10 Tips for Writing a Great Product Content that Bring Sales!
Writing a standout product description is the quickest way to convert website visitors into buyers, but it’s not as simple as it may seem. Although product-related content is mostly brief and concise, it doesn’t make the task any less challenging, especially if you are not a professional copywriter.
However, there are a few general rules you can follow in order to craft a solid piece of copy. In this post, we will discuss 10 tips for creating a great product content. Let’s take a look!
1. Use the 5W+H formula
The first rule of product copywriting is to explain all there is about a given item using the 5W+H formula. What does it mean? The idea is simple – it means you ought to answer the basic questions: Who does what, where, when, why, and how?
This tactic enables you to present all the relevant information about your product without missing a single detail. That way, your prospect can learn all they need to know without investing too much time or effort in reading a copy.
2. Make it well-structured
No matter how good a copy may be, the audience will not like it if the structure is not simple and logical. Don’t write large chunks of text, but rather focus on creating a number of smaller paragraphs. It makes a copy highly readable, which is important because online readers tend to skim and scan content instead of reading the entire text.
3. Write briefly and clearly
Another thing you should learn is to write a product copy briefly and clearly. Less is more in digital writing, so you ought to minimize word count while making the text complete and understandable. If you are not sure how to do that, we recommend the Hemingway App.
It’s a simple platform that you can use to check your content writing within seconds. The app will test your copy and give it a readability grade that shows whether your text is easy to read or not.
4. Take advantage of the power words
You don’t have to be a copywriting expert to know about power words. By definition, power words are words that smart copywriters use to trigger a psychological or emotional response. They can do miracles conversion-wise, so you better think about adding the most relevant power words to your product descriptions.
What are the most impactful power words? The list of solutions is almost countless, but the usual suspects include the likes of Now, Free, Because, Exclusive, Limited, and so on.
5. Make it customer-focused
Way too many copywriters make a mistake of creating brand-focused product descriptions. While it does sound natural, it’s a big mistake as the audience expects you to focus on customers. How can you do it?
First of all, do not be egocentric. Write about the benefits of your product for the target audience instead of describing its superior qualities. Secondly, do your best to analyze the needs of typical buyers and make sure to write copies that match their expectations.
6. Write with SEO in mind
Do you know that 93% of all traffic comes from a search engine? This means that the majority of users won’t be looking for your product in particular, but rather conduct a broader search based on a given set of keywords.
In such circumstances, you ought to react by writing with search engine optimization (SEO) in mind. Do it by identifying the most appropriate keywords for each product because it will increase the discoverability of your product pages.
7. Add images to support copies
Some marketers believe that product images are by far the most important element of a product page, but we think that the two components supplement each other ideally. This is exactly why you should add images to augment copies and help the audience form an opinion about your portfolio. Of course, the thing that matters the most is to upload high-quality images and compress them to avoid slowing down the entire website.
8. Feel free to show style and personality
Product descriptions are often technical and strictly informative, but they don’t have to be. On the contrary, you should feel free to show the style and personality of your brand if you think it suits the target audience.
For example, let’s say you are targeting younger groups such as high school kids. In this case, adding a little humour to your copies will make the product page much better and more appealing.
9. Show what makes the product different than others
Another important suggestion is to highlight the unique features of your product. This is often a critical step since users want to know what makes your item so special and different than a bunch of similar products in the same niche.
In such circumstances, you should analyze the strengths of a given item and emphasize details that make it superior. Do your best to underline this part of the text as it should grab the reader’s attention instantly.
10. Proofread before publishing
The last tip on our list is rather technical, but it is mandatory. After all, how would you treat a brand with tons of spelling and grammar mistakes in product descriptions and other content formats? You can always proofread product content manually, but there are also digital tools such as Grammarly to help you do the job quickly and effortlessly.
Up to You
There is no easy way to write a perfect product description, so you’ll have to embrace the state of the art copywriting principles as soon as possible. In this article, we analyzed the top 10 tips for creating great product-related content. Make use of our suggestions and share your copywriting ideas in the comments – we would love to see it!
This article is written by our guest author Leon Collier. He is a blogger and a resume writer at Resumes Planet from Edinburgh, UK. Leon is an expert in online retail, but he also loves writing about other business and finance-related topics. All his leisure time he dedicates to books.