But, when it comes to taking the growth curve in business, almost no one thinks about market research anymore.

At this point, it’s easy to overlook the need for market research. After all, the market research done at the beginning of the business should be enough to take the business throughout its lifetime. That’s the school of thought for a lot of business owners.

If you are in that school of thought, I’m about to burst your bubble.

Let’s take life for instance.

There are different stages in life. For each stage, there are expectations. Each stage comes with unique challenges.

As you progress in life, your desires and needs evolve. So, to cope with each stage, you need to find out what that stage requires. You need to know the demands each stage places on you. If you don’t figure it out, you see yourself running in circles.

It’s the same way with your business. Every business has the potential for growth. This growth isn’t abrupt, for the most part.

There are stages of growth that your business is bound to go through. For every stage, you need to know what your market demands. You need to position yourself to serve your ideal clients even better, as you grow.

So you see, market research is not exclusive to startups. Every business needs to carry out market research at every stage of a business.

Framing this in context, you can call it “Continuous Market Research (CMR)”.

At startup, the market research you do helps you get customers through the door as soon as possible.

The more your business exists and grows, the more they need you to solve your market changes. Market research at strategic stages in your business ensures the continuous inflow of clients. It makes sure that your sales are also growing with your business.

Continuous Market Research in Perspective

Let me say that continuous market research is only relevant for businesses that are on a growth curve.

Also, if you’ve been at a particular point for a long time in business, you need to conduct a CMR. This can give you a great boost to the next level of your business.

CMR is about maintaining an open communication channel with your target market. This helps you stay abreast of changes in the opinions, needs, desires, and behaviors of your ideal clients. 

It provides you with regular, ongoing data, information, and insights on your market. Unlike the initial market research, the data you get is real-time data that help you position your business to serve your market better.

For a business that desires to grow, following the changing needs of your market and providing services that meet them is a given. So you need to know what your market needs in real-time. This is only possible with continuous market research.

Why is Continuous Market Research Important?

Up till this point, I’ve scratched the surface on the importance of continuous market research. Let me break it down so you can see it clearly.

It’s Easier to Spot New Business Opportunities

Continuous Market Research in Perspective

Even if you have a unique product or service you’re selling, there are related needs that you can venture into. These are opportunities for you to expand and grow your business.

The truth is that increasing your offer probably increases your sales too. It isn’t a bad idea to spread your tentacles to other business opportunities.

But it’s important you remember that you can’t just delve into the next opportunity that knocks on your door. That’s where continuous market research comes in. It makes you see new opportunities related to your particular business.

For instance, you’re a realtor.

You have established authority in helping people get good homes and properties. As a matter of fact, when people are looking for a realtor, your name is top on the list.

As you grow in that business, you need to follow the trends in your market. If you do continuous market research, you may discover some other related things your ideal clients are interested in.

One of the things you’re likely to find out is that your ideal clients also need a way to access insurance policies that serves their particular need. Boy, that’s a new business opportunity calling.

So, in addition to being a realtor, you can delve into insurance brokerage. If your ideal clients trust you to help them get a good home, they can trust you to get them a favorable insurance policy.

This is applicable to any business – coaching, consulting, professional services, entrepreneurs, etc.

There are viable opportunities to grow your business. And these opportunities don’t have to take you away from your market. They are complementary businesses that help you provide additional value to your ideal customers. This is possible with continuous market research.

Reduces the Risk of Business Crash

Reduces the Risk of Business Crash.

One of the things that crash a growing business is getting into new ventures without proper insight. The fact that you successfully started a business is no guarantee that it will either grow or survive. It gets worse if you rely on your startup research.

According to the Small Business Association, 30% of new businesses fail in the first two years, 50% in the first five years and 66% in the first 10 years.

The reason for this is not far-fetched. When sales are not enough to sustain the business, there’s bound to be a crash.

