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TikTok vs Instagram Reels: Which Is Better for Your Small Business Marketing?

For small businesses today, every marketing decision counts, especially when you consider the latest small business revenue statistics. With a significant 14.5% of small business revenue funneled into marketing budgets, it’s clear that where you invest your marketing dollars can make a real impact.  This is where social media comes in, providing the ability to…

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Unlocking the Power of Email Marketing for Small Businesses

Small businesses struggle with finding effective marketing strategies to reach and engage with their target audience. They often face challenges in terms of brand visibility, expanding their customer base, and budget constraints. With a strategic marketing approach, small businesses may be able to stay competitive in today’s digital world. They risk missing out on opportunities…

Creating an Effective Small Business Website: Key Differences, Design Tips, and Goals

What is a small business Web site? How does this Web site differ from other kinds of Web sites? Now that we are on the topic, what is a Web site? A clear idea on these matters would enable you to talk intelligently with your Internet business consultant, should you decide to hire one to develop…

Mastering Small Business Website Development: From Concept to Conversion

Small business website development is not just a matter of putting up a website. A website is a marketing tool that requires as much care as any other marketing effort. The small business website development effort requires: Let us review these requirements in a little more detail. A clear picture of the work involved in…

Small Business Funding

You know that you have to find the money to purchase the initial equipment and stock of materials. Do you also know that significant funds might be needed to carry you through till your cash inflows match your outflows? Small business funding involves financing small business starts and also subsequent net cash outflows for a…

How do younger audiences consume broadcast news in today’s modern world?

The last two years have been like no other. COVID-19 has changed many aspects of our society and will continue to have long-lasting effects. One such change – particularly of note to the marketing and PR industries, and anyone promoting their own brands and businesses – is how young audiences choose to consume broadcast news….

What To Do When a Crazy Customer Knocks Your Course Creation Confidence

For many people, what other people think about them is really important – especially those that they love.   Getting support and approval from the people we care about the most can be hugely important and for many people, the ultimate deciding factor about whether they go ahead with what they were thinking about doing…