Businesses who have survived and grown for many years have one thing in common – continuous market research. They are always in tune with market demands. They use available data to even forecast market trends and get ahead of the consumer.

Take Microsoft for instance.

They have survived all these years and they are still growing. From the first release of Windows 1 in 1985 to date, they have constantly improved their offerings.

The launch of every Windows OS was always a back to back hit. This is because of continuous market research that shows them the real-time needs of their customers.

If you always give your market what it needs, you remain relevant. Any business that is consistent with value delivery stands the test of time.

So if you want to grow and remain relevant in your market, always carry out market research at some strategic stages of your business.

It Stands You Out From the Competition

It Stands You Out From the Competition

Competition is one aspect of running a business you can’t escape. No matter how unique your offer is, there’s someone trying to outsell you in your market.

You may have a unique offer, but you aren’t alone in your market. The clients you’re trying to woo to your business are also being chased by the competition. To win their love, you need to give them what they need the way they need it.

Continuous market research helps you stand out from the competition. This is because you know what they need at any particular time. You’re in tune with changes in the interest of your ideal clients. You are unrelenting in providing the exact value they need at any time.

Part of what you do during continuous market research is to look for loopholes in what the competition offer. Check the kind of reviews they are getting and identify what they aren’t doing right. If you’re able to satisfy a competition’s dissatisfied customer, you’ve won one over them.

Trust me, you can’t ignore the competition if you want to survive the red ocean of business. This doesn’t mean you live in the shadow of the competition.

Have a unique value that you bring to the table. In addition to that, find out what the competition is missing and incorporate it into your business. Also, if your competition is excelling at something, try to do it better – provided it’s in line with your unique service.

Helps You Make Better Decisions For Business Growth

One of the crucial aspects of being a business owner is decision making. The decisions you make in your business determines the fate of the business. If you make the wrong decisions, your business will suffer for it.

In fact, one bad decision can lead to the death of your business.

Continuous Market Research is important for decision making. With the data and information available to you, you can make informed and insightful decisions for your business. It helps you eliminate assumptions and guesswork. You have facts that guide you to make the right decisions for your business.

Granted, not all decisions require market research data to make. However, the following decisions must be made based on insights from market research:

1. Where to spend your marketing budget

This is one decision you can’t make without concrete insight. If you do, you might end up flushing thousands of dollars down the drain. That alone can wreck your business beyond repair.

It is your market research that shows you what marketing strategy works for your business at any point in time. If you have to retain or change your strategy, you know for sure.

2. What improvements to do on your products or services

As good as improvements are, if they are not done with proper insights, it could take a bad toll on your business.

It’s possible to make an improvement that turns off your ideal clients. The end result is the outflow of existing customers and the draught of new clients.

So improvements should be tailored to the exact need of your market at the time. That’s why you need CMR to make such decisions.

3. The Ideal price point for your products or services

No matter how you look at it, your pricing affects your sales. If you set the wrong price for your product or service, you end up attracting the wrong clients to your business.

There’s nothing as devastating as having the wrong clients come through the door. Set your price in such a way that it reflects the kind of clients you need in your business.

It’s great to set premium prices. However, let it be a decision made from available data.

These three decisions determine the growth or decline of your business. So any decision you have to make as touching them must be insightful and informed.

Ready For Growth?

I’m sure you are.

Now you now know how important it is to see market research as a continuous process. It’s not wise to always fall back to data from start-up. Always update yourself with the needs of your market.

It doesn’t have to be a herculean task. You only need to get data from two sources; your target customers and your competition. Up to date information on the changes in your market will help you scale your business.

This article is written by our guest author Kennedy Cee. He is a Master Business Coach and the founder & CEO of ClientsValley. He makes it effortless and exciting for coaches, consultants and service professionals to attract perfect new clients. He's helped coaches, thought-leaders and service providers all over the world take their businesses from struggling to 5 and 6-figures per month while serving the world with complete integrity and authenticity